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APRIL 13, 2012 The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts.
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