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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. How to Create Content People Actually Search For.

Adwords 152
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. How to Create Content People Actually Search For.

Adwords 120
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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. Page Speed Insights Tool.

Resources 120
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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide.

SEO 136