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Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

Spending more time on SEO than adding value to Google?


Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. found this free and useful social media analytics tool to measure some social media KPIs like conversation rate, amplification rate, and applause rate. Unbounce provides ample landing page templates that can be customized for lead generation. Analytics. look it up. 

Best AdWords Tips and Tactics of 2009, Part 2


Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.

Best AdWords Tips and Tactics of 2009, Part 1


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Rich Media and Video templates in display ad builder by Inside AdWords. Find Out! Digg this!

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


flair for your product or service is a plus, but it shouldn't necessarily be a deal breaker. Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

26 Outstanding LinkedIn Tips and Tactics


There are a bunch of templates to choose from too.” ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. LinkedIn gives you three free banner ads at the top of the products and services page. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? ” Looking for a new job?

New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week


Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. We have a line-up of great companies releasing new analytics tools, calculators, and services to make our lives even easier. With this in mind, Pocket has brought analytics and branding options to its service.

What Is Digital Marketing?


One of the most common types of PPC is Google AdWords. type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. Your website. Blog posts.

The Ultimate 2015 SEO Redesign Checklist


For more detail around each point, please see below: Install Google Analytics : Google Analytics is ranked as the most-used analytics tools, according to, with 49.9% of the top 10 million websites online using the tool today. Here’s a guide from Google that will make this process super easy: hl=en.

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7 Advanced Email Tools to Pump up the Volume on Your Marketing

Vertical Response

They also offer analytics, testing, and provide a variety other cool features. Colourlovers is a free service. Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. Embed it on your website, or use a hosted version with various templates. Litmus Scope can help you out. List size.

The Ultimate Dictionary of Marketing Terms You Should Know


Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? Check out this free, pre-designed editorial calendar template.). 80) Service Level Agreement (SLA). heck, even marketing acronyms.

3 Steps to Choosing the Right Marketing Automation Solution for Your Agency

Marketing Action

Ready-made templates you can use right out of the box. Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Campaign tracking, analytics, and reporting that aligns with what is important to you and your clients. The ability to leverage creative assets and templates across accounts. Better? What new capabilities do you want?

Your website sucks


Are you using a service like SquareSpace , TypePad , or Even if your site is super-awesome, on the fastest service imaginable, if nothing ever changes, even if it’s not a static HTML website but a whiz-bang modern site, then Google will start to ignore you, to dismiss you as being archival content rather than being live. It wasn’t essential services. That sucks.

7 Expert Email Marketing Tips You're Probably Missing Out On


They’re lists you upload to your email service provider that remain unchanged unless you manually add to them. To design your email templates for mobile devices, first put yourself in the shoes of a mobile user. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. newsletter, twitter, adwords, etc.).

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Since, and John Haydon notes here, “Most likely, your current presence is much bigger outside of Facebook – especially if your Page is new,&# you may want to take advantage of some of the ideas here to promote your Facebook presence elsewhere, such as adding your Facebook page link to your email template, answering webinar follow-up questions on your Facebook wall, and placing a LikeBox on your website. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. Facebook Advertising.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Slideshare link: The Selection Process As the Director of Marketing, I had been pressing the company to replace our internal, archaic email system with something that was web-based (an “ESP”, or Email Service Provider, as the industry calls it) and that would reduce the time it took us to prepare, send, and evaluate email campaigns. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. Slides can be seen below.

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns. Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important.

Best of 2008: Social Media Optimization, Part 6


As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free).

62 Experts Share Their #1 Actionable SEO Technique


You can find people to transcribe your audio on Fiverr (make sure they are native speakers of the language your audio is in) or a service like Then use a service like to embed the audio and post the full transcript below. To identify this subset of content, go to Google Search Console and open the Search Analytics report. Write Quality Content.