Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

Social Media 109

Social Media ROI Media Marketing Analytics Tools 109

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. But one SEMRush subscription and an AdWords certification later, that content marketing shine seemed a bit duller. Apparently audiences aren’t really into that. The answer comes down to one word: development.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Adobe Experience Cloud Blog

JULY 25, 2018

Building an audience is perhaps the most important aspect of growing a company. The truth is that audience building will be a mystery until you pin it down by tracking and analyzing it. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. And yet, it’s also one of the most elusive.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 104

Social Media Paid Content Lead Ranking Lead Scoring 104

NuSpark Consulting

JANUARY 16, 2013

Social media monitoring. If you have multiple target audiences (industry and or job title), make a list of these personas. C-level audiences have bottom-line thinking. Keywords, landing pages, and offers need to address these audiences within specific paid search campaigns. Other third party keyword research tools.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Zoominfo

MARCH 26, 2018

B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience. But, having only a few personas isn’t going to cut it if you want a complete view of your audience. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. After all, “engaging” is one of the four components of social media management. I’m more of a snob.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. After all, “engaging” is one of the four components of social media management. I’m more of a snob.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems. What Is Brand Storytelling? What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

Webbiquity

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Social Media 100

Social Media Godaddy Media Adwords 100

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. It seems it has all to do with creating the right message for your audience.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

APRIL 19, 2011

Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms. the role of social media comes into play. If social media is more about branding and service, can you really measure ROI?

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Hashtags make it easier for people to find your content on social media and also shows consumers that you’re up to date on trends and current events.

Organization 45

Organization Marketing & Strategy Adwords Social Media 45

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Those audiences come back regularly for highly relevant information and entertainment. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Hashtags make it easier for people to find your content on social media and also shows consumers that you’re up to date on trends and current events.

Organization 40

Organization Marketing & Strategy Adwords Social Media 40

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 1. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Not quite ready to be so bold?

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media?

Social Media 40

Social Media Media Marketing & Strategy Buyer Personas 40

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Can you give a comparison overview with Google AdWords and Facebook? Question 24.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

NuSpark Consulting

FEBRUARY 24, 2013

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Be there when your prospects are looking; or lose a lead.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. There are many social networks you can advertise on, but here are four of the most common: Facebook. But volume is not everything in social ads. 1) How Do I Manage My Budget? With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Engagio

JULY 29, 2021

So instead of writing loads of guest posts a week, stick to writing original guest posts for a high-quality, trustworthy website whose audience you are familiar with. While following your audience onto Facebook is certainly a good idea, don’t make the mistake of jumping onto social media just because other marketers have.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. Use social listening Perhaps the most effective tactic is to look at where people are already talking – social media and other websites.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work! What will make you stand out?

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

Webbiquity

SEPTEMBER 5, 2017

AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Keywords Explorer 2.0

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. On the other hand, I have found value in AI tools that can take an already existing video, for example a one-hour webinar, and turn that into several video shorts suitable for social media.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

LeadSquared

SEPTEMBER 12, 2014

Social media has long broken its traditional role of brand awareness and engagement, and eased into the territory of lead generation and customer service. Just to put things in context, social media traffic can be great, providing great conversion opportunity. Create an audience persona. I have evidence.

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

Engagio

MAY 26, 2020

So instead of writing loads of guest posts a week, stick to writing original guest posts for a high-quality, trustworthy website whose audience you are familiar with. While following your audience onto Facebook is certainly a good idea, don’t make the mistake of jumping onto social media just because other marketers have.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 111

Only B2B

APRIL 1, 2020

Even though social media gets a ton of consideration, the most valuable digital channel is building your email marketing lists for nothing. You Should Comprehend Your Audience. The more you think about your audience, the better! You have to make sense of where your audience hangs out. Who are you targeting?

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

SmartBug Media

JANUARY 20, 2022

With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years. E-commerce revenue is acquired through three primary layers: paid acquisition, owned audiences, and existing customers.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98