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Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use the Convert API. What Is an API?

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

It supplements the social inputs with information from third party data sources, location history, and a clients’ own email, Web site, customer service, mobile apps, surveys, point of sale, and other systems. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

. – No conversion signal to Google Analytics or AdWords. Worse, information gets stuck in an air gap when a lead becomes a customer. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record. – No support for call tracking.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. This training is super easy and informative. Some highlights are bringing DocuSign API search ads I inherited from 1.77% CTR to almost 8% CTR with that campaign being responsible for 30% of API adoption for testing.

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Using Google Analytics 4 integrations for insights and media activations

Martech

If you do not have a project yet, go to the Google APIs Resources page to create a new one. There are a lot of technical options in the menu, but the only area you need to go to for this is “Library” under “APIs & Services,” where you can search for BigQuery and enable it. The last step is turning on a setting to use BigQuery.

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Google changing AdWords to Google Ads is essentially a rebranding exercise. For example, AdWords appears to suggest just search ads.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

There is no focus on real-time reports or APIs in Google Analytics 4, so users will have to build that functionality themselves atop BigQuery and PubSub in Google Cloud. . Here’s more information on tagging your site for Google Analytics 4 with GTM. Real-time data is unavailable. Mobile tracking is supported. Losing historical data.