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16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. General Learning Resources. found the resource guide at the end to be a great overview. Creative Learning Resources. Resources focused specifically on becoming more creative on your job. .

The Top 10 Best Resources to Learn About SEO

Vertical Response

Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines. To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. Wordtracker.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. Google Analytics Release Notes. Mobile Friendly Testing Tool.

58+ Resources to Master SEO Copywriting


What is the point of writing an amazing and compelling article if people can’t find it on the web? In this article, special attention is paid to the on-site SEO basics. You’ll find this is a very interesting introduction to some secret resources for keywords. Change it by reading this fantastic introductory article. You’ll learn loads from these 33 resources.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. those resources in which they're featured.

The Ultimate List of Websites Every Blogger Should Bookmark


All bloggers have a number of websites that they visit every single day. Wouldn't it be great if all of those helpful resources were just a mouse click away? In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. 22 Websites Every Blogger Should Bookmark.

Your keywords suck and are outdated


You probably built your website years ago by now. Related articles. How to Use Google Adwords to Select Keywords ( Internet Marketing Paid Search Public Relations Search Marketing Social Media Marketing AdWords Facebook Google Google AdWords Online Reputation Management orm Search engine optimization twitter Web search engine Website

Your corporate website needs to become a trap


During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader. So, put them in now, as acquired on your Google AdWords account, and then try some experiments over the course of the year.

Google demands your papers with the Hummingbird algorithm update


Well, join AdWords , even if you don’t plan to advertise. Then, join AdSense , even if you don’t plan to host ads on your website. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Here are some related articles for you to check out. Why is Google being such a dick? The third! And,

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. those resources in which they're featured.

10 Effective Website Copywriting Tips for Marketing Your Technology Firm

Hinge Marketing

Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. Here are ten website copywriting tips to keep in mind as you craft or revamp the language on your website: Write well. This applies doubly for website copywriting. The most effective website copy is less formal, even conversational. Optimize images.

What Your Business Needs To Know About Google+

It's All About Revenue

Below we offer some thoughts, recommendations and resources to help answer that question. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. I’ve been playing around on Google+ for the past two weeks and I see a lot of positive comments on this feature. That’s a modest assessment. Make no mistake. How Is It Different?

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3 Ways Google Can Have More Credible Search Rankings


reporter found that the top organic search result for the query “Did the Holocaust happen” was not an authoritative website providing historical details, but the neo-Nazi site Stormfront instead. After The Guardian’s article led to bad press, the company eventually made the changes, but they have not completely stuck, sparking debate over the finality of the fix.

SEO Basics + a Checklist for Content Marketers

Marketing Action

If you aren’t investing in creating valuable content, and acquiring the resources to do it often and consistently, these SEO best practices can still help you… but not as much as they could if you were truly investing in delivering value. Next, review Google AdWords for keyword volume. Meta title – ideally the meta title is a version of the title of your blog post or article.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. Focus marketing and sales resources within chosen vertical. Marketing Resources I believe B2B marketers have finally realized that merely throwing content into the ether is. how we invest our resources. those resources in which they're featured.

Best Random but Interesting Posts, Articles and Resources of 2009


Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. What exactly is “Web 3.0?&# Web 3.0

Maximize your SEO benefit on Google+ in 8 simple steps


In the graphic above, you’ll see a blue box around Arsh S and Jenna Levy — I did that by adding a plus symbol (+) before each name while I am writing the article. G+ then populates a pull-down, offering pre-populated names of people I am connected to. Image by entertailion via Flickr. These tips ares simple, but some are easy to overlook. Here’s my Google+ public profile.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The challenge is that doing so takes time, resources, and carries risks. Definitely a good resource for anyone thinking of switching over. found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.

How To Turn Video Marketing Into a Successful SEO Strategy


The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. ” By reviewing  Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

also have listed my favorite free image resources to make sure your written content is supplemented with the right visual appeal that today’s audiences are looking for. If you are looking to do a content audit of a larger website, you can download this is small desktop application to “spider” your websites’ links, images and more from an SEO perspective.

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The 50 Best Startup Tools For 2016

B2B Marketing Insider

In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. So how do you know which ones to choose?

Content Marketing: Goals, Issues, Strategies


This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Then came the website and the growth of email along with the World Wide Web. . Lead Nurturing: emails, more helpful articles and webinars! .

The 12 Best Competitive Intelligence and Benchmarking Tools


increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. and is an excellent resource if your competitors are international.” Compete enables you to find out what keywords are sending users both to your website and to your competitors. Google Review Count: 400,000. 10) SpyOnWeb.

The Many Roles of an SEO Professional; What an SEO Tactician Does


We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently.  . What is a search engine optimization tactician. We are Detectives!

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Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


When I first assess a client’s strategy, I first have to really understand what the client does, what the goal of the website is, and what the conversion goals are. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  It’s time to get real with this task, but not over-think it.

5 Ways B2B Marketers Can Learn to Love Facebook


And now that we’ve swung into the age of instant articles, it’s even more important. They’re also substantially cheaper than Google AdWords. There are several ways to mix up what you share: Curate great content from industry resources. It’ll give people a way to get back to your website even when they’re on the third-party page. It’s really only for B2C people, right?

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer. Not everyone wants to read a long article. This year I've been talking a lot about Nurturing.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. ” Running AdWords ads and examining keyword performance is another option. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. email marketing.

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48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. The quality is determined by the interaction of the visitor to your website. But change is.”

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. They shifted from traditional white papers to blog articles, supported by extensive measurements. million. million. million. million.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. This article focuses on the writing component. Newsletter problems?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. If Google’s search results become heavily dependent on social signals from Google+, then there’s going to be heavy pressure on the net’s websites to embed the Google+ button. What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Image credit: SEOmoz.

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26 Outstanding LinkedIn Tips and Tactics


Writing “Whether you’re a LinkedIn newbie or just need to become more effective on the site, these tips offer great ideas for LinkedIn networking,” the authors provide more than two dozen tips and resources for more effectively using LinkedIn. ” 9 Ways to Add LinkedIn to Your Company Website by Mashable. How can companies best use LinkedIn as a marketing platform?

Where Keywords Fit Into the Future of SEO


And, if you need more help getting your marketing strategy on track, check out our newly updated resource: The Essential Step-by-Step Guide to Internet Marketing.). In-Depth Articles. In August of 2013, Google unveiled a new search result type: the in-depth article. Download our updated resource, The Essential Step-by-Step Guide to Internet Marketing. So, what should be?

A Brief History of Online Advertising


The publication devised a plan to set aside portions of its website to sell space to advertisers, similar to how ad space is sold in a print magazine. The banner ad concept blew up as a way for websites to keep their content ungated and free for users, and it wasn't long before other companies -- such as Time Inc. Check out a condensed history of online advertising below.

6 Easy Ways to Predict Content Marketing Trends

Content Standard

In an article for Huffington Post , Geoffrey Colon, Sr. For example, search engines: once, they were awkward, confusing websites driven by rigid algorithms that required you to speak their language; today, algorithms are fluid and are rapidly learning to speak human. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. People Watch.

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide


According to BuzzSumo, articles with an image once every 75-100 words got double the number of social shares as articles with fewer images. Furthermore, research shows that website visitors pay attention to information-carrying images more than images that are simply page decoration. For a point of reference, you’re almost 300 words into this article.). Why Infographics?

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. Note the terms used in industry articles and blog posts. Because it will be an ongoing, living, breathing integrated segment of your overall marketing plan, it’s important to prepare the resources required for success. Here he explains the second step: research and prepare.