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Can you do top-of-funnel marketing automation without CRM?

Biznology

– No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone. During our research, we identified one vendor – LeadsBridge – that is attempting to close this air gap by offering integration services to proprietary CRMs with an API.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate (..)

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Connections for standard sources such as Salesforce.com are very simple since they’re prebuilt: users just enter their log-in credentials and the system does the rest.