KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. It’s important to understand where and how your keywords are being leveraged to best reach a target audience. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Unbounce

JUNE 1, 2021

They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. They did this again for global payment client World First, creating segments of nano and micro conversions to increase the relevance of ads sent to those specific audiences.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Marketing Insider Group

MARCH 10, 2021

To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Nothing but information between links would set them apart. There are various AdWords ads, but the most common appear within the SERPs. Featured snippets show concise information from a target page.

SERP 278

SERP Paid Search Agency Features Companies 278

KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). AdWords Sitelinks. Best of all, AdWords advertisers still have access to the performance of this type of keyword traffic. The Google+ Extension. Conclusion.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

NuSpark Consulting

FEBRUARY 26, 2023

By tracking which marketing channels are generating the most leads and conversions, businesses can determine which channels are most effective at reaching and converting their target audience. Another benefit of tracking lead and conversion attribution is that it provides insights into the customer journey.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Moz

NOVEMBER 22, 2018

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. So I'm going to talk about four things today that you can learn from AdWords, and really these are easy things to get into in AdWords. You can probably just get in there and look at it yourself, or talk to your AdWords person.

Adwords 55

Adwords SEO Paid Search Agency Click Rate 55

Adobe Experience Cloud Blog

APRIL 30, 2018

Where do you start when you’re building an audience for your campaigns? We need to move from batching and blasting to AI-driven, lookalike audiences. Introducing Marketo Audience AI. Plus, it learns as the customer continues to engage, getting more and more information about their preferences. Job titles? Industries?

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Custom intent audiences. Start date.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

Content Standard

JULY 17, 2015

But just as the Bing Rewards program seemed initially far-fetched and somewhat desperate to pick up new users, the underdog advertising platform has released audience insights with the new website that are, to say the least, surprising. This past March, Bing reported an audience size of 168 million unique searchers, with about 6.2

Paid Search Agency 40

Paid Search Agency Ads Cost Per Click Adwords 40

KEO Marketing

MARCH 9, 2017

Negative keywords, meaning keywords that will not display your ads, are equally important because they prevent advertisers from wasting ad spend on keywords that are not relevant to their business or their audience. Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts.

Adwords 48

Adwords Keywords Google Paid Search Agency 48

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy. Time to Get Searching.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

Branding 123

Branding Brand Identity Tips ROAS 123

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

KoMarketing Associates

MAY 3, 2018

Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Follow along! Traffic >> Channels.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. It makes sense for even the smallest businesses to have more than one campaign to target audiences. Creating separate campaigns also makes it easier to optimize for different audiences you want to target. Improve keyword targeting.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Those audiences come back regularly for highly relevant information and entertainment. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Matchcraft

JANUARY 24, 2020

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Device Targeting – Target audiences based on which device they are using while surfing the internet.

Allocation 64

Allocation Advertising Agencies Paid Search Agency High Quality Lead 64

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 120

Zoominfo

MARCH 26, 2018

B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience. You’re likely already using buyer personas to inform and improve your marketing efforts. But, having only a few personas isn’t going to cut it if you want a complete view of your audience. Check it out!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems. What Is Brand Storytelling? What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

LeadSquared

MARCH 12, 2013

Paid Search (PPC Marketing through Google Adwords Campaign). Here we shall discuss about the basic steps required to start a PPC (Pay-per-Click) Ad Campaign on Google using Adwords. So let’s look at how Google Adwords Works? There are five basic steps to begin with Google Adwords campaign. Organic Search Results.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Here are four examples of how this can work: Demographic scoring to qualify leads.

Adwords 48

Adwords Marketo Optimization Conversion 48

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 4.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

The Lead Agency

FEBRUARY 15, 2023

Google’s suggested searches can also help inform your negative keyword strategy by showing common search terms and phrases related to your business. By adding these as negative keywords, you can prevent your ad from showing up for unqualified clicks and ensure it is reaching the right audience.

Keywords 62

Keywords Paid Search Agency Ads Google 62

The Marketing Blender

FEBRUARY 27, 2024

Unleashing Digital Strategies in B2B Manufacturing Marketing A solid B2B manufacturing marketing strategy leverages the power of digital channels to penetrate markets and engage audiences more effectively. By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Anyword

OCTOBER 4, 2021

Guest blogs can help you in 3 ways: Your agency can gain visibility within a new audience. Many of these events are constantly looking for speakers and offer some exciting audiences. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. Ask for referrals. LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. Your AdWords campaigns may not immediately deliver optimal results. Landing Pages.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. Your AdWords campaigns may not immediately deliver optimal results. Landing Pages.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

SmartBug Media

MAY 8, 2020

Google Smart Campaigns are not new to Google advertising.They are relatively new to the Google Ads platform (formerly Google Adwords). They are built on Google Adwords Express technology and replace the Google Adwords Express platform. Once you hit continue, you arrive at the business and audience section.

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

Anyword

OCTOBER 28, 2021

Google AdWords Ad Copy Character Limits. Time to break out those Google AdWords ad copy templates so that you don’t get one of those terrible rejections! These are additional areas of text that can extend the size of an ad and focus the attention of the audience on a particular aspect of what you are selling. Format and Style.

Copywriting 98

Copywriting Paid Search Agency Ads Google 98

Hubspot

JANUARY 22, 2016

Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. By the time we’re done, you’ll be an expert!

Adwords 28

Adwords Campaigns Google Ad Building 28

Hubspot

NOVEMBER 23, 2016

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Put your most vital information here and make sure to include the main keyword you are targeting in the associated ad group. The secondary headline is best for supporting information.

Adwords 28

Adwords Paid Search Agency Ads Practices 28

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. Your AdWords campaigns may not immediately deliver optimal results. Landing Pages.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60