Pre-Funnel:  Attracting audiences before they have determined need. Funnel Entrance:  Targeting audiences who are exploring solutions. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Funnel Conversion:  Convert that website/landing page visitor to submit their email address because they want your content or demos. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts.