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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Provide solutions and start them on the sales funnel. Use data for automation -. Interactive content and visual storytelling.