The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

MarketJoy

AUGUST 6, 2020

For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Mistake 2: Using Broad Match Keywords Using broad match keywords in Google ads is a big mistake for B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. These giants continue to dominate the market share of revenue generated by the overall software industry. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

KoMarketing Associates

APRIL 26, 2018

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. For B2B marketing decision makers, it can be a time-consuming (and often frustrating) experience to sift through multiple contracts and determine the best fit for their organization. Is it to generate qualified leads? Final Thoughts.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. Cue the advent of search marketing and Google AdWords.).

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

PureB2B

SEPTEMBER 8, 2020

What about the folks in the trenches of B2B marketing; those who are writing the copy, generating the leads, fixing the reporting? So, here you go, fellow champions of demand generation, quotes to fuel your fire! If you build it… you may still need Google AdWords.” - Jennifer Mesenbrink.

B2B Marketing 62

B2B Marketing B2B Adwords Account Based Marketing 62

PureB2B

SEPTEMBER 8, 2020

What about the folks in the trenches of B2B marketing; those who are writing the copy, generating the leads, fixing the reporting? So, here you go, fellow champions of demand generation, quotes to fuel your fire! “If If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink.

B2B Marketing 62

B2B Marketing B2B Adwords Account Based Marketing 62

Heinz Marketing

SEPTEMBER 15, 2020

Now is the time for B2B Influencer Marketing to shine. The current environment makes influencer marketing a more important element of any demand generation strategy. B2B Influencer Marketing is nothing new. Treat it like any other channel – email, Adwords, LinkedIn, sales, partners. million new posts per day!)

B2B Marketing 123

B2B Marketing Advertising Agencies Planning Terms and Conditions 123

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. AdWords Customer Match. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

SWZD

JUNE 30, 2017

Some of your demand generation channels are pulling their weight, others not. How can you look at information you have on hand to optimize your B2B channel mix? B2B Channel Mix Analysis – Prerequisites. You need to be able to tag leads by the marketing campaigns that generated them or touched them.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Hey, that’s us!)

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? Why or why not? “At

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Metadata

SEPTEMBER 14, 2018

What if…you could garner more website traffic but also generate more leads? While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Something to Build on.

SME 40

SME Demand B2B Adwords 40

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Evolution of demand gen over the past decade. Hey, that’s us!)

Training 48

Training Demand Demand Generation Agencies Planning 48

Metadata

SEPTEMBER 14, 2018

What if…you could garner more website traffic but also generate more leads? While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Something to Build on.

SME 40

SME Demand B2B Adwords 40

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

nDash

JANUARY 21, 2021

Demand Gen : Optimize email campaigns (drip and one-off) as well as product copy to increase user engagement and retention. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. The Ideal Candidate.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. . • Promoting transparency and trustworthiness. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

NuSpark Consulting

DECEMBER 30, 2012

It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process. Also covered is a brief section on how social media affects SEO.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. What is your take?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. Techniques that we can do today to help make sure you generate leads tomorrow. B2B Advertising: Top of the Funnel. Learn/retain more by reading?

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Zoominfo

OCTOBER 5, 2021

The demand for unique content has grown leaps and bounds in recent years. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In fact, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ). Invest in the right tools.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Leadspace

JANUARY 22, 2018

You want to assign value to every stage in the lead generation funnel through lead scoring. As someone moves through the funnel and becomes a “hotter” lead, their value generally increases. AdWords and Analytics show traffic, and they do have conversion tracking. Traffic Generation, CRO and Analytics Platforms.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126