• VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Adwords, B2B] Google Introduces Dynamic Remarketing Across All Verticals
    Just recently, on October 1 st , they launched the dynamic remarketing feature for all remaining advertising verticals including hotels, flights, real estate, finance, education, and more, according to the AdWords blog. Audience targeting is easy to set up using the Similar Audiences tool (available to all AdWords clients). Google
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Adwords, B2B] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. B2B Online Marketing Blog Search Engine Advertising Callout Extension Overview. Additional Real Estate.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords, B2B] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards. Twitter.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords, B2B] 26 Awesome Search Engine Marketing Guides
    That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords, B2B] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design Larger Screens.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords, B2B] SMX East 2014 Preview: Competitive Research for SEO
    Adwords. It’s a question we hear a lot, especially in the B2B space. B2B Online Marketing Blog Search Engine Optimization 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” So how did they do it? Now that that’s out of the way…. Schema Markup. Content.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Adwords, B2B] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Lead nurturing is an important task for marketers, especially in the B2B space, whose products or services have a longer buying cycle. Custom Segmentation.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords, B2B] Does mobile search work for your business?
    'With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes. Conclusion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Adwords, B2B] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords, B2B] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Tom calls this inbound social selling. Use the Right Keywords.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords, B2B] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. Click.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Adwords, B2B] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social.  . Social Media’s Impact on Search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Adwords, B2B] 8 ValueTrack Parameters For Better AdWords Campaign Data
    'ValueTrack is an easy-to-use AdWords URL-tagging feature. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}. B2B Online Marketing Blog Search Engine Advertising Why is it important? network}. the Display Network).
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords, B2B] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Running AdWords ads and examining keyword performance is another option. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing. by Forbes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords, B2B] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    'Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. There are significant SEO implications for B2B marketers adopting mobile websites and web applications for their organizations. Email Marketing. How so?
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Adwords, B2B] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    'There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. It Sitelink Requirements.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords, B2B] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. AdWords PPC
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Adwords, B2B] The 2014 Digital Marketing Ecosystem
    Especially for B2B, it’s important to nurture your prospects by creating valuable content that informs and educates. We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. Every company needs a Marketing Technologist.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Adwords, B2B] 5 Ways to Generate More Phone Calls
    Phone numbers can actually appear via a call extension within Google Adwords. If this is true of our B2B SaaS business, it is certainly true of your business). 'Over the last several months 18% of our total inbound sales inquiry phone calls have ended up subscribing to LogMyCalls. That''s an incredibly high percentage. Good point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords, B2B] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords, B2B] 5 Key Considerations for Setting Up a Baidu PPC Account
    As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. For this reason, B2B companies should reserve extra business days for the contract signing process.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords, B2B] Optimize Your AdWords Campaigns
    'I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Need help setting up your B2B AdWords campaigns? Marketing AdWords Search marketing That’s great.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords, B2B] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. B2B marketing : Business-to-business marketing. B2B demographics tend more to factors such as title or department. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” that have value.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords, B2B] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. 'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Adwords, B2B] 11 Signs Your Business is in Dire Need of Blogging
    For more insight, check out How B2B Brand Storytelling Can Benefit Your Business. As soon as you stop paying the bill for the ad space or adwords, these website visitors and leads will go away. 'Does it feel like your business is stuck in a bit of a marketing rut? It’s the single most-effective way to. Increase your website traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords, B2B] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. For a bit of inspiration in a stodgy B2B space, look up Maersk on Facebook. Working with a B2B advertising client about 10 years ago, we helped a niche site create their online ad offering. Google AdWords. For a bit of inspiration in a stodgy B2B space, look up Maersk on Facebook. The result?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords, B2B] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    'Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Adwords, B2B] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options. to $9.99
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords, B2B] Next-Generation Marketing Automation Systems Target Small Business
    'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software Among U.S-based
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Adwords, B2B] 2014 Trends in Digital Marketing
    And according to a study recently released by AdAge, 80% of B2B marketers plan to increase digital marketing budgets in 2014. The same study by AdAge cited above even found that 73% of B2B marketers say content marketing will be part of their go-to-market strategy this year, and 75% plan to increase their content marketing budget in 2014.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords, B2B] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Adwords, B2B] Top 10 Demand Generation Resolutions for 2014
    Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. Improve campaign measurement. Test more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords, B2B] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e., What is Content?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords, B2B] 10 Essential Reports and Research for B2B Marketers
    While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Adwords, B2B] 9 Crippling Mistakes B2B Search Marketers Make
    '“Paid search is slowly failing B2B marketers.” For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Adwords, B2B] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. 'LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  Receiving introductions from connections.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords, B2B] Three Critical Factors in Choosing a B2B Retargeting Solution
    'Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords, B2B] Earnest wins B2B Marketing Agency of Year at MI Awards
    'Also scoops Best Technology B2B Strategy for Kaspersky. Today we''ve also learned that Earnest has made the top 10 fastest growing B2B agencies league table for the third consecutive year. With 7 shortlists in this week''s B2B Marketing Awards , who know''s what excitements the next 7 days have in store?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 31, 2013
    [Adwords, B2B] SEO Ain’t What It Used to Be — And That’s a Good Thing
    ” Chris introduced me to Overture (precursor to AdWords) — and within three months, I was reeling in traffic — and gigs! One is a quick e-book I created for an expo at which I exhibited yesterday: 31 Tips for Generating B2B Website Leads (design by Rachel Cunliffe of Cre8d Design ). B2B SEO Tips Jill Whalen
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords, B2B] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    ' A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise.  Name a memorable ad in the past. 
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Adwords, B2B] The B2B Marketing Guide to Paid Content Distribution
    For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. And they’re right. Reddit.
  • WWW.BRAINSHARK.COM  |  MONDAY, OCTOBER 14, 2013
    [Adwords, B2B] Video Still Rising with B2B Content Marketers [Report]
    Home Ideas Blog Video Still Rising with B2B Content Marketers [Report]. Video Still Rising with B2B Content Marketers [Report]. Studies show that video content remains a top area of investment for B2B marketers this year – and it shows no signs of slowing down. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Adwords, B2B] LinkedIn Sponsored Updates: A Beginner’s Guide
    'The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. We interviewed several B2B marketers who are using Sponsored Updates successfully, and compiled a list of tips to help your company start a successful campaign. percent. audience filters).
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Adwords, B2B] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information). One method is by using Google AdWords. If paid ads are not the path you wish to choose, Google Insights or AdWords volume can be utilized.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Adwords, B2B] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    'Today I was reviewing a great Hubspot presentation about B2B lead gen. PPC - You could burn a lot money very quickly with AdWords. PPC - We''ve spent a fair amount of cash on AdWords. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget. Works great.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 26, 2013
    [Adwords, B2B] Track B2B Paid Search Conversions Like a Pro
    —————————– Track B2B Paid Search Conversions Like a Pro. In fact, many B2B advertisers don’t even realize they can measure certain conversion points via Google AdWords after a person lands on their site. Start Tracking B2B Conversions. Enjoy! By Pauline Jakober.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Adwords, B2B] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. However, Google does not block keyword data for paid search advertising (AdWords). The Impact of Google Encrypted Search for the B2B Marketer. – via Moz.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords, B2B] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    You can now use +1’s you receive on your Google+ page as a social extension in your Google AdWords PPC ads (see Figure 7). Google+ and LinkedIn are just two of many social networks that B2B social marketers are using to generate leads and customer engagement. You don’t necessarily have to use content. Google+. Geotagging. Hangouts.
  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Adwords, B2B] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    'When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well.  The first thing I do is review the Adwords Search Term reports.  Since this post is on B2B, we’ll focus on B2B negative keyword research.  MAC.  .
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords, B2B] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Experiment with AdWords, social network advertising, Bizo , and other ad networks. Image credit: Young Digital Lab. And it’s not only Google. Experiment.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Adwords, B2B] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    'Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Here are four examples of how this can work: Demographic scoring to qualify leads.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Adwords, B2B] The Many Roles of an SEO Professional; What an SEO Tactician Does
    The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. Related Posts: Content Marketing: Goals, Issues, Strategies How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Guest Blog Outreach Services. 'What is a search engine optimization tactician.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Adwords, B2B] 32 B2B Marketers to Add to Your Google Plus Circles
    'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. How so? Co-founder, ClickZ. Jeffrey L.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 8, 2013
    [Adwords, B2B] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
    'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. As a B2B ,marketer, your prospects might be searching the web on their time off, but more likely will spend the work week doing this. First and foremost, you should never start your campaigns on Fridays. Week One.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 6, 2013
    [Adwords, B2B] Best Blog Posts on Mobile and B2B
    'While it isn’t new, mobile and B2B are the hot topics this summer. The following is a summary of some of the best articles, blog posts and videos out there on the subject: The Impact of Mobile Technology in B2B Companies. In the lives of our B2B companies? Building a B2B Mobile Marketing Strategy. B2B Web Strateg
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Adwords, B2B] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    And this blog grew and grew in popularity, even being named the Best B2B blog of 2012 by Buyerzone. We tried Facebook advertising and Google Adwords – we got results as traffic grew, but they were simply okay. 'What is Marketing Made Simple TV and where the heck did it come from? Hope you enjoy it. Journal best-selling author.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 27, 2013
    [Adwords, B2B] Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
    'There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. AdWords Sitelinks.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Adwords, B2B] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Adwords, B2B] 4 Ways to Generate More Leads by the End of the Day
    2) Adwords. If you want leads immediately, start driving some traffic via Google Adwords. Adwords Best Practices to Maximize Leads. Don''t igore phone calls that come from Adwords. Facebook ads are another great way to target in both a B2C and B2B environment. Sometimes you have to have leads today.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Adwords, B2B] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    'This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Here’s what that looks like in AdWords.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 30, 2013
    [Adwords, B2B] How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings
    'Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Instead, Google Checkout. Bizrate.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Adwords, B2B] Act-On Inbound has arrived
    Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get better results from AdWords. Act-On now integrates directly with your Google AdWords account to give you accurate information about: How your PPC campaigns are performing.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Adwords, B2B] An Overview of Google Analytics Goals & Conversion Metrics
    Where analytics and Google Adwords intersect is when monitoring “conversions” in the Adwords platform because you have an option of importing certain goals from analytics into Adwords, so you need to make sure you import only certain goals (conversion goals) to the Adwords platform.  . Adwords. What is a Goal.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Adwords, B2B] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. ITSMA helps B2B companies market and sell services and solutions more effectively. ITSMA was thrilled!
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Adwords, B2B] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics. Quick Ways to Increase Conversions in AdWords by Fathom Blog. search engine marketing. It’s flexible.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Adwords, B2B] 7 Recent or Unique Google Adwords features you should be utilizing today.
    'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store. 
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 12, 2013
    [Adwords, B2B] PPC Joins SEO as a Tactic that Should Go
    'I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Marketing Soapbox b2b content marketing plans SEO
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, B2B] Social Media Marketing Tools For B2B Marketers
    'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Real Analytics.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, B2B] Social Media Marketing Tools For B2B Marketers
    'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Real Analytics.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Adwords, B2B] 5 Email Marketing Strategies for Customer Retention
    Check out a few awesome examples I’ve seen with this: Google AdWords credits: spend $500 and receive $1000 in AdWords credits. Email Marketing Strategies for Customer Retention was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Email Marketing Modern B2B Marketing Congratulations!
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Adwords, B2B] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords, B2B] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. The same DemandGen Report research referenced above found that web searches are the primary way that buyers start researching B2B companies.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Adwords, B2B] Content Marketing: Goals, Issues, Strategies
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. Targeting Audiences Not Looking for You; Advertising Options for B2B. I’ve been thinking about all this content marketing we’ve been exposed to lately.  Clients wanted emails and phone calls. 
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [Adwords, B2B] 3 Tips for Conversion with Mobile Ads
    With the changes to Google Adwords’s Enhanced Campaigns set to become universal in June, more and more marketers are purchasing mobile ad space for their businesses. billion in 2013, in part due to the increased use of Adwords campaigns for mobile. B2B Marketing Mobile Marketing mobile adsTip 1:  Target effectively.
  • SAZBEAN  |  WEDNESDAY, MARCH 13, 2013
    [Adwords, B2B] 8 Critical Steps For B2B Facebook Advertising Success
    You need to be as familiar with power editor as you are with tools like Google Adwords. – 8 Critical Steps For B2B Facebook Advertising Success by Ryan Pitylak. Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps. News & Notes
  • WEBBIQUITY  |  MONDAY, MARCH 11, 2013
    [Adwords, B2B] 25 of the Best Web Presence Optimization Guides of 2012
    Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. ” Which is WPO. ” Indeed!
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Adwords, B2B] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics, Conversions, and Marketing Measurement. Visits. New and Returning Visits. Visitors. Goals and Conversions. PDF downloads. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Adwords, B2B] Top 10 Tools for B2B Marketers
      In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Adwords, B2B] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    'My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest  in it. Recent studies indicate that, while many companies were  asleep at the switch, Google+ has emerged as the killer platform for B2B social  media marketing. Google Adwords.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 28, 2013
    [Adwords, B2B] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest  in it. Recent studies indicate that, while many companies were  asleep at the switch, Google+ has emerged as the killer platform for B2B social  media marketing. Google Adwords.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Adwords, B2B] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Furthermore, B2B companies can begin to interact with that individual in other, more personal ways.
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Adwords, B2B] Targeting Audiences Not Looking for You; Advertising Options for B2B
    I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions.  In summary, I just wanted to give a quick overview on advertising and digital marketing opportunities if you are a local or regional b2b.  Be there when your prospects are looking; or lose a lead. Content Strategy.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 15, 2013
    [Adwords, B2B] B2B Demand Generation Starts with Strong, Structured Buyer Personas
    'Buffer I’m often asked “ Where do we start with our B2B digital marketing programs ?” You bought Adwords. Great B2B digital marketing starts with Buyer Personas. ”  Good question. Let’s say you’re committed to driving qualified sales leads in your business in your digital marketing programs.
  • INBLURBS  |  SATURDAY, FEBRUARY 9, 2013
    [Adwords, B2B] Lead Generation with Inbound Marketing and PPC Advertising done right!
    Look at the initial keyword data in your Google AdWords account and see which keywords have the highest click through rate (CTR). There is not only Google AdWords where PPC campaigns can be done to reach the buyer persona in a great way. Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn. Boosts SEO.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 8, 2013
    [Adwords, B2B] 3 Tips to Optimize Your Blog Posts for SEO
    Here are three simple tips to help you better optimize your blog for your specific readers: 1)      Google AdWords is a free keyword research tool that helps identify search terms globally and locally, and allows you to see how competitive a keyword is. There are many reasons why your business should be blogging. The solution? Got more tips?
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Adwords, B2B] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. AdWords enables local businesses to advertise for a very specific location. Targeting B2B Companies on LinkedIn.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 29, 2013
    [Adwords, B2B] What Every B2B Marketer Should be Doing Online in 2013
    In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. It is our job, then, as B2B marketers, to fulfill all those needs: information, solutions and trust. You say you did that in 2012? Did you really?
  • NUSPARK  |  WEDNESDAY, JANUARY 16, 2013
    [Adwords, B2B] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
    Modified broad match keyword in Adwords: +How +To +Pay +per +click.  . Modified broad match keyword in Adwords: +Pay +per +click +techniques.  . Modified broad match keyword in Adwords: +Pay +per +click +articles.  . Modified broad match keyword in Adwords: +Pay +per +click +results.  . Google’s keyword research tool.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Adwords, B2B] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months. B2B Marketing. Classes. Events Calendar. Contact Us. About OMI. 26 Content Marketing Tools to Use in 2013.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 16, 2013
    [Adwords, B2B] Why Every Business Should Have a Blog
    Use the Google AdWords Keyword Tool to find extended phrases for your main keywords. Is a business blog right for your business? Photo credit: inju). If your business – local or worldwide, small or large – does not have a blog, then make that one of your online marketing goals for this year. Should Your Business Have a Blog?
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Adwords, B2B] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Strong Google AdWords experience (certification is a plus). Tracking Google AdWords analytics.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Adwords, B2B] How to Get More Out of Your Content Promotion
    You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. How to Get More Out of Your Content Promotion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Now what?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Adwords, B2B] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Adwords, B2B] 2013 New Year’s Resolutions for the B2B Marketing Department
    For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below.  . Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc.  Planning. Online Display.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 27, 2012
    [Adwords, B2B] Our Favorite Internet Marketing Blog Posts of 2012
    We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. Google AdWords: 5 New Features That You Need to Know About - Lisa Raehsler, ClickZ.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Adwords, B2B] When You Should (and Shouldn't) Outsource Your Marketing
    lot of marketers make the mistake of thinking that, once you set up your AdWords or social media PPC campaigns, it's like a light switch. Perhaps you're an enterprise organization that's selling to high-profile B2B clients, for example. Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords, B2B] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. On the other hand, B2B businesses may see their highest engagement Monday to Friday, 9 to 5. It’s that time of year again. including search marketers ! You guessed it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Adwords, B2B] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords).  This is particularly the case in major B2B purchase decisions where now much of the research takes place online. In this part we get the views from 5 experts in the US. Our Experts. Follow him on Twitter. Follow him on Twitter.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Adwords, B2B] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    Most PPC advertisers come from a Google AdWords background, which is very rooted in “intent based” keyword searches. The power of the "Workplace Infiltration Method" can’t be emphasized enough, especially if you’re a marketers in a B2B industry. Not everyone “Likes” the Facebook ads platform (pun intended). different. and still tanked?
  • B2B MARKETING MENTOR  |  THURSDAY, NOVEMBER 15, 2012
    [Adwords, B2B] What Venture Capitalists Want in a Marketing Executive
    As such, this post is geared toward the B2B tech world. In the early stages, Bob Gilbreath, Director at CincyTech , says “you need an individual that is execution-oriented–someone who is willing to roll up their sleeves and go figure out Google AdWords, Google Analytics, search engine optimization, etc.”
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