3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
KoMarketing Associates
APRIL 27, 2017
As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. AdWords Customer Match. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. Twitter Tailored Audiences. LinkedIn Account Targeting.
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