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16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. General Learning Resources. found the resource guide at the end to be a great overview. Creative Learning Resources. Resources focused specifically on becoming more creative on your job. .

The Top 10 Best Resources to Learn About SEO

Vertical Response

Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines. To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. Wordtracker.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. Google Analytics Release Notes. Mobile Friendly Testing Tool.

58+ Resources to Master SEO Copywriting

Writtent

What is the point of writing an amazing and compelling article if people can’t find it on the web? In this article, special attention is paid to the on-site SEO basics. You’ll find this is a very interesting introduction to some secret resources for keywords. Change it by reading this fantastic introductory article. You’ll learn loads from these 33 resources.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. those resources in which they're featured.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Wouldn't it be great if all of those helpful resources were just a mouse click away? In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. 22 Websites Every Blogger Should Bookmark.

Your corporate website needs to become a trap

Biznology

During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year.

Google demands your papers with the Hummingbird algorithm update

Biznology

Well, join AdWords , even if you don’t plan to advertise. Then, join AdSense , even if you don’t plan to host ads on your website. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Here are some related articles for you to check out. Why is Google being such a dick? The third! And,

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What Your Business Needs To Know About Google+

It's All About Revenue

Below we offer some thoughts, recommendations and resources to help answer that question. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. I’ve been playing around on Google+ for the past two weeks and I see a lot of positive comments on this feature. That’s a modest assessment. Make no mistake. How Is It Different?

Google 116

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. those resources in which they're featured.

SEO Basics + a Checklist for Content Marketers

Marketing Action

If you aren’t investing in creating valuable content, and acquiring the resources to do it often and consistently, these SEO best practices can still help you… but not as much as they could if you were truly investing in delivering value. Next, review Google AdWords for keyword volume. Meta title – ideally the meta title is a version of the title of your blog post or article.

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Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

In the graphic above, you’ll see a blue box around Arsh S and Jenna Levy — I did that by adding a plus symbol (+) before each name while I am writing the article. G+ then populates a pull-down, offering pre-populated names of people I am connected to. Image by entertailion via Flickr. These tips ares simple, but some are easy to overlook. Here’s my Google+ public profile.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. What exactly is “Web 3.0?&# Web 3.0

B2B 2

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. those resources in which they're featured.

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. ” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks.

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5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

And now that we’ve swung into the age of instant articles, it’s even more important. They’re also substantially cheaper than Google AdWords. There are several ways to mix up what you share: Curate great content from industry resources. It’ll give people a way to get back to your website even when they’re on the third-party page. It’s really only for B2C people, right?

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

also have listed my favorite free image resources to make sure your written content is supplemented with the right visual appeal that today’s audiences are looking for. If you are looking to do a content audit of a larger website, you can download this is small desktop application to “spider” your websites’ links, images and more from an SEO perspective.

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The 50 Best Startup Tools For 2016

B2B Marketing Insider

In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. So how do you know which ones to choose?

Content Marketing: Goals, Issues, Strategies

NuSpark

This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Then came the website and the growth of email along with the World Wide Web. . Lead Nurturing: emails, more helpful articles and webinars! .

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. and is an excellent resource if your competitors are international.” Compete enables you to find out what keywords are sending users both to your website and to your competitors. Google Review Count: 400,000. 10) SpyOnWeb.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently.  . What is a search engine optimization tactician. We are Detectives!

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

When I first assess a client’s strategy, I first have to really understand what the client does, what the goal of the website is, and what the conversion goals are. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  It’s time to get real with this task, but not over-think it.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer. Not everyone wants to read a long article. This year I've been talking a lot about Nurturing.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. The quality is determined by the interaction of the visitor to your website. But change is.”

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. ” Running AdWords ads and examining keyword performance is another option. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. They shifted from traditional white papers to blog articles, supported by extensive measurements. million. million. million. million.

Where Keywords Fit Into the Future of SEO

Hubspot

And, if you need more help getting your marketing strategy on track, check out our newly updated resource: The Essential Step-by-Step Guide to Internet Marketing.). In-Depth Articles. In August of 2013, Google unveiled a new search result type: the in-depth article. Download our updated resource, The Essential Step-by-Step Guide to Internet Marketing. So, what should be?

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Writing “Whether you’re a LinkedIn newbie or just need to become more effective on the site, these tips offer great ideas for LinkedIn networking,” the authors provide more than two dozen tips and resources for more effectively using LinkedIn. ” 9 Ways to Add LinkedIn to Your Company Website by Mashable. How can companies best use LinkedIn as a marketing platform?

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. If Google’s search results become heavily dependent on social signals from Google+, then there’s going to be heavy pressure on the net’s websites to embed the Google+ button. What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Image credit: SEOmoz.

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. This article focuses on the writing component. Newsletter problems?

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Analytics – Website Data Metric Tab. Event mechanisms such online chat and click to call metrics are ideal website actions for this type of performance tracking. Coaxial Cable)”.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Evernote – I use Evernote to quickly jot down and keep track of any content ideas I have. I can add it through the Evernote website, and it syncs to Evernote on my phone and tablet. The keywords people are using to get to your website, for example, tell you what topics people are interested in and searching for. Visit Authors Website | All Articles From This Author.

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How Ad Blocking Works: Everything You Need to Know

Hubspot

There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. Users are inadvertently putting their favorite websites out of business,” said Sean Blanchfield , a long-time online gaming engineer who worked on Call of Duty and Guitar Hero. The result?

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. He went on to provide a few examples where websites ranked for terms that weren’t actually optimized on the page for that specific term. Have you read the recent SearchMetrics ranking factors survey? Page B.

8 Ways to Improve Your Online Content Marketing

Synecore

Detailed buyer personas help guide content development, allowing you to provide the right messaging and resources to your target audience and enabling you to attract the most valuable visitors, leads, and customers to your business. This information can range from content topics and resource links to publishing dates and writer assignments. Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again. Good question. Let’s dig in.