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Can you do top-of-funnel marketing automation without CRM?

Biznology

Just not for companies with a closed, proprietary CRM. – No conversion signal to Google Analytics or AdWords. What we’ve learned (and still are learning) could be useful to other companies with similar challenges. According to Salesforce.com , 92% of customer interactions happen on the phone. The Disconnect.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. CEO Rasmus Madsen told me the company plans eventually to charge higher fees for applications linked to higher priced source systems. date range) and metrics (e.g.