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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Marketing automation. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts).

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take Demandbase for example. How has your company’s last AdWords campaign made a positive difference for your customers? They even have an innovative portal for marketing the company’s best asset, its employees. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. QuanticMind is back for day 2 of SMX East 2017, with more insights and best practices from industry experts. Automation: “Artificial Intelligence Ain’t Art” by Merry Morud.