Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. Start incorporating content into your advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Anything else will distract potential leads from clicking through to your intended offer or content. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare. 25 Social Media Facts and Statistics. The Atlantic ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

MAY 2, 2018

. Every B2B prospect is on a journey, whether you’re optimizing for it or not. . Snackable content on social? In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . . Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Every B2B prospect is on a journey, whether you’re optimizing for it or not. Snackable content on social? In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. Let’s jump in… 7 Top Funnel B2B Marketing Campaign Types (with Examples). Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

PureB2B

OCTOBER 8, 2020

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Social media is effective for B2B lead generation as 72% of Internet users use it. Chapter I: How to pick the proper social media channels for B2B lead generation.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62