• CAPTORA  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Another common issue we find in assessing the value of media spend in B2B environments is that the leads acquired may not turn into revenue for months.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. Plenty of subscribers. Three list-building mistakes to avoid.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Adwords, B2B] 7 Ways to Increase Accuracy and Insights in Google Analytics
    B2B Online Marketing Blog Marketing MeasurementThe number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Adwords, B2B] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Digital Marketing b2b ConsumerThose are some tough lessons. Tunnel Vision.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords, B2B] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. click to view larger ).
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Adwords, B2B] Ebook Analytics and What We Didn't Expect to Find Out
    When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. It’s the attribution solution’s fault, honestly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Adwords, B2B] 20 Online Marketing Tools That Boost Campaign Results
    AdWords Wrapper. What is it? : The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. B2B Online Marketing BlogAs online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry.
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Adwords, B2B] Announcing The 2016 AdWords Industry Benchmarks Report
    AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue? paid media google adwordsTravel — 14%.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Adwords, B2B] From Scratch: Four (Free) List Building Strategies
    Demand Gen Report’s 2014 Content Preferences Survey revealed that 72% of survey respondents were influenced by industry peers while making B2B purchase decisions. There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Adwords, B2B] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. In long B2B buyer journeys, the time period from last touch to conversion is much shorter, than say, the first touch or the lead touch. First Touch Attribution.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Adwords, B2B] Is Marketing Automation Right For You?
    It can also collect Google AdWords visit data and activity. Lead Generation Marketing Automation B2B education evaluating automationMarketing automation isn’t for every organization, but it can benefit the vast majority of businesses. Here are a couple of discussion points to consider when you begin your evaluation. Efficiency.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Adwords, B2B] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Attribution can apply to all of B2B marketing, which is why the Periodic Table of Marketing Attribution is so extensive. AdWords. This molecular configuration shows the powerful complexities of touchpoint tracking, as well as the consequently impressive analysis that attribution brings to the table. click to view larger). Multi-touch.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Adwords, B2B] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Main tasks (depending on requirements. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Adwords, B2B] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    We can also see that 20 filled out a form on the blog post directly (19%), and 4 others downloaded alternate ebooks, B2B Marketing Attribution 101 and AdWords for Pipeline Marketers (4%). As our company continues to grow, we have invested pretty heavily in content marketing. 80% Of Our Visitors Take Our Desired Content Path. Analytic
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Adwords, B2B] How To Get the Most Out of AdWords Expanded Text Ads
    So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. B2B Online Marketing Blog Search Engine AdvertisingLet’s take a look: A Compelling Headline Has Never Been More Crucial. Final Thoughts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Adwords, B2B] Is Your SEO Actually Working? 3 Ways to Find Out
    Smart goals:  If you’re using Google AdWords, you can take advantage of their machine learning programs to create smart goals. Search Engine Marketing b2b ConsumerAuthor: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Adwords, B2B] Building Trust In Social Marketing Metrics With Attribution
    Accurately measuring the impact of B2B marketing is actually even more complicated than mapping a journey across the city. Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. Reproaching social media marketing’s vanity metrics is now almost a cliche. Maps and Mapping Technology. What if you miss a turn?
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Adwords, B2B] Search Localization Changes Everything
    So the question arises: how good is your local search optimization?  If you are a B2B business centralized in one city, you are going to be competing with a lot of other similar businesses in your area, so your localization strategies had better be up to par. Searchers are looking for products and services while they are on the go. Version 3.0
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Adwords, B2B] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” YouTube AdWords, aka TrueView, has the most granular video ad metrics available. Corporate Video ads Advertising B2B B2B marketing marketing video video marketing youtube youtube adsMost YouTube ads do not deliver a measurable ROI for advertisers. Well, you need a different approach – one based on conversion.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Adwords, B2B] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Yet measuring marketing effectiveness has never been easy for B2B (business-to-business) marketers and their bosses. Sound good?
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [Adwords, B2B] Google Adwords Update Can Affect Local Search Marketers
    Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”). Contact us today to learn more. Local Search
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Adwords, B2B] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement. AdWords will tell you whether a visitor filled out a form that converted her into a lead or opportunity.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Adwords, B2B] Organize Your Campaigns to Maximize Paid ROI
    Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. Download the ‘4 Trends in Paid Strategy for B2B Marketers’ eBook for more practical insights into how to optimize Paid!
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords, B2B] How to Master Local Lead Generation
    simple way to locally advertise your business online is through Google AdWords. Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Local communities are the first customers of almost every business, regardless of what industry they may be in.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords, B2B] 5 Ways B2B Marketers Can Learn to Love Facebook
    Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook. Third?
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, B2B] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC campaigns are an effective way to attract B2B leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? They look something like this. link].
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, B2B] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Adwords, B2B] B2B Conversion Tracking Best Practices
    Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data. In B2B marketing, there are multiple conversions in a customer’s journey.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 31, 2016
    [Adwords, B2B] How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
    From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Device. Time of Day.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, B2B] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Don’t let that assumption deter you from trying Instagram, B2B brands have seen success, too. LinkedIn is an obvious choice for B2B companies due to its professional user base. Make It Relevant: Social advertising is different to Adwords search advertising. If you have, you’re one of the lucky few. With over 1.4 Instagram.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, B2B] Creating Killer Content with Data: Pubcon Austin 2016
    good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords, B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords, B2B] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, B2B] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Neatly Organize Your Keywords and Ad Groups. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords, B2B] Top B2B Website Metrics to Monitor Using Google Analytics
    recommend keeping track of six metrics that, together, begin to paint a better picture for those evaluating the overall performance of their B2B website. 1) Pages per Session. Therefore, B2B firms should aim for at least a 2.00 in this particular metric. general rule for B2B firms is to try to keep bounce rates lower than 60%.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Adwords, B2B] Drive More Revenue With Content Marketing With Form URL Analysis
    If, however, 50% of people converted on ebooks like our AdWords guide, we would have to reconsider the customer conversion path for this piece of content. Should we switch the CTA to promote the AdWords guide instead? Should we write a blog post about how AdWords and Pipeline Marketing intersect? Landing Page to Form URL (a.k.a.
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Adwords, B2B] Building Your Client’s Site’s Story
    those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords. Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Try it for free today!
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Adwords, B2B] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. It presents many challenges for B2B advertisers, though.
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords, B2B] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    For that reason, they implemented B2B marketing attribution. We’re in B2B analytics heaven.”. Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Adwords, B2B] The Top B2B Website Marketing Metrics
    When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. One of the most common terms in B2B website optimization is SEO, search engine optimization. Search Engine Optimization. Sessions.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, B2B] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords? Data overload is a real problem.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords, B2B] Should You Pay for Content Distribution?
    It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. Not only am I a marketer who works primarily in the B2B space, but I am interested in learning more about predictive analytics. 5) Outbrain
. Far from it, in fact. Let’s jump in and take a look.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Adwords, B2B] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Modern Marketing b2bWhat are their concerns?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Adwords, B2B] 7 Simple Steps for a Solid SEO Strategy
    One is to use Google AdWords Keyword Planner. Search Engine Marketing b2b ConsumerAuthor: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. You’re not a SEO guru. The panic sets in. Hold on!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Adwords, B2B] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. B2B Online Marketing Blog Search Engine Advertising
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords, B2B] Ultimate List of 22 Account-Based Marketing Tactics
    Pick and choose from the list according to the best fit for your company’s budget, industry, and B2B marketing approach. Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. How do you do account-based marketing? CONTENT -- Account-Based Marketing Tactics. 1. Test ABM ad platforms.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Adwords, B2B] Video ads: Facebook or YouTube?
    The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Source: google.com.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Adwords, B2B] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. Being able to connect the dots between website visitors, incoming phone calls and email marketing is important where being able to build a complete view of prospects is concerned.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Adwords, B2B] Google Doing Away with Flash Ads
    In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords, B2B] 5 Effective Options For B2B Advertising on Social Media
    Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. If you don’t think your audience is on social media, you’re wrong.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, B2B] The Ultimate Dictionary of Marketing Terms You Should Know
    Learn more about how marketers can use APIs here. B. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Adwords, B2B] 8 Best Practices for Using Google AdWords
    Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Tips for Developing Your AdWords Strategy. Time to Get Searching.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 3, 2016
    [Adwords, B2B] Google Removes Sidebar Ads: What It Means for Advertisers
    The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. B2B Online Marketing BlogOn Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Goodbye to Sidebar Ads. Prepare for a Bidding Shake-Up.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Adwords, B2B] 14 Fortuitous SEO and SEM Stats and Facts
    The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users. Image credit: MarketingProfs. Speed thrills.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords, B2B] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Adwords, B2B] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Mobile Marketing b2b ConsumerLooking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. The More Modern Ad. The best part? Take the example above.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Adwords, B2B] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. Digital Marketing b2b ConsumerAuthor: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. The Website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, B2B] B2B Video Marketing Done Right
    How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series. B2B video is a gold mine of opportunity.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords, B2B] Marketing attribution systems: a quick look at the options
    But algorithmic methods need a lot of data, so B2B marketers often use fractional methods as a more practical alternative. It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. I’ve seen a lot of attribution vendors recently. Or not. Sometimes random is just random.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords, B2B] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords, B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Adwords, B2B] 5 AdWords Hacks to Ramp Up Your Display Ads
    In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. What other AdWords Display hacks do you know of?
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords, B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. AdWords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Adwords, B2B] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Adwords, B2B] KoMarketing Year in Review: Top Posts from 2015
    Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. Outside of regular content and social updates, Ryan Young outlines five tactics in content marketing development that can help improve brand awareness in B2B marketing initiatives online. What Were The Most Effective B2B Marketing Tactics of 2015?
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Adwords, B2B] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    How do companies of various sizes approach B2B attribution modeling ? Single-Touch Attribution Models in B2B Marketing. The data gives marketers an idea of which B2B marketing attribution model the average B2B company in their industry segment is using. First Touch B2B Attribution Model.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords, B2B] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Digital Marketing b2b
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords, B2B] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. It’s never been a better time to be a B2B marketer , and marketing operations plays a key role in building a scalable revenue machine. And really, really excellent ones are few and far between.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, B2B] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Step #3: Steal phrases from Google AdWords. Content marketers don't just write, they write with purpose. But they aren't just blogging about anything. How do they inform their strategies? Brand terms go here. Product (or service) phrases.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, B2B] An Introductory Guide to Mobile for B2B Marketers
    Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a very effective B2B lead generation tool – if you know how to use it. Ready to go mobile? Let’s dive right in.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords, B2B] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Consumer purchasing stories in the B2B market have become complex and unpredictable. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek. Dumping Money on Your Marketing Roulette Wheel? But more isn’t always better.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords, B2B] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. The post Why You Need Google Tag Manager For Your B2B Marketing appeared first on MLT Creative.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords, B2B] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. B2B Marketing SEO B2B WebsitesThe code that is placed on a website for a program to run is called a "tag.".
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords, B2B] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to marketing priorities and 2016 budget expectations. It’s also interesting there are so many different types of attribution models in place for B2B companies.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Adwords, B2B] The Complete Display Ads Overview For B2B Marketers
    But this doesn’t have to be the case with display ads in B2B marketing. Display Ad Basics For B2B Marketers. In terms of targeting your B2B video ads, target entrepreneurial shows or how-to videos. Conferences and tradeshows are highly important revenue drivers in many B2B industries. AdWords Only Tactic.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords, B2B] There is No Such Thing As an Offline Business Anymore
    The Keyword Planner is hidden inside a Google Adwords account. If you're a B2B company, LinkedIn is probably your best network. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business. How Do We Solve Our Problems?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Adwords, B2B] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    However, it should be noted that a number of business-to-business (B2B) companies have found success with Facebook advertising and marketing. Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. increase from 2014. But how do you get started?
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords, B2B] 17 Realistic Ways to Get More Website Traffic
    And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Traffic is to digital marketing like gasoline is to an engine. 15) Guest blog.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Adwords, B2B] A SaaS Marketing Plan for High Growth Companies
    For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. The inaugural State of Pipeline Marketing Report has shown that email marketing is the top channel used by B2B marketers to generate demand. Marketing and sales alignment. Marketing budget. Before.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords, B2B] How to Generate New Keyword Ideas
    For example, I typed in b2b marketing and phrase match returned b2b marketer ,  b2b vs b2c market size , and b2b target market. AdWords Keyword Planner. B2B Online Marketing Blog Content Marketing Search Engine OptimizationTo me, this is silly. People use words to search! Image: Blue Nile Research. FAQFox.
  • KEO MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Adwords, B2B] Targeting Easier Than Ever in Digital Marketing
    For B2B marketers, LinkedIn is generally seen as the best choice among the social media options to connect with high-value prospects. Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Even better, it offers some great targeting options.
  • BIZIBLE  |  THURSDAY, OCTOBER 29, 2015
    [Adwords, B2B] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
    (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. CLICK TO TWEET.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords, B2B] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. In a B2B situation, form conversions are still just a proxy for revenue -- a pretty distant one, too. Moreover, their tracking is often inadequate to capture the full B2B customer journey. shaped?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, B2B] Why Mobile Advertising Is Critical for B2B Marketers
    The trend continues to just over 70% by 2019.  As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, B2B] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. The post 8 Steps To An Effective Social Media Strategy appeared first on B2B Marketing Insider. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Adwords, B2B] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    Becoming an expert B2B marketer doesn’t happen overnight. Rather, there’s always improvements to be made, optimizations to test, and tips to learn from our fellow marketers as we relentlessly work toward developing productive B2B marketing methods. It’s often been said that, “Best is the enemy of better.” STAGE 1. page views. STAGE 2.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords, B2B] Unveiling The Pipeline Marketing Technology Stack
    To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel. The Stack, Explained. Traffic Technology.
  • AUTOPILOT  |  MONDAY, OCTOBER 5, 2015
    [Adwords, B2B] Lessons Learned From Spending $25 Million Dollars On AdWords
    AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. One does not simply master Adwords overnight.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords, B2B] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. The post The 50 Best Startup Tools For 2016 appeared first on B2B Marketing Insider. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. So how do you know which ones to choose? Sales Tools.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords, B2B] Pipeline Marketing: A Conversation With Our Partners
    What would you say to B2B marketers who have never heard of pipeline marketing? Many things, but first among them (based on my conversations with B2B marketing leaders nationwide) is a fear of embracing revenue responsibility. Where do you think B2B marketing is headed in the next 5 years? Matt Heinz, Heinz Marketing Inc.
  • GENWI  |  TUESDAY, SEPTEMBER 22, 2015
    [Adwords, B2B] Understanding the Value of Content Discoverability for Your Organization
    From a lead generation perspective, the value of content discovery is significant, as evidenced by the amount of marketing dollars businesses of all sizes pour into the Google AdWords platform on an annual basis, with the goal of gaining top-of-browser visibility with specific keywords and phrases associated with their products and services.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords, B2B] Data Plus MarTech: HubSpot and Demandbase Join the Race
    On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists. No, not one bit.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords, B2B] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. The post 4 Google Chrome Extensions For Digital Marketers appeared first on B2B Marketing Insider. Google Chrome extensions offer some great tools to help with digital marketing. MOZBar. Raven Tools. Check My Links.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Adwords, B2B] 10 Online Marketing Shortcuts To Increase Productivity
    It’s simple: (1) upload your customer list to Adwords, (2) set campaigns to shows ads to audiences similar to your list, and then (3) retarget your site visitors. The post 10 Online Marketing Shortcuts To Increase Productivity appeared first on B2B Marketing Insider. Coffee may have the same effect, but I digress. Photo Map Labeling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Adwords, B2B] How To Illustrate Popular B2B PPC Performance Metrics
    The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an  Auction Insights  report to show how competitive major keywords are or who else is highly active in the advertising space. Here are three essential metrics. METRIC 1: CLICKS.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Adwords, B2B] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. LinkedIn ads are ideal for B2B and professional services firms. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? Banner Ads.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Adwords, B2B] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. The post New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know appeared first on Fathom.
<< 1 2 3 4 >>