funnel Adwords Automation DemandBase Microsite 
NuSpark Consulting
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.
Marketing Insider Group
JULY 1, 2020
Take Demandbase for example. How has your company’s last AdWords campaign made a positive difference for your customers? This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. Marketing automation.
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