Biznology

MARCH 9, 2018

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Don't miss these great opportunities to build marketing content. You can even just post the slides or the speech text. Focus on sources that are bringing in more qualified leads.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Convince & Convert

MARCH 8, 2012

I’m B-to-B. I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. ” You are going to be blown away when you understand just how good these guys are at social.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Marketing Insider Group

NOVEMBER 18, 2010

I also think that “marketing&# and the marketing function is getting more visibility and importance in b-to-b organizations. Tools and processes that allow you to stand toe to toe with the CFO and prove what marketing campaign (email, adwords, seo, print etc etc) works is a key to success for marketers.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Too many marketers mistakenly believe that they have no choice but to pump out mediocre marketing content. It doesn't matter how stodgey you think your industry is, it's possible to create creative, remarkable content that will engage people. Talking about content - you guys saw some of the opening slides.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28