• B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Adwords, B2B] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Google Keyword Planner :  If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. SEO Assessment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Adwords, B2B] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. Did We Miss Anything?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Adwords, B2B] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Adwords, B2B] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Personalization recognizes that each prospect or potential buyer is different, and must be treated as such—depending on aspects such as product interest, industry and size (for B2B’s), geo-location, etc. So, what can help?
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Adwords, B2B] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. B2B Web Strategy Blogs, Blogging Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Adwords, B2B] Marketing Mathematics: Why You Need to Invest in Website Engagement
    For example, if you’re launching a PPC campaign, the first step is to check Adwords for monthly searches using your chosen keyword. Targeting and Personalization b2b Consumer Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords, B2B] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Adwords, B2B] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. These segments then become available within Google AdWords for better ad targeting. Show Me the ROI!
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, B2B] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Adwords, B2B] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. B2B Web Strategy Google Analytics Online Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords, B2B] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here  specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords, B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Adwords, B2B] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, B2B] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. Your search campaign should measure: 1. And so on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, B2B] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Adwords, B2B] Benefits of Linking AdWords and Analytics
    AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. Taken separately, they have their own individual strengths and potential payoffs. Auto-tag your ads.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, B2B] Seven Expert Google Analytics Guides
    ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide? It’s very common.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords, B2B] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report. Less is more, I suppose. Here’s what struck me. more micro-business vendors.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords, B2B] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. B2B Online Marketing Blog Social Media Strategies More Dollars to Advertising.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Adwords, B2B] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. Related Stories 5 Ways to Better Connect With Your Technology Audience 5 Lead Generating B2B Website Trends The Art of Advanced B2B Email Marketing: Email Rendering. Remember, you’re writing for both humans and search engines.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Adwords, B2B] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the  Google Search Partner Network  or do we only appear on Google.com. At what cost?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords, B2B] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Talented B2B marketers understand the complexity of long sales cycles and forge new strategies instead of looking for the path of least resistance. Just like Olivia, expert online marketers have a sixth sense. A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, B2B] Top 10 B2B Inbound Marketing Predictions for 2015
    As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. B2B Marketing
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Adwords, B2B] 2015 Resolution Series: Prioritize Team-Building & Bonding
    Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. How do you think your B2B could benefit from taking on this resolution, too? B2B Web Strategy – Allie Viau, Digital Marketing Strategist & SEO Specialist . Boost employee morale and creativity.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords, B2B] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If your typical B2B customer starts at an advert, then goes to your website, books a webinar, and subscribes to your RSS feed for three months before agreeing a sales appointment, share that journey with your teams. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. That was about it. No more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords, B2B] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If your typical B2B customer starts at an advert, then goes to your website, books a webinar, and subscribes to your RSS feed for three months before agreeing a sales appointment, share that journey with your teams. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. That was about it. No more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Adwords, B2B] 12 Noteworthy Examples of B2B Companies on Instagram
    So, what does this mean for B2B companies? As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: Microsoft.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords, B2B] eMagine Employee Spotlight: Leah Yount
    Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! In your own words, what is your job description? I am a B2B PPC gladiator. I put clients at ease by breaking down how and where they should spend ad dollars. I am a hunting guide in the thorny PPC forest. Let me explain. 
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Adwords, B2B] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel.  The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Adwords, B2B] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Get Certified!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Adwords, B2B] Ifbyphone’s Top 14 Blogs of 2014
    Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool Call tracking received a major boost this year as Google jumped on the bandwagon. Adding the call aspect to their AdWords platform allows marketers to add call tracking to their paid search marketing. What do you think? Did we get it right?
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Adwords, B2B] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. Did the money spent on Google AdWords generate leads and new accounts? Whether you run search marketing in B2B or B2C, finding the right time of year to do this activity is a necessity. What did we miss?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Adwords, B2B] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads. 50 Inspiring Retail, B2B and Non-Profit Email Subject Lines. Creating valuable content is a consistent mission for us here at VerticalResponse. In In 2014 (so far), we published and produced more than 315 pieces of original content. Hard work also pays off.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords, B2B] KoMarketing Year in Review: Our Top Posts from 2014
    photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST. A Few Key Highlights: In coordination with Dianna Huff , we launched our inaugural B2B Web Usability Report , exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications. Who Is Your B2B Customer & How Do They Find You?
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Adwords, B2B] Why Every Industrial Marketing Plans Needs PPC
    B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? #1. Only Pay for Performance.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Adwords, B2B] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords, B2B] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords, B2B] Which Marketing Software Applications Matter to B2B Marketers?
    Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Clearly, B2B marketers are keeping busy! And according to a report from Circle Research , 88% of B2B marketers say that email is their most effective lead generation tactic. Ranking What Matters. ” he says.
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords, B2B] Understanding CTR vs. Conversion Goals
    I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. For B2B companies this often gets trickier. In this example, the ad was available to be seen by 343 individuals (impressions) and was clicked on twice. Many clients are.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Adwords, B2B] Should CTR be a Key Performance Indicator for B2B Advertisers?
    This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. In B2B paid search, it is not about bringing in a large volume of traffic, rather it’s about bringing in highly qualified traffic. Good” is relative.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords, B2B] 8 Key Changes In Google Search B2B Marketers Should Know
    This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. ” Trust is the key element B2B marketers need to build long term – trust in their brand and in the leadership of the organization. Google AdWords Website Call Conversions.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Adwords, B2B] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Know Who They Are. Yes, I’m talking about personas. Thirty-seven. So create personas.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Adwords, B2B] Google Introduces Dynamic Remarketing Across All Verticals
    Just recently, on October 1 st , they launched the dynamic remarketing feature for all remaining advertising verticals including hotels, flights, real estate, finance, education, and more, according to the AdWords blog. Audience targeting is easy to set up using the Similar Audiences tool (available to all AdWords clients). Google
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Adwords, B2B] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. B2B Online Marketing Blog Search Engine Advertising Callout Extension Overview. Additional Real Estate.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords, B2B] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards. Twitter. 6.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords, B2B] 26 Awesome Search Engine Marketing Guides
    That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords, B2B] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design Larger Screens.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords, B2B] SMX East 2014 Preview: Competitive Research for SEO
    Adwords. How much time should we spend in social media?” It’s a question we hear a lot, especially in the B2B space. B2B Online Marketing Blog Search Engine Optimization In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” So how did they do it? Majestic  .
  • BLOG MY CALLS  |  TUESDAY, AUGUST 26, 2014
    [Adwords, B2B] Why Calls Are Now Mainstream for Marketers
    B2B companies, the logic goes, care the least about phone calls. B2B companies care about form fills, RFPs, and ecommerce. Even B2B companies care about calls. And, keep in mind, we''re not a call-centric company, we''re a B2B company. Well, turns out that''s just not true. The Mainstreaming of Calls. Calls matter now.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Adwords, B2B] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Lead nurturing is an important task for marketers, especially in the B2B space, whose products or services have a longer buying cycle. Custom Segmentation.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords, B2B] Does mobile search work for your business?
    With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes. Read on and see.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Adwords, B2B] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords, B2B] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Tom calls this inbound social selling. Use the Right Keywords.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords, B2B] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. Click.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Adwords, B2B] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social.  . Social Media’s Impact on Search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Adwords, B2B] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack is an easy-to-use AdWords URL-tagging feature. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}. B2B Online Marketing Blog Search Engine Advertising Why is it important? network}. the Display Network).
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords, B2B] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Running AdWords ads and examining keyword performance is another option. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing. by Forbes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords, B2B] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Adwords, B2B] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. It Sitelink Requirements.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords, B2B] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. 1. AdWords PPC
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Adwords, B2B] The 2014 Digital Marketing Ecosystem
    Especially for B2B, it’s important to nurture your prospects by creating valuable content that informs and educates. We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Every company needs a Marketing Technologist.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Adwords, B2B] 5 Ways to Generate More Phone Calls
    Phone numbers can actually appear via a call extension within Google Adwords. Remember, calls produce more revenue and are more likely to turn into business than web leads do. (If this is true of our B2B SaaS business, it is certainly true of your business). That''s an incredibly high percentage. Our internal data is nearly identical).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords, B2B] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords, B2B] 5 Key Considerations for Setting Up a Baidu PPC Account
    As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. For this reason, B2B companies should reserve extra business days for the contract signing process.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords, B2B] Optimize Your AdWords Campaigns
    I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Need help setting up your B2B AdWords campaigns? Marketing AdWords Search marketing That’s great.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, B2B] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. B2B marketing : Business-to-business marketing. B2B demographics tend more to factors such as title or department. Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” that have value.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, B2B] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Adwords, B2B] 11 Signs Your Business is in Dire Need of Blogging
    For more insight, check out How B2B Brand Storytelling Can Benefit Your Business.  6. As soon as you stop paying the bill for the ad space or adwords, these website visitors and leads will go away. Does it feel like your business is stuck in a bit of a marketing rut? It’s the single most-effective way to. Increase your website traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords, B2B] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. For a bit of inspiration in a stodgy B2B space, look up Maersk on Facebook. Working with a B2B advertising client about 10 years ago, we helped a niche site create their online ad offering. Google AdWords. For a bit of inspiration in a stodgy B2B space, look up Maersk on Facebook. The result?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords, B2B] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Adwords, B2B] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords, B2B] Next-Generation Marketing Automation Systems Target Small Business
    I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software Among U.S-based
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Adwords, B2B] 2014 Trends in Digital Marketing
    And according to a study recently released by AdAge, 80% of B2B marketers plan to increase digital marketing budgets in 2014. The same study by AdAge cited above even found that 73% of B2B marketers say content marketing will be part of their go-to-market strategy this year, and 75% plan to increase their content marketing budget in 2014.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords, B2B] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Adwords, B2B] Top 10 Demand Generation Resolutions for 2014
    Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. Improve campaign measurement. Test more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords, B2B] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e., What is Content?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords, B2B] 10 Essential Reports and Research for B2B Marketers
    While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Adwords, B2B] 9 Crippling Mistakes B2B Search Marketers Make
    “Paid search is slowly failing B2B marketers.” For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Adwords, B2B] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  Receiving introductions from connections.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords, B2B] Three Critical Factors in Choosing a B2B Retargeting Solution
    Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords, B2B] Earnest wins B2B Marketing Agency of Year at MI Awards
    Also scoops Best Technology B2B Strategy for Kaspersky. Today we''ve also learned that Earnest has made the top 10 fastest growing B2B agencies league table for the third consecutive year. With 7 shortlists in this week''s B2B Marketing Awards , who know''s what excitements the next 7 days have in store?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 31, 2013
    [Adwords, B2B] SEO Ain’t What It Used to Be — And That’s a Good Thing
    ” Chris introduced me to Overture (precursor to AdWords) — and within three months, I was reeling in traffic — and gigs! One is a quick e-book I created for an expo at which I exhibited yesterday: 31 Tips for Generating B2B Website Leads (design by Rachel Cunliffe of Cre8d Design ). B2B SEO Tips Jill Whalen
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords, B2B] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
     A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise.  Name a memorable ad in the past. 
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Adwords, B2B] The B2B Marketing Guide to Paid Content Distribution
    For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. And they’re right. Reddit.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Adwords, B2B] LinkedIn Sponsored Updates: A Beginner’s Guide
    The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. We interviewed several B2B marketers who are using Sponsored Updates successfully, and compiled a list of tips to help your company start a successful campaign. percent. audience filters).
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Adwords, B2B] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). One method is by using Google AdWords. If paid ads are not the path you wish to choose, Google Insights or AdWords volume can be utilized.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Adwords, B2B] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    Today I was reviewing a great Hubspot presentation about B2B lead gen. 10,000,000 could buy a lot of tradeshow leads. - PPC - You could burn a lot money very quickly with AdWords. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget. Works great. So is LinkedIn.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 26, 2013
    [Adwords, B2B] Track B2B Paid Search Conversions Like a Pro
    —————————– Track B2B Paid Search Conversions Like a Pro. In fact, many B2B advertisers don’t even realize they can measure certain conversion points via Google AdWords after a person lands on their site. Start Tracking B2B Conversions. Enjoy! By Pauline Jakober.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Adwords, B2B] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. However, Google does not block keyword data for paid search advertising (AdWords). The Impact of Google Encrypted Search for the B2B Marketer. – via Moz.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords, B2B] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    You can now use +1’s you receive on your Google+ page as a social extension in your Google AdWords PPC ads (see Figure 7). Google+ and LinkedIn are just two of many social networks that B2B social marketers are using to generate leads and customer engagement. You don’t necessarily have to use content. Google+. Geotagging. Hangouts.
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Adwords, B2B] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business).  The first thing I do is review the Adwords Search Term reports.  Determining negative keywords. Target geography: United States.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords, B2B] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Experiment with AdWords, social network advertising, Bizo , and other ad networks. Image credit: Young Digital Lab. And it’s not only Google. Experiment.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Adwords, B2B] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Now, however, companies can measure and optimize for true qualified lead generation.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Adwords, B2B] The Many Roles of an SEO Professional; What an SEO Tactician Does
    The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. Related Posts: Content Marketing: Goals, Issues, Strategies How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Guest Blog Outreach Services. What is a search engine optimization tactician.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Adwords, B2B] 32 B2B Marketers to Add to Your Google Plus Circles
    Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. How so? Co-founder, ClickZ. Jeffrey L.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 8, 2013
    [Adwords, B2B] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
    Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. As a B2B ,marketer, your prospects might be searching the web on their time off, but more likely will spend the work week doing this. First and foremost, you should never start your campaigns on Fridays. Week One.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 6, 2013
    [Adwords, B2B] Best Blog Posts on Mobile and B2B
    While it isn’t new, mobile and B2B are the hot topics this summer. The following is a summary of some of the best articles, blog posts and videos out there on the subject: The Impact of Mobile Technology in B2B Companies. In the lives of our B2B companies? Building a B2B Mobile Marketing Strategy. B2B Web Strategy
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Adwords, B2B] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    And this blog grew and grew in popularity, even being named the Best B2B blog of 2012 by Buyerzone. We tried Facebook advertising and Google Adwords – we got results as traffic grew, but they were simply okay. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Adwords, B2B] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    AdWords Sitelinks. This can be exceptionally powerful in the B2B space where a great piece of content can be the first. Image and Product Ads are great for B2B marketers that offer direct sales on their sites. The long tail continues to be important for converting paid traffic in the B2B space. Maximize Real Estate.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords, B2B] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
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