LeadSloth

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Measure Your ROI on Social Media Leads

LeadSloth

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. These are the trends that are mentioned most often: Improved ROI & Reporting.