KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 20, 2018

Our team is constantly collaborating and sharing resources they find valuable and even critical to client programs and digital marketing in general. It is a smart article and it’s certainly worth a read. This is my favorite article of the year.It It was about language and Google’s understanding of language.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Valasys

FEBRUARY 17, 2023

Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising. However, AdWords vs AdSense – the differences between the two tools – can be quite confusing. We’ll even give you some tips on how to use AdWords and AdSense together to maximize your results.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss designs solutions built on best practices but unique to the needs of every client they serve: “Everything we do is bespoke for each client,” says Evan Leek, RevBoss’s VP of Marketing. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

QuanticMind

NOVEMBER 7, 2017

Google has been speaking extensively about AdWords attribution all year. But which AdWords attribution model is right for your business…and is choosing the right model the most important piece of the puzzle? AdWords attribution may not necessarily be a big part of your day-to-day duties as a paid search professional.

Adwords 40

Adwords Top of Funnel Funnel Advertising Touchpoints 40

LeadSquared

MARCH 30, 2017

The monthly search for the term “Google AdWords” is 1.5 More and more businesses are spending their advertising money on Google Adwords. That’s what Google AdWords does – i t places you on top of the search results, above your competition, when you do it right! Dhivya B , Marketer at LeadSquared.

Adwords 52

Adwords PPC ROI Google 52

NuSpark Consulting

JANUARY 16, 2013

Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. For the below, let’s use my firm, NuSpark Marketing, as an example, and one of my services, pay-per-click strategy, as search queries. Modified broad match keyword in Adwords: +How +To +Pay +per +click. .

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

NuSpark Consulting

APRIL 27, 2014

In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. Hard Numbers-. Converted Clicks.

Adwords 100

Adwords Landing Pages Conversion Google 100

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. 1) Adwords works faster than SEO. Simply put.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

QuanticMind

MARCH 19, 2019

Over the course of the last few years, marketing automation has become so sophisticated that it’s essential for success in today’s digital landscape. The key to success in Adwords automation today is less about what you should automate, but how. Google AdWords Automation Features. AdWords Automated Bidding.

Adwords 40

Adwords SEM Marketing Management Automation 40

Navigate the Channel

OCTOBER 25, 2023

For the sake of this article, let’s first describe major factors that go into Cost-Per-Click and then we’ll provide a few tips on how to improve it. It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Quality Score allows for the most manipulation in your AdWords account.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

KoMarketing Associates

MAY 31, 2018

B2B marketers who have been early adopters of this platform are benefiting from a low cost-per-click and cost-per-lead as well as a high conversion rate. Are you also running an AdWords program? One common error that will disapprove your ads is unnecessary capitalization, as JD Prater described in this article. Topic Targeting.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

LeadSquared

OCTOBER 26, 2017

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Only by identifying key PPC metrics, monitoring them regularly, and tweaking ads accordingly would allow you to get anywhere close to your objectives with AdWords. Or just maybe, you have already been running ads for a while now.

Adwords 52

Adwords PPC Lead Scoring Lead Ranking 52

BenchmarkONE

MAY 19, 2021

When you run a small business, there’s a solid chance that digital marketing wasn’t initially one of your skill sets. PPC and online advertisements are a part of any well-rounded and high-performing marketing strategy. You could probably use a deep dive on digital marketing, but who has time for tons of courses? Good luck! .

PPC 53

PPC Paid Search Agency Ads Advertising Agencies 53

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? But if your business gets less than a dollar back for every dollar invested in marketing? What is good ROI for marketing?

ROI 138

ROI Marketing Attribution Campaigns Marketing Analytics Tools 138

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Guest post by Brian Bennett. ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Exo B2B

OCTOBER 5, 2017

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever.

Adwords 40

Adwords Optimization CTR Marketing Management 40

InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too. Call-out extensions.

CTR 52

CTR Adwords Google Click Rate 52

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. Its popularity is due to his knowledge and the easy-to-follow articles and tutorials. LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 95

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 95

Directive Agency

JUNE 22, 2017

Whether you’re working at a B2B PPC Agency or are running the paid ads for your in-house marketing team, you’ve probably heard of AdWords Certification. To be honest, when I first started working in the space, I assumed “AdWords Certified” meant “yeah, I know my way around Google AdWords.”

Adwords 40

Adwords Advertising Agencies Paid Search Agency PPC 40

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. We love seeing content marketing in action !). Liraz Postan, SEO Manager.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

LeadSquared

JULY 28, 2015

The All New ‘Undo’ Button in Google Adwords Change History Reports. Now with the new ‘Undo’ button in Google Adwords change history reports getting back your previous settings is much easier. This picture is taken from an article of Search Engine Watch. Yes, you heard it right!

Adwords 52

Adwords Google Advertisements Advertising 52

LeadSquared

APRIL 12, 2016

Like many others, I was quite excited about Facebook Instant Articles and how they have been opened up for all websites and publishers, but it is only recently that I realized the real purpose they serve. What are Instant Articles? Here’s an article by Hindustan Times as seen on the Facebook Mobile App.

Facebook 52

Facebook Adwords Mobile Advertising Ads 52

LeadSquared

MAY 16, 2016

Bob is also the only marketer in a small, fast-growing education company. Google Adwords might be a beast, but it IS a beast waiting to be conquered. But, how do you tame a beast the size of Adwords? Like many marketers, he was judging the campaigns by the number of leads generated, not their quality! This is Bob.

Adwords 52

Adwords Google Paid Search Agency Allocation 52

PureB2B

OCTOBER 20, 2021

Developing a content marketing plan is not as simple as it may seem. You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Yes, knowing that you should be into content marketing is the first step. Here are several of some important stuff that you should know as a marketer.

Content Marketing 140

Content Marketing Tips Planning Work Management 140

Brandpoint

JUNE 25, 2018

While marketers spend most of their workday on a desktop computer, many of the people they’re marketing to are consuming those messages on different devices. What is mobile marketing? There are many channels to consider in your mobile marketing strategy. Social Media: Instant Articles. User experience.

Mobile Marketing 115

Mobile Marketing Marketing & Strategy Marketing Strategy Planning 115

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He authored Advanced Google AdWords , which is now in its third edition.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. A B2B PPC Optimization Checklist.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93