• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Adwords, B2B] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Kristian Haanes is the founder and CEO of Webinara and a serial entrepreneur with 15-plus years within B2B solution sales, management and marketing. Why are these other tactics used more frequently than webinars? The sales team has a close rate of 25%.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, B2B] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Modern Marketing b2b ConsumerAuthor: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Sessions.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, B2B] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    On average, 49% of companies are currently using marketing automation, and more than half of B2B companies (55%) are adopting the technology. The biggest variable is whether you you sell products/services in a B2C or B2B market. Terminus : B2B marketing platform Terminus has built a marketing technology stack from different blocks.
  • KEO MARKETING  |  THURSDAY, MARCH 9, 2017
    [Adwords, B2B] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. Now you can share negative keywords across all your Google AdWords accounts from one location; you do not need to add them manually to every campaign.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Adwords, B2B] Cost Per Click Reduction Strategy in Google AdWords
    By having a good number of negatives, you prevent irrelevant clicks from charging your AdWords account. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line. The post Cost Per Click Reduction Strategy in Google AdWords appeared first on NuSpark Marketing. Supercharge long-tail keywords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords, B2B] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    One in particular that’s important to check frequently is changes to a company’s AdWords competition. B2B Online Marketing Blog Search Engine Advertising search advertisingDiscovering areas that are working, as well as where enhancements can be made, is vital to the health of an account. Let’s take a look: Search Query Check-Up.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords, B2B] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Adwords, B2B] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Adwords, B2B] An Email is Not a Campaign: the Case for Integrated Marketing
    Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) I get that. We all make compromises. An email campaign here. A search campaign there.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, B2B] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. The sales and marketing industry is flooded with events, conferences, web events, you name it. New events are hard to pull off. What I got was a huge surprise.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Adwords, B2B] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Adwords, B2B] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    To do their job well, B2B media managers need comprehensive attribution information and insights. At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, B2B] Expand your Offer Strategy to Increase SEM Performance
    For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is. There’s also a smart way to do it. They may not know that such solutions exist.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. A few additional notes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. A few additional notes.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Adwords, B2B] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. 4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. Don’t Assume! Wrong. Automate Your Marketing with ActiveDEMAND!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. B2B Online Marketing Blog Events & UpdatesFrom Casie Gillette. From Stacy Thompson.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. B2B Online Marketing Blog Events & UpdatesFrom Casie Gillette. From Stacy Thompson.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Adwords, B2B] What can B2B Marketers Adopt from Growth Hacking?
    What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. The post What can B2B Marketers Adopt from Growth Hacking? appeared first on B2B Lead Blog. What does this mean? Heck no. Right?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Adwords, B2B] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences. Digital Marketing b2b ConsumerWith the question, “Where should you go next?”
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, B2B] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Marketing automation. link].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, B2B] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. 2016 marks HubSpot’s 10th anniversary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords, B2B] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords, B2B] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Adwords, B2B] Interesting Infographics: Create a Killer Social Media Strategy
    64% of sales teams use social media to reach their sales quotas, and 61% of B2B marketers use it to build leads. Tools like Alexa and Google Adwords are helpful for research. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. billion active monthly users.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords, B2B] 10 Trends That Defined Digital Marketing in 2016
    Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. On average, conversion rates for advertisers on Google AdWords are around 2.7% SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Wearables.
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, B2B] Why Your PPC Agency Needs to Focus on the Full Funnel
    Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency? So again, what defines success for a traditional B2B PPC Agency? But are they really?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, B2B] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, B2B] 10 Tips on How to Write Better Pay Per Click Ad Copy
    Even B2B buyers are being guided by their emotions and built-in prejudices as they scan the ads. This is a quote attributed to a Google AdWords reviewer from a few years back. I hate wasting money. Even other people’s money. You just hope you get warm enough before the blaze goes out. Set up conversion tracking. Relentlessly. Forever.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Adwords, B2B] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Audition headline ideas on Google AdWords. Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoNone of that will happen if you can’t get any clicks. So how do you get more eyes on your amazing content?
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Adwords, B2B] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Sound too good to be true? Undeniably not.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords, B2B] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. Access hard-to-reach segments. And the response shot up. Like this post?
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Adwords, B2B] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers. And good luck to all B2B marketing awards contenders out there in the week ahead. Worth the read.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Adwords, B2B] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, B2B] The 6 Most Important Takeaways From CMI’s Annual Study
    One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. B2B marketers, meanwhile, somehow got worse.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Adwords, B2B] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Why B2B Marketers Should Care. Be Patient.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Adwords, B2B] How To Use RLSA To Help Increase High Quality Leads
    While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. To get started you should create this tag in AdWords and apply the code to all active pages on the site. How RLSA Works. 3 Steps to Get Started: 1. Best Practices.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, B2B] An SEO?s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. These strategies can be incredibly effective for both B2B or B2C. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, B2B] An SEO’s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. These strategies can be incredibly effective for both B2B or B2C. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 11, 2016
    [Adwords, B2B] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Adwords, B2B] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. Example.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Adwords, B2B] 7 Benefits of Attribution Realized by B2B Marketers
    B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. Andy explained , “I'm tracking things that I never could have tracked before, I can see ROI down to the KEYWORD level on AdWords campaigns, how cool is that?”. Attribution] is that system.”. 3] Visibility into down-funnel results.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords, B2B] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. When you’ve got an offer that you know people are looking for, Google Adwords is the clear choice.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Adwords, B2B] You Need to Remove ‘Contact Us’ from Your Page
    Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. B2B Marketing Zone Marketing Tips A/B Testing appointment scheduling Conversion Optimization Lead Generation Online Lead Generation website optimizationChances are it is not.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Adwords, B2B] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. This kind of engagement reporting is perfect for B2B marketers who go after highly targeted accounts in markets where the buyer is a c-level executive or director level manager. Marketo RCA)? Conclusion.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Adwords, B2B] Marketing Performance Benchmarks for Software/SaaS Companies
    The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. AdWords is way ahead in volume. From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. AdWords Industry Benchmark Report 2016.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Adwords, B2B] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    We like to think of B2B marketing like a relay race. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won. Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. You can read more about calculating paid media ROI here.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Adwords, B2B] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. The data is broken into three industry groups: B2B Software/Saas, B2B Business Services (e.g. IT services, consulting), and B2C industries that have sales teams (e.g. Firmographics.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, B2B] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. The traditional answer to the question “what is a marketing asset?” is CONTENT.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, B2B] Multi-Touch Attribution, A Full User Debrief
    It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. Because B2B sales cycles are so long (ranging between 3-9 months), the early touchpoints may not necessarily be the most important touchpoints. This hardly seems fair.
  • I-SCOOP  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords, B2B] Content distribution: which is the best platform/channel to amplify your content?
    The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, B2B] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    It’s primarily a tool for Google Adwords users, but it’s also a great tool for finding keywords to use in your website content. How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. Did you know you’re being watched? How is it written? Is it easy to skim? Is it intuitive what a user should do next? Share.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 2, 2016
    [Adwords, B2B] Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content
    For most B2B marketers who are investing in content and an inbound marketing strategy, the primary measurement of success is based on lead or demand generation. Here’s An Industry Analysis of the Most Effective B2B Marketing Channels. B2B AdWords Benchmark Report Now Available. B2B AdWords Benchmark Report Now Available.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Adwords, B2B] What Is Digital Marketing?
    One of the most common types of PPC is Google AdWords. B2B and B2C? For B2B. If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. People spend twice as much time online as they used to 12 years ago.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 30, 2016
    [Adwords, B2B] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. B2B Online Marketing Blog Search Engine AdvertisingConclusion.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Adwords, B2B] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Established B2B marketing orgs use anywhere between 5-10 channels, and occasionally upwards of 15 channels, across both online and offline platforms. The 2015 report also concluded that 1 out of 4 B2B marketers don’t know which attribution model they’re using, or they’re not using attribution to gauge marketing’s impact on revenue.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Adwords, B2B] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. First, nail the basics.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Adwords, B2B] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords, B2B] How To Measure Paid Media ROI (ROAS)
    is a critical component of every B2B marketing plan. Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Adwords, B2B] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is driving traffic to the microsite, and awareness for the campaign as a whole, through an integrated online program that includes ads on Google AdWords and LinkedIn. “We’ve Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Adwords, B2B] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    From the moment a potential buyer first encounters a B2B brand, a multi-touch attribution solution is tracking, modeling, organizing, and reporting that data inside the organization’s CRM. In the case below, the first touch on this particular account came from AdWords, where Kathleen clicked a paid search ad. Lead-Create Touch. Social.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords, B2B] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Below, you’ll find 11 of our top posts for a one-stop resource of all things B2B paid media. How to Scale B2B Paid Search.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords, B2B] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. Any and every B2B organization can find themselves on this chart. Knowledge is power, and stage seven B2B marketers have lots of it Where are you? click to enlarge).
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords, B2B] How We Reached $15K in MRR from Our B2B Marketing Blog
    B2B blogging scales, but it doesn’t begin to scale until you’ve invested a decent amount of time and effort. We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We Kept The Quality Bar High and Stayed Patient.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Another common issue we find in assessing the value of media spend in B2B environments is that the leads acquired may not turn into revenue for months.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. Plenty of subscribers. Three list-building mistakes to avoid.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Adwords, B2B] 7 Ways to Increase Accuracy and Insights in Google Analytics
    B2B Online Marketing Blog Marketing MeasurementThe number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Adwords, B2B] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Digital Marketing b2b ConsumerThose are some tough lessons. Tunnel Vision.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords, B2B] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. click to view larger ).
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Adwords, B2B] Ebook Analytics and What We Didn't Expect to Find Out
    When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. It’s the attribution solution’s fault, honestly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Adwords, B2B] 20 Online Marketing Tools That Boost Campaign Results
    AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. B2B Online Marketing BlogAs online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools.
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Adwords, B2B] Announcing The 2016 AdWords Industry Benchmarks Report
    AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue? paid media google adwordsTravel — 14%.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Adwords, B2B] From Scratch: Four (Free) List Building Strategies
    Demand Gen Report’s 2014 Content Preferences Survey revealed that 72% of survey respondents were influenced by industry peers while making B2B purchase decisions. There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Adwords, B2B] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. In long B2B buyer journeys, the time period from last touch to conversion is much shorter, than say, the first touch or the lead touch. First Touch Attribution.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Adwords, B2B] Is Marketing Automation Right For You?
    It can also collect Google AdWords visit data and activity. Lead Generation Marketing Automation B2B education evaluating automationMarketing automation isn’t for every organization, but it can benefit the vast majority of businesses. Here are a couple of discussion points to consider when you begin your evaluation. Efficiency.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Adwords, B2B] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Attribution can apply to all of B2B marketing, which is why the Periodic Table of Marketing Attribution is so extensive. AdWords. This molecular configuration shows the powerful complexities of touchpoint tracking, as well as the consequently impressive analysis that attribution brings to the table. click to view larger). Multi-touch.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Adwords, B2B] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Opentopic blog >> jobs-stages.letudiant.fr Main tasks (depending on requirements. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Adwords, B2B] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    We can also see that 20 filled out a form on the blog post directly (19%), and 4 others downloaded alternate ebooks, B2B Marketing Attribution 101 and AdWords for Pipeline Marketers (4%). As our company continues to grow, we have invested pretty heavily in content marketing. 80% Of Our Visitors Take Our Desired Content Path. Analytic
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Adwords, B2B] How To Get the Most Out of AdWords Expanded Text Ads
    So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. B2B Online Marketing Blog Search Engine AdvertisingLet’s take a look: A Compelling Headline Has Never Been More Crucial. Final Thoughts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Adwords, B2B] Is Your SEO Actually Working? 3 Ways to Find Out
    Smart goals: If you’re using Google AdWords, you can take advantage of their machine learning programs to create smart goals. Search Engine Marketing b2b ConsumerAuthor: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Adwords, B2B] Building Trust In Social Marketing Metrics With Attribution
    Accurately measuring the impact of B2B marketing is actually even more complicated than mapping a journey across the city. Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. Reproaching social media marketing’s vanity metrics is now almost a cliche. Maps and Mapping Technology. What if you miss a turn?
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Adwords, B2B] Search Localization Changes Everything
    If you are a B2B business centralized in one city, you are going to be competing with a lot of other similar businesses in your area, so your localization strategies had better be up to par. Google has also recently updated the local search results for their AdWords programs. 1) Upgrade your Google my Business local business listing.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Adwords, B2B] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” YouTube AdWords, aka TrueView, has the most granular video ad metrics available. Corporate Video ads Advertising B2B B2B marketing marketing video video marketing youtube youtube adsMost YouTube ads do not deliver a measurable ROI for advertisers. Well, you need a different approach – one based on conversion.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Adwords, B2B] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking, Google AdWords , social media and email. Yet measuring marketing effectiveness has never been easy for B2B (business-to-business) marketers and their bosses. Sound good?
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [Adwords, B2B] Google Adwords Update Can Affect Local Search Marketers
    Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”). Would you like to get in on this? Local Search
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Adwords, B2B] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement. AdWords will tell you whether a visitor filled out a form that converted her into a lead or opportunity.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Adwords, B2B] Organize Your Campaigns to Maximize Paid ROI
    Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. Download the ‘4 Trends in Paid Strategy for B2B Marketers’ eBook for more practical insights into how to optimize Paid!
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords, B2B] How to Master Local Lead Generation
    A simple way to locally advertise your business online is through Google AdWords. Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Local communities are the first customers of almost every business, regardless of what industry they may be in.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords, B2B] 5 Ways B2B Marketers Can Learn to Love Facebook
    Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook. It’s really only for B2C people, right? Big deal.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, B2B] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC campaigns are an effective way to attract B2B leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? Let’s dive in. link]. as shown below.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords, B2B] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Adwords, B2B] B2B Conversion Tracking Best Practices
    Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data. In B2B marketing, there are multiple conversions in a customer’s journey.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 31, 2016
    [Adwords, B2B] How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
    From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Device. Time of Day.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, B2B] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Don’t let that assumption deter you from trying Instagram, B2B brands have seen success, too. LinkedIn is an obvious choice for B2B companies due to its professional user base. Make It Relevant: Social advertising is different to Adwords search advertising. If you have, you’re one of the lucky few. 1) How Do I Manage My Budget?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, B2B] Creating Killer Content with Data: Pubcon Austin 2016
    A good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords, B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords, B2B] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
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