KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). AdWords Sitelinks. This can be exceptionally powerful in the B2B space where a great piece of content can be the first. Image / Product Ads. Conclusion.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

NuSpark Consulting

FEBRUARY 26, 2023

By tracking which marketing channels are generating the most leads and conversions, businesses can determine which channels are most effective at reaching and converting their target audience. Furthermore, tracking lead and conversion attribution allows businesses to measure the return on investment (ROI) of their marketing efforts.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Moz

NOVEMBER 22, 2018

Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. So I'm going to talk about four things today that you can learn from AdWords, and really these are easy things to get into in AdWords. You can probably just get in there and look at it yourself, or talk to your AdWords person.

Adwords 55

Adwords SEO Paid Search Agency Click Rate 55

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Marketing Insider Group

NOVEMBER 28, 2022

At the end of last year, as a growing RevBoss was building out their marketing department, they knew they needed to add consistent content as a key piece of their digital marketing strategy. The Problem: A Need for More Consistent Content. It’s hard to create content,” Evan shared. “It’s The results one year later?

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Adobe Experience Cloud Blog

APRIL 30, 2018

Where do you start when you’re building an audience for your campaigns? We need to move from batching and blasting to AI-driven, lookalike audiences. Introducing Marketo Audience AI. Six months ago, we debuted Marketo Content AI , which applies machine learning to the content delivery process. Job titles?

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. C-level audiences have bottom-line thinking.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

QuanticMind

JANUARY 4, 2018

Gear up for the new year with new AdWords experience features to run more-successful promotions, target and segment prospective customers and enhance your PPC testing. Google started rolling out the new AdWords experience back in 2016, and now it’s the main interface for most PPC marketers. Custom intent audiences.

Adwords 40

Adwords Cost per Acquisition Features CPA 40

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

SugarCRM

MARCH 7, 2016

However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136

SEO Optimization Adwords Keywords 136

Martech

SEPTEMBER 11, 2023

I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. What is genAI exactly?

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO. Simply put.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. I am still reviewing this, but looks like a great way to promote custom apps for audiences to download. .

Adwords 100

Adwords Features Google Lead Scoring 100

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. And for B2B audiences who need the full story, the longer format of documentaries gives you room to do that and more. This format can also help you generate brand awareness, educate your audiences, and build trust and credibility.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. While landing page content isn’t an element of their ad copy, it does have a huge impact on bounce rate. It makes sense for even the smallest businesses to have more than one campaign to target audiences. Improve keyword targeting.

Adwords 40

Adwords PPC Cost per Acquisition Google 40

KoMarketing Associates

MAY 3, 2018

Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users. Pro Tip: Enable this feature to consolidate Google AdWords performance data to a centralized reporting platform. Site Content >> All Pages. Site Content >> Landing Pages.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. Those audiences come back regularly for highly relevant information and entertainment.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Know Your Audience.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Exo B2B

OCTOBER 5, 2017

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever.

Adwords 40

Adwords Optimization CTR Marketing Management 40

Matchcraft

JANUARY 24, 2020

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Device Targeting – Target audiences based on which device they are using while surfing the internet.

Allocation 64

Allocation Advertising Agencies Paid Search Agency High Quality Lead 64

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems. What Is Brand Storytelling? What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

LeadSquared

APRIL 24, 2013

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns. How does Google Adwords Remarketing work?

Adwords 52

Adwords Google Ads Marketing Budget 52

Matchcraft

FEBRUARY 14, 2020

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses.

Intent 52

Intent CPA Cost per Acquisition Display 52

Brightedge

MAY 8, 2020

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. Creating evergreen content vs an evergreen topic.

Traffic 69

Traffic Case Studies Case Study Content 69

Anyword

OCTOBER 4, 2021

It’s all about understanding their trouble areas and generating content that resonates with their specific requirements. Guest blogs can help you in 3 ways: Your agency can gain visibility within a new audience. Many of these events are constantly looking for speakers and offer some exciting audiences. Google AdWords.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Create evergreen content. Evergreen content is content that will never grow out of date. Use hashtags. Use local SEO.

Organization 45

Organization Marketing & Strategy Adwords Social Media 45

Zoominfo

MARCH 26, 2018

B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience. But, having only a few personas isn’t going to cut it if you want a complete view of your audience. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

NuSpark Consulting

FEBRUARY 24, 2013

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. They wish to use content to generate awareness toward audiences not in the purchase mode yet. However audiences find your website, they need to be convinced of your solutions. Content Strategy. Websites and landing pages.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

LeadSquared

MAY 24, 2013

Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions. Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Great work! What will make you stand out?

Adwords 52

Adwords Paid Content Paid Search Agency Cost Per Click 52

LeadSquared

APRIL 5, 2013

What is Google Adwords Quality Score? Google Adwords Quality Score measures the quality and relevance of your ad campaigns , keywords and landing pages from a visitor’s perspective. How does Adwords Quality Score works? Adwords Quality Score for each keyword is calculated looking at variety of factors.

Adwords 52

Adwords Cost Per Click Ads Google 52

Content Standard

NOVEMBER 7, 2014

Google’s latest update presents a solid opportunity for marketers to both beef up their content marketing strategy and improve their Google AdWords strategy. Google launched Affinity Segments for AdWords and YouTube last year, allowing advertisers to retarget audiences based on 80 predefined options.

Adwords 40

Adwords Marketing Strategy Marketing & Strategy Google 40

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Create evergreen content. Evergreen content is content that will never grow out of date. Use hashtags. Use local SEO.

Organization 40

Organization Marketing & Strategy Adwords Social Media 40