Smashmouth Marketing

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Are you going to take time to reflect on what's working, what's failing and make changes? old-school mix.

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TOPO Summit, Craig Rosenberg and Account Based Everything

Smashmouth Marketing

Google AdWords, marketing automation, etc.) shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. Integrated marketing campaigns have been around for 30+ years and target account selling has been around since salespeople started selling to big businesses.

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Is there really b2b value on Facebook? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. B2B Marketers really want both types of traffic, so I’ve always used both. You and I were on a con call the other day and the topic of Facebook came up. Should I post a picture of me at a party? ;-).

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Is there really b2b value on Facebook? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. B2B Marketers really want both types of traffic, so I’ve always used both. You and I were on a con call the other day and the topic of Facebook came up. I believe that still holds true today.