NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. What: You no longer can rotate ads evenly long-term. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. Ad Rotation Changes.

Adwords 100

Adwords Features Google Lead Scoring 100

KoMarketing Associates

OCTOBER 20, 2015

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an Auction Insights report to show how competitive major keywords are or who else is highly active in the advertising space. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Directive Agency

APRIL 11, 2018

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Don’t miss a video!

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign? Webinar FAQs.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., Using first or second person can be strategic, even for B2B writing.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. However, Google does not block keyword data for paid search advertising (AdWords). Additional Recommendations for (Not Provided) Analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Read-only access to your Google AdWords account(s). Click into that account.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 2 – Google Ads.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

QuanticMind

DECEMBER 14, 2017

As a paid search professional, you already know that this applies directly to you now that AdWords has doubled the daily budget cap – which will underscore the importance of having a historical data infrastructure. Marketing spending has been increasing for years, only reaching a plateau for B2B companies of an 11.3% increase in 2016.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Hubspot

DECEMBER 22, 2020

HubSpot pioneered the buyer's journey in B2B before it was a big thing. Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. I've seen your solution, but I'm not entirely convinced you're the right one for me. Show me the buy button.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. how long users stay on a page. A long block of text is intimidating to a reader, especially on a mobile device. Go directly to Google and type in the target keyword or long-tail phrase. Word choice matters, too.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Anything Goes Marketing

FEBRUARY 24, 2008

They don't seem to have any Google AdWords that are specific to this campaign. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Search for long tail terms that could be used in blogs and other new content on-site. Does your B2B utilize this data as part of your SEO reporting?

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. On the other hand, B2B businesses may see their highest engagement Monday to Friday, 9 to 5. How Can I Optimize My Holiday Campaigns for Success? When Can I See Results?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Being smart about AdWords is essential. Being smart about AdWords is essential. What’s the problem with AdWords?

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Navigate the Channel

OCTOBER 25, 2023

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign Maximum Bid Bid is the first and easiest factor to understand.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Convince & Convert

MARCH 8, 2012

If you have ever seen a container vessel or a train or maybe a long-haul trucking operation in this great land of ours, you have seen Jonathan’s company. I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

seo.co

NOVEMBER 1, 2021

For B2B companies or subscription-based companies, conversions generally rely on filling out an information form. It doesn’t matter how much or how little you invest in a marketing campaign as long as it is profitable; low-budget campaigns can be a boon for a business, and high-budget campaigns can be a disaster. Image Source: Moz ).

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Directive Agency

APRIL 19, 2017

It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. This post will explain why a keyword strategy is important for SEO and B2B marketing, as well as explain how to create one that will draw in business. Understanding Keyword Strategy.

Keywords 40

Keywords Long Tail Marketing SEO B2B Marketing 40

Zoominfo

SEPTEMBER 10, 2018

We explore what LSI is, what SEO experts think of LSI as a search tactic, and we talk about how this all plays into B2B SEO best practices. What are some keyword searches or long-tail queries that my website must show up to succeed as a brand? Ubersuggest : Marketers use this app to find new long-tail keyword ideas in seconds.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

WebMarketCentral

DECEMBER 17, 2009

B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Navigate the Channel

AUGUST 24, 2017

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign. Historical AdWords performance. Maximum Bid. Competition.

Cost Per Click 62

Cost Per Click Paid Search Agency Work Management Marketing Management 62

Directive Agency

AUGUST 10, 2017

These long-tail keyword variations can help increase the amount of search queries you’re showing up for, exposing you to a wider base of consumers, and increasing site traffic. For example, enter “b2b content marketing”: And hit enter. Adwords (Top). Adwords (Bottom). And that could be worth it in the long-run.

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

Content Marketing Institute

JANUARY 23, 2019

Competition doesn’t directly dictate pricing on AdWords. Most B2B brands don’t, either. This is also why you don’t often see content-based promotion on AdWords: It’s cost-prohibitive (for what you get in return). But at scale, over the long haul, the cost-per-lead savings more than pay for themselves. Image source.

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

Marketing Insider Group

APRIL 27, 2015

Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. keywordtool.io

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Optinmonster

NOVEMBER 13, 2019

We’ve used “b2b content marketing.” For example, if you search for “b2b content marketing,” the parent topic is “content marketing.” You’ll need a Google Adwords account to get started. Where does Keyword Snatcher get these long-tail keywords from? SpyFu Pricing.

Keywords 78

Keywords Paid Content Traffic Research 78

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. On average, conversion rates for advertisers on Google AdWords are around 2.7%

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

LeadSquared

DECEMBER 30, 2015

If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. But if you are a B2B business or even B2C, you can start some inbound marketing efforts on the site and when you have the bandwidth for it, then go full-fledged with it.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

seo.co

OCTOBER 29, 2021

There are lots of free and paid keyword research tools available, but I recommend Google Adwords Keyword Tool. Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Singular keywords like “shoes” are usually the most competitive. Illustrations.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Hubspot

JUNE 8, 2016

In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Some of the keywords in this campaign could be: Another way to get more focused with the keywords you’re targeting is to find long-tail keywords—those that consist of four or more words.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

NOVEMBER 10, 2015

Whichever methods you choose, you should create a spreadsheet or list of all of the keywords, long and short-tail, that you can focus on ranking for in Step 4. These are usually long-tail keyword phrases, which are much easier to rank for. The Keyword Planner is hidden inside a Google Adwords account.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28