• KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, B2B] B2B Video Marketing Done Right
    How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series. B2B video is a gold mine of opportunity.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords, B2B] Marketing attribution systems: a quick look at the options
    But algorithmic methods need a lot of data, so B2B marketers often use fractional methods as a more practical alternative. It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. I’ve seen a lot of attribution vendors recently. Or not. Sometimes random is just random.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 27, 2016
    [Adwords, B2B] Two Call Tracking Trends to Keep an Eye On
    Here’s a big selling point for call tracking – Google Analytics and AdWords do not offer this capability. B2B Marketing Zone Marketing Tips Call Tracking Call Tracking NumbersTwo Call Tracking Trends to Keep an Eye On. Though the concept of call tracking has permeated many marketing tactics by now, there are always new developments.
  • ACTIVEDEMAND  |  TUESDAY, JANUARY 26, 2016
    [Adwords, B2B] The Dos and Don’ts of Call Tracking
    They can reveal which ads are leading to phone calls, track calls back to website visitors and down to keyword level and track online campaigns such as AdWords, PPC , mobile, organic and social. B2B Marketing Zone Marketing Tips Call Tracking Call Tracking NumbersThe Dos and Don’ts of Call Tracking. This is bad.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords, B2B] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords, B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Adwords, B2B] 5 AdWords Hacks to Ramp Up Your Display Ads
    In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. What other AdWords Display hacks do you know of?
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords, B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. AdWords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Adwords, B2B] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Adwords, B2B] KoMarketing Year in Review: Top Posts from 2015
    Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. Outside of regular content and social updates, Ryan Young outlines five tactics in content marketing development that can help improve brand awareness in B2B marketing initiatives online. What Were The Most Effective B2B Marketing Tactics of 2015?
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Adwords, B2B] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    How do companies of various sizes approach B2B attribution modeling ? Single-Touch Attribution Models in B2B Marketing. The data gives marketers an idea of which B2B marketing attribution model the average B2B company in their industry segment is using. First Touch B2B Attribution Model.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords, B2B] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Digital Marketing b2b
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords, B2B] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. It’s never been a better time to be a B2B marketer , and marketing operations plays a key role in building a scalable revenue machine. And really, really excellent ones are few and far between.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, B2B] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Step #3: Steal phrases from Google AdWords. Content marketers don't just write, they write with purpose. But they aren't just blogging about anything. How do they inform their strategies? Brand terms go here. Product (or service) phrases.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, B2B] An Introductory Guide to Mobile for B2B Marketers
    Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a very effective B2B lead generation tool – if you know how to use it. Ready to go mobile? Let’s dive right in.
  • ACTIVEDEMAND  |  WEDNESDAY, NOVEMBER 25, 2015
    [Adwords, B2B] The Evolution of Call Tracking for the Advanced User
    The Evolution of Call Tracking for the Advanced User Traditionally, there’s been a major flaw in PPC (Pay-Per-Click) campaigns: There’s no way to measure the phone calls that resulted from ads, meaning a company could have an AdWords campaign running that is driving in hundreds of clicks but aren’t resulting in any offline (i.e.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords, B2B] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Consumer purchasing stories in the B2B market have become complex and unpredictable. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek. Dumping Money on Your Marketing Roulette Wheel? But more isn’t always better.
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 23, 2015
    [Adwords, B2B] Why Google Call Tracking Isn’t Ideal for Marketing Agencies
    Why Google Call Tracking Isn’t Ideal for Marketing Agencies In September of 2014, Google made the announcement that it would be launching its basic call tracking solution for AdWords. Google has essentially offered session-based call tracking for AdWords only – it is free, but it is designed only for AdWords. Perhaps.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords, B2B] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. The post Why You Need Google Tag Manager For Your B2B Marketing appeared first on MLT Creative.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords, B2B] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. B2B Marketing SEO B2B WebsitesThe code that is placed on a website for a program to run is called a "tag.".
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords, B2B] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to marketing priorities and 2016 budget expectations. It’s also interesting there are so many different types of attribution models in place for B2B companies.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Adwords, B2B] The Complete Display Ads Overview For B2B Marketers
    But this doesn’t have to be the case with display ads in B2B marketing. Display Ad Basics For B2B Marketers. In terms of targeting your B2B video ads, target entrepreneurial shows or how-to videos. Conferences and tradeshows are highly important revenue drivers in many B2B industries. AdWords Only Tactic.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords, B2B] There is No Such Thing As an Offline Business Anymore
    The Keyword Planner is hidden inside a Google Adwords account. If you're a B2B company, LinkedIn is probably your best network. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business. How Do We Solve Our Problems?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Adwords, B2B] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    However, it should be noted that a number of business-to-business (B2B) companies have found success with Facebook advertising and marketing. Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. increase from 2014. But how do you get started?
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords, B2B] 17 Realistic Ways to Get More Website Traffic
    And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Traffic is to digital marketing like gasoline is to an engine. 15) Guest blog.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Adwords, B2B] A SaaS Marketing Plan for High Growth Companies
    For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. The inaugural State of Pipeline Marketing Report has shown that email marketing is the top channel used by B2B marketers to generate demand. Marketing and sales alignment. Marketing budget. Before.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords, B2B] How to Generate New Keyword Ideas
    For example, I typed in b2b marketing and phrase match returned b2b marketer ,  b2b vs b2c market size , and b2b target market. AdWords Keyword Planner. B2B Online Marketing Blog Content Marketing Search Engine OptimizationTo me, this is silly. People use words to search! Image: Blue Nile Research. FAQFox.
  • KEO MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Adwords, B2B] Targeting Easier Than Ever in Digital Marketing
    For B2B marketers, LinkedIn is generally seen as the best choice among the social media options to connect with high-value prospects. Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Even better, it offers some great targeting options.
  • BIZIBLE  |  THURSDAY, OCTOBER 29, 2015
    [Adwords, B2B] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
    (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. CLICK TO TWEET.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords, B2B] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. In a B2B situation, form conversions are still just a proxy for revenue -- a pretty distant one, too. Moreover, their tracking is often inadequate to capture the full B2B customer journey. shaped?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, B2B] Why Mobile Advertising Is Critical for B2B Marketers
    The trend continues to just over 70% by 2019.  As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, B2B] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. The post 8 Steps To An Effective Social Media Strategy appeared first on B2B Marketing Insider. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Adwords, B2B] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    Becoming an expert B2B marketer doesn’t happen overnight. Rather, there’s always improvements to be made, optimizations to test, and tips to learn from our fellow marketers as we relentlessly work toward developing productive B2B marketing methods. It’s often been said that, “Best is the enemy of better.” STAGE 1. page views. STAGE 2.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords, B2B] Unveiling The Pipeline Marketing Technology Stack
    To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel. The Stack, Explained. Traffic Technology.
  • AUTOPILOT  |  MONDAY, OCTOBER 5, 2015
    [Adwords, B2B] Lessons Learned From Spending $25 Million Dollars On AdWords
    AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. One does not simply master Adwords overnight.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords, B2B] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. The post The 50 Best Startup Tools For 2016 appeared first on B2B Marketing Insider. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. So how do you know which ones to choose? Sales Tools.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords, B2B] Pipeline Marketing: A Conversation With Our Partners
    What would you say to B2B marketers who have never heard of pipeline marketing? Many things, but first among them (based on my conversations with B2B marketing leaders nationwide) is a fear of embracing revenue responsibility. Where do you think B2B marketing is headed in the next 5 years? Matt Heinz, Heinz Marketing Inc.
  • GENWI  |  TUESDAY, SEPTEMBER 22, 2015
    [Adwords, B2B] Understanding the Value of Content Discoverability for Your Organization
    From a lead generation perspective, the value of content discovery is significant, as evidenced by the amount of marketing dollars businesses of all sizes pour into the Google AdWords platform on an annual basis, with the goal of gaining top-of-browser visibility with specific keywords and phrases associated with their products and services.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords, B2B] Data Plus MarTech: HubSpot and Demandbase Join the Race
    On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists. No, not one bit.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords, B2B] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. The post 4 Google Chrome Extensions For Digital Marketers appeared first on B2B Marketing Insider. Google Chrome extensions offer some great tools to help with digital marketing. MOZBar. Raven Tools. Check My Links.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Adwords, B2B] 10 Online Marketing Shortcuts To Increase Productivity
    It’s simple: (1) upload your customer list to Adwords, (2) set campaigns to shows ads to audiences similar to your list, and then (3) retarget your site visitors. The post 10 Online Marketing Shortcuts To Increase Productivity appeared first on B2B Marketing Insider. Coffee may have the same effect, but I digress. Photo Map Labeling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Adwords, B2B] How To Illustrate Popular B2B PPC Performance Metrics
    The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an  Auction Insights  report to show how competitive major keywords are or who else is highly active in the advertising space. Here are three essential metrics. METRIC 1: CLICKS.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Adwords, B2B] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. LinkedIn ads are ideal for B2B and professional services firms. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? Banner Ads.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Adwords, B2B] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. The post New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know appeared first on Fathom.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Adwords, B2B] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. The post New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know appeared first on Fathom.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Adwords, B2B] How to Utilize B2B Online Marketing to Promote New Solutions
    Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Adwords, B2B] Interview with Dave Chaffey of Smart Insights
    For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Adwords, B2B] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. For many B2B marketers, this is the setting that provides the best balance between volume and quality. Using broad match, your ads will also automatically show for expanded matches.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords, B2B] 4 Ideas to Generate Blog Topics
    study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? What keywords are they using?
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 15, 2015
    [Adwords, B2B] 3 BIG AdWord Mistakes To Avoid
    Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. There are only a handful of times when it’s safe to upload keywords from the planner into your Adwords account. Be aware.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Adwords, B2B] Which Social Network Should You Advertise On?
    Every time someone sends out a tweet with a hashtag, you have the ability to target them via social media advertising; this is just like keyword targeting on Google AdWords. The closest interest category for a B2B inbound marketing agency to choose from is “Marketing.”. This makes it a social media platform with high conversion rates.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Adwords, B2B] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. PHOENIX, Ariz.,
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Adwords, B2B] 5 Tips to Get the Most out of Your Pardot Campaigns
    85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Adwords, B2B] What B2B’s Need to Know About The Adwords Live Stream
    May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. However, the second half of the presentation focused more on B2B related tools such as bid optimization, conversion metrics and account management. Better CPA Bidding. Finally!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Adwords, B2B] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. DEMANDBASE :  A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Adwords, B2B] Google’s New Search Analytics Report: What You Need To Know
    With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Does your B2B utilize this data as part of your SEO reporting? This month has been a busy one for Google. Here’s what you need to know: Why the change? How accurate is it?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Adwords, B2B] May Brings New Products and Updates from Google
    Here’s what I believe emagine’s B2B clients need to know. AdWords #StepInsideAdwords Livestream and New Product Rollout. On Tuesday, May 2, 2015, Google held a Livestream event in order to announce some product improvements and new product offerings within AdWords. B2B Web Strategy Google Analytics Search Engine Marketin
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Adwords, B2B] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. read the subject line, “eMarketer Daily – Do B2B Content Marketers Have Trouble Keeping Creative Juices Flowing?” Is your content engine running out of gas?
  • NUSPARK  |  WEDNESDAY, MAY 13, 2015
    [Adwords, B2B] The Lead-form Thank you page; A critical page to engage new leads
    For more advice concerning your B2B marketing strategies, be sure to contact us. Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale. The best way to start?
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Adwords, B2B] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The impact? The welcome email.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Adwords, B2B] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Google Keyword Planner :  If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. SEO Assessment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Adwords, B2B] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. Did We Miss Anything?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Adwords, B2B] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Adwords, B2B] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Personalization recognizes that each prospect or potential buyer is different, and must be treated as such—depending on aspects such as product interest, industry and size (for B2B’s), geo-location, etc. So, what can help?
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Adwords, B2B] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. B2B Web Strategy Blogs, Blogging Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Adwords, B2B] Marketing Mathematics: Why You Need to Invest in Website Engagement
    For example, if you’re launching a PPC campaign, the first step is to check Adwords for monthly searches using your chosen keyword. Targeting and Personalization b2b Consumer Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords, B2B] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Adwords, B2B] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. These segments then become available within Google AdWords for better ad targeting. Show Me the ROI!
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, B2B] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Adwords, B2B] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. B2B Web Strategy Google Analytics Online Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords, B2B] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here  specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords, B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Adwords, B2B] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, B2B] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. Your search campaign should measure: 1. And so on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, B2B] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Adwords, B2B] Benefits of Linking AdWords and Analytics
    AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. Taken separately, they have their own individual strengths and potential payoffs. Auto-tag your ads.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords, B2B] Seven Expert Google Analytics Guides
    ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide? It’s very common.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords, B2B] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report. Less is more, I suppose. Here’s what struck me. more micro-business vendors.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords, B2B] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. B2B Online Marketing Blog Social Media Strategies More Dollars to Advertising.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Adwords, B2B] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. Related Stories 5 Ways to Better Connect With Your Technology Audience 5 Lead Generating B2B Website Trends The Art of Advanced B2B Email Marketing: Email Rendering. Remember, you’re writing for both humans and search engines.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Adwords, B2B] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the  Google Search Partner Network  or do we only appear on Google.com. At what cost?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords, B2B] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    Talented B2B marketers understand the complexity of long sales cycles and forge new strategies instead of looking for the path of least resistance. Just like Olivia, expert online marketers have a sixth sense. A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, B2B] Top 10 B2B Inbound Marketing Predictions for 2015
    As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. B2B Marketing
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Adwords, B2B] 2015 Resolution Series: Prioritize Team-Building & Bonding
    Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. How do you think your B2B could benefit from taking on this resolution, too? B2B Web Strategy – Allie Viau, Digital Marketing Strategist & SEO Specialist . Boost employee morale and creativity.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords, B2B] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If your typical B2B customer starts at an advert, then goes to your website, books a webinar, and subscribes to your RSS feed for three months before agreeing a sales appointment, share that journey with your teams. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. That was about it. No more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords, B2B] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If your typical B2B customer starts at an advert, then goes to your website, books a webinar, and subscribes to your RSS feed for three months before agreeing a sales appointment, share that journey with your teams. Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. That was about it. No more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Adwords, B2B] 12 Noteworthy Examples of B2B Companies on Instagram
    So, what does this mean for B2B companies? As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: Microsoft.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords, B2B] eMagine Employee Spotlight: Leah Yount
    Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! In your own words, what is your job description? I am a B2B PPC gladiator. I put clients at ease by breaking down how and where they should spend ad dollars. I am a hunting guide in the thorny PPC forest. Let me explain. 
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Adwords, B2B] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel.  The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Adwords, B2B] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Get Certified!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Adwords, B2B] Ifbyphone’s Top 14 Blogs of 2014
    Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool Call tracking received a major boost this year as Google jumped on the bandwagon. Adding the call aspect to their AdWords platform allows marketers to add call tracking to their paid search marketing. What do you think? Did we get it right?
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Adwords, B2B] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. Did the money spent on Google AdWords generate leads and new accounts? Whether you run search marketing in B2B or B2C, finding the right time of year to do this activity is a necessity. What did we miss?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Adwords, B2B] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads. 50 Inspiring Retail, B2B and Non-Profit Email Subject Lines. Creating valuable content is a consistent mission for us here at VerticalResponse. In In 2014 (so far), we published and produced more than 315 pieces of original content. Hard work also pays off.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords, B2B] KoMarketing Year in Review: Our Top Posts from 2014
    photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST. A Few Key Highlights: In coordination with Dianna Huff , we launched our inaugural B2B Web Usability Report , exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications. Who Is Your B2B Customer & How Do They Find You?
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Adwords, B2B] Why Every Industrial Marketing Plans Needs PPC
    B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? #1. Only Pay for Performance.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Adwords, B2B] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords, B2B] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
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