• HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords, B2B] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Don’t let that assumption deter you from trying Instagram, B2B brands have seen success, too. LinkedIn is an obvious choice for B2B companies due to its professional user base. Make It Relevant: Social advertising is different to Adwords search advertising. If you have, you’re one of the lucky few. With over 1.4 Instagram.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, B2B] Creating Killer Content with Data: Pubcon Austin 2016
    good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords, B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords, B2B] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords, B2B] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Neatly Organize Your Keywords and Ad Groups. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords, B2B] Top B2B Website Metrics to Monitor Using Google Analytics
    recommend keeping track of six metrics that, together, begin to paint a better picture for those evaluating the overall performance of their B2B website. 1) Pages per Session. Therefore, B2B firms should aim for at least a 2.00 in this particular metric. general rule for B2B firms is to try to keep bounce rates lower than 60%.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Adwords, B2B] Drive More Revenue With Content Marketing With Form URL Analysis
    If, however, 50% of people converted on ebooks like our AdWords guide, we would have to reconsider the customer conversion path for this piece of content. Should we switch the CTA to promote the AdWords guide instead? Should we write a blog post about how AdWords and Pipeline Marketing intersect? Landing Page to Form URL (a.k.a.
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Adwords, B2B] Building Your Client’s Site’s Story
    those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords. Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Try it for free today!
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Adwords, B2B] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. It presents many challenges for B2B advertisers, though.
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords, B2B] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    For that reason, they implemented B2B marketing attribution. We’re in B2B analytics heaven.”. Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Adwords, B2B] The Top B2B Website Marketing Metrics
    When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. So, to cut through the confusion, let’s break down B2B website analytics bit by byte. One of the most common terms in B2B website optimization is SEO, search engine optimization. Search Engine Optimization. Sessions.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, B2B] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords? Data overload is a real problem.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords, B2B] Should You Pay for Content Distribution?
    It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. Not only am I a marketer who works primarily in the B2B space, but I am interested in learning more about predictive analytics. 5) Outbrain
. Far from it, in fact. Let’s jump in and take a look.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Adwords, B2B] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Modern Marketing b2bWhat are their concerns?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Adwords, B2B] 7 Simple Steps for a Solid SEO Strategy
    One is to use Google AdWords Keyword Planner. Search Engine Marketing b2b ConsumerAuthor: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. You’re not a SEO guru. The panic sets in. Hold on!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Adwords, B2B] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. B2B Online Marketing Blog Search Engine Advertising
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords, B2B] Ultimate List of 22 Account-Based Marketing Tactics
    Pick and choose from the list according to the best fit for your company’s budget, industry, and B2B marketing approach. Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. How do you do account-based marketing? CONTENT -- Account-Based Marketing Tactics. 1. Test ABM ad platforms.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Adwords, B2B] Video ads: Facebook or YouTube?
    The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Source: google.com.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Adwords, B2B] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. Being able to connect the dots between website visitors, incoming phone calls and email marketing is important where being able to build a complete view of prospects is concerned.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Adwords, B2B] Google Doing Away with Flash Ads
    In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords, B2B] 5 Effective Options For B2B Advertising on Social Media
    Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. If you don’t think your audience is on social media, you’re wrong.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, B2B] The Ultimate Dictionary of Marketing Terms You Should Know
    Learn more about how marketers can use APIs here. B. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Adwords, B2B] 8 Best Practices for Using Google AdWords
    Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Tips for Developing Your AdWords Strategy. Time to Get Searching.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 3, 2016
    [Adwords, B2B] Google Removes Sidebar Ads: What It Means for Advertisers
    The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. B2B Online Marketing BlogOn Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Goodbye to Sidebar Ads. Prepare for a Bidding Shake-Up.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Adwords, B2B] 14 Fortuitous SEO and SEM Stats and Facts
    The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users. Image credit: MarketingProfs. Speed thrills.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords, B2B] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Adwords, B2B] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Mobile Marketing b2b ConsumerLooking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. The More Modern Ad. The best part? Take the example above.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Adwords, B2B] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. Digital Marketing b2b ConsumerAuthor: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. The Website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords, B2B] B2B Video Marketing Done Right
    How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series. B2B video is a gold mine of opportunity.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords, B2B] Marketing attribution systems: a quick look at the options
    But algorithmic methods need a lot of data, so B2B marketers often use fractional methods as a more practical alternative. It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. I’ve seen a lot of attribution vendors recently. Or not. Sometimes random is just random.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords, B2B] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords, B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Adwords, B2B] 5 AdWords Hacks to Ramp Up Your Display Ads
    In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. What other AdWords Display hacks do you know of?
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords, B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. AdWords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Adwords, B2B] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Adwords, B2B] KoMarketing Year in Review: Top Posts from 2015
    Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. Outside of regular content and social updates, Ryan Young outlines five tactics in content marketing development that can help improve brand awareness in B2B marketing initiatives online. What Were The Most Effective B2B Marketing Tactics of 2015?
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Adwords, B2B] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    How do companies of various sizes approach B2B attribution modeling ? Single-Touch Attribution Models in B2B Marketing. The data gives marketers an idea of which B2B marketing attribution model the average B2B company in their industry segment is using. First Touch B2B Attribution Model.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords, B2B] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Digital Marketing b2b
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords, B2B] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. It’s never been a better time to be a B2B marketer , and marketing operations plays a key role in building a scalable revenue machine. And really, really excellent ones are few and far between.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, B2B] How to Use Data to Create More Relevant Content
    In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Step #3: Steal phrases from Google AdWords. Content marketers don't just write, they write with purpose. But they aren't just blogging about anything. How do they inform their strategies? Brand terms go here. Product (or service) phrases.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Adwords, B2B] An Introductory Guide to Mobile for B2B Marketers
    Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a very effective B2B lead generation tool – if you know how to use it. Ready to go mobile? Let’s dive right in.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords, B2B] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Consumer purchasing stories in the B2B market have become complex and unpredictable. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek. Dumping Money on Your Marketing Roulette Wheel? But more isn’t always better.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords, B2B] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. The post Why You Need Google Tag Manager For Your B2B Marketing appeared first on MLT Creative.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords, B2B] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. B2B Marketing SEO B2B WebsitesThe code that is placed on a website for a program to run is called a "tag.".
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords, B2B] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to marketing priorities and 2016 budget expectations. It’s also interesting there are so many different types of attribution models in place for B2B companies.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Adwords, B2B] The Complete Display Ads Overview For B2B Marketers
    But this doesn’t have to be the case with display ads in B2B marketing. Display Ad Basics For B2B Marketers. In terms of targeting your B2B video ads, target entrepreneurial shows or how-to videos. Conferences and tradeshows are highly important revenue drivers in many B2B industries. AdWords Only Tactic.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords, B2B] There is No Such Thing As an Offline Business Anymore
    The Keyword Planner is hidden inside a Google Adwords account. If you're a B2B company, LinkedIn is probably your best network. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business. How Do We Solve Our Problems?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Adwords, B2B] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    However, it should be noted that a number of business-to-business (B2B) companies have found success with Facebook advertising and marketing. Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. increase from 2014. But how do you get started?
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords, B2B] 17 Realistic Ways to Get More Website Traffic
    And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Traffic is to digital marketing like gasoline is to an engine. 15) Guest blog.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Adwords, B2B] A SaaS Marketing Plan for High Growth Companies
    For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. The inaugural State of Pipeline Marketing Report has shown that email marketing is the top channel used by B2B marketers to generate demand. Marketing and sales alignment. Marketing budget. Before.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords, B2B] How to Generate New Keyword Ideas
    For example, I typed in b2b marketing and phrase match returned b2b marketer ,  b2b vs b2c market size , and b2b target market. AdWords Keyword Planner. B2B Online Marketing Blog Content Marketing Search Engine OptimizationTo me, this is silly. People use words to search! Image: Blue Nile Research. FAQFox.
  • KEO MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Adwords, B2B] Targeting Easier Than Ever in Digital Marketing
    For B2B marketers, LinkedIn is generally seen as the best choice among the social media options to connect with high-value prospects. Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Even better, it offers some great targeting options.
  • BIZIBLE  |  THURSDAY, OCTOBER 29, 2015
    [Adwords, B2B] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
    (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. CLICK TO TWEET.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords, B2B] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. In a B2B situation, form conversions are still just a proxy for revenue -- a pretty distant one, too. Moreover, their tracking is often inadequate to capture the full B2B customer journey. shaped?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, B2B] Why Mobile Advertising Is Critical for B2B Marketers
    The trend continues to just over 70% by 2019.  As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords, B2B] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. The post 8 Steps To An Effective Social Media Strategy appeared first on B2B Marketing Insider. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Adwords, B2B] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    Becoming an expert B2B marketer doesn’t happen overnight. Rather, there’s always improvements to be made, optimizations to test, and tips to learn from our fellow marketers as we relentlessly work toward developing productive B2B marketing methods. It’s often been said that, “Best is the enemy of better.” STAGE 1. page views. STAGE 2.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords, B2B] Unveiling The Pipeline Marketing Technology Stack
    To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel. The Stack, Explained. Traffic Technology.
  • AUTOPILOT  |  MONDAY, OCTOBER 5, 2015
    [Adwords, B2B] Lessons Learned From Spending $25 Million Dollars On AdWords
    AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. One does not simply master Adwords overnight.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords, B2B] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. The post The 50 Best Startup Tools For 2016 appeared first on B2B Marketing Insider. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. So how do you know which ones to choose? Sales Tools.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords, B2B] Pipeline Marketing: A Conversation With Our Partners
    What would you say to B2B marketers who have never heard of pipeline marketing? Many things, but first among them (based on my conversations with B2B marketing leaders nationwide) is a fear of embracing revenue responsibility. Where do you think B2B marketing is headed in the next 5 years? Matt Heinz, Heinz Marketing Inc.
  • GENWI  |  TUESDAY, SEPTEMBER 22, 2015
    [Adwords, B2B] Understanding the Value of Content Discoverability for Your Organization
    From a lead generation perspective, the value of content discovery is significant, as evidenced by the amount of marketing dollars businesses of all sizes pour into the Google AdWords platform on an annual basis, with the goal of gaining top-of-browser visibility with specific keywords and phrases associated with their products and services.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords, B2B] Data Plus MarTech: HubSpot and Demandbase Join the Race
    On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists. No, not one bit.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords, B2B] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. The post 4 Google Chrome Extensions For Digital Marketers appeared first on B2B Marketing Insider. Google Chrome extensions offer some great tools to help with digital marketing. MOZBar. Raven Tools. Check My Links.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Adwords, B2B] 10 Online Marketing Shortcuts To Increase Productivity
    It’s simple: (1) upload your customer list to Adwords, (2) set campaigns to shows ads to audiences similar to your list, and then (3) retarget your site visitors. The post 10 Online Marketing Shortcuts To Increase Productivity appeared first on B2B Marketing Insider. Coffee may have the same effect, but I digress. Photo Map Labeling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Adwords, B2B] How To Illustrate Popular B2B PPC Performance Metrics
    The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an  Auction Insights  report to show how competitive major keywords are or who else is highly active in the advertising space. Here are three essential metrics. METRIC 1: CLICKS.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Adwords, B2B] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. LinkedIn ads are ideal for B2B and professional services firms. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? Banner Ads.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Adwords, B2B] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. The post New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know appeared first on Fathom.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Adwords, B2B] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. The post New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know appeared first on Fathom.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Adwords, B2B] How to Utilize B2B Online Marketing to Promote New Solutions
    Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Adwords, B2B] Interview with Dave Chaffey of Smart Insights
    For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Adwords, B2B] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. For many B2B marketers, this is the setting that provides the best balance between volume and quality. Using broad match, your ads will also automatically show for expanded matches.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Adwords, B2B] 4 Ideas to Generate Blog Topics
    study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? What keywords are they using?
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 15, 2015
    [Adwords, B2B] 3 BIG AdWord Mistakes To Avoid
    Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. There are only a handful of times when it’s safe to upload keywords from the planner into your Adwords account. Be aware.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Adwords, B2B] Which Social Network Should You Advertise On?
    Every time someone sends out a tweet with a hashtag, you have the ability to target them via social media advertising; this is just like keyword targeting on Google AdWords. The closest interest category for a B2B inbound marketing agency to choose from is “Marketing.”. This makes it a social media platform with high conversion rates.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Adwords, B2B] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. PHOENIX, Ariz.,
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Adwords, B2B] 5 Tips to Get the Most out of Your Pardot Campaigns
    85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Adwords, B2B] What B2B’s Need to Know About The Adwords Live Stream
    May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. However, the second half of the presentation focused more on B2B related tools such as bid optimization, conversion metrics and account management. Better CPA Bidding. Finally!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Adwords, B2B] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. DEMANDBASE :  A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Adwords, B2B] Google’s New Search Analytics Report: What You Need To Know
    With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Does your B2B utilize this data as part of your SEO reporting? This month has been a busy one for Google. Here’s what you need to know: Why the change? How accurate is it?
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Adwords, B2B] May Brings New Products and Updates from Google
    Here’s what I believe emagine’s B2B clients need to know. AdWords #StepInsideAdwords Livestream and New Product Rollout. On Tuesday, May 2, 2015, Google held a Livestream event in order to announce some product improvements and new product offerings within AdWords. B2B Web Strategy Google Analytics Search Engine Marketin
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Adwords, B2B] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. read the subject line, “eMarketer Daily – Do B2B Content Marketers Have Trouble Keeping Creative Juices Flowing?” Is your content engine running out of gas?
  • NUSPARK  |  WEDNESDAY, MAY 13, 2015
    [Adwords, B2B] The Lead-form Thank you page; A critical page to engage new leads
    For more advice concerning your B2B marketing strategies, be sure to contact us. Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale. The best way to start?
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Adwords, B2B] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The impact? The welcome email.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Adwords, B2B] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Google Keyword Planner :  If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. SEO Assessment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Adwords, B2B] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. Did We Miss Anything?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Adwords, B2B] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. B2B Web Strategy Google Analytics
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Adwords, B2B] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Personalization recognizes that each prospect or potential buyer is different, and must be treated as such—depending on aspects such as product interest, industry and size (for B2B’s), geo-location, etc. So, what can help?
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 6, 2015
    [Adwords, B2B] Team Building Resolution Update: Team Color Run
    For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. B2B Web Strategy Blogs, Blogging Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Adwords, B2B] Marketing Mathematics: Why You Need to Invest in Website Engagement
    For example, if you’re launching a PPC campaign, the first step is to check Adwords for monthly searches using your chosen keyword. Targeting and Personalization b2b Consumer Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords, B2B] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Adwords, B2B] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. These segments then become available within Google AdWords for better ad targeting. Show Me the ROI!
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, B2B] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Adwords, B2B] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. B2B Web Strategy Google Analytics Online Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords, B2B] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here  specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords, B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Adwords, B2B] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, B2B] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. Your search campaign should measure: 1. And so on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords, B2B] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Adwords, B2B] Benefits of Linking AdWords and Analytics
    AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. Taken separately, they have their own individual strengths and potential payoffs. Auto-tag your ads.
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