Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. found this free and useful social media analytics tool to measure some social media KPIs like conversation rate, amplification rate, and applause rate. Unbounce provides ample landing page templates that can be customized for lead generation. Analytics. look it up.
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.
The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
MAY 5, 2015
However, the welcome email should do far more than alert your prospect that he’s now subscribed to some type of service. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer. This year I've been talking a lot about Nurturing. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS. The impact?
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
flair for your product or service is a plus, but it shouldn't necessarily be a deal breaker. Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
There are a bunch of templates to choose from too.” ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. LinkedIn gives you three free banner ads at the top of the products and services page. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? ” Looking for a new job?
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
MARCH 31, 2013
Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. We have a line-up of great companies releasing new analytics tools, calculators, and services to make our lives even easier. With this in mind, Pocket has brought analytics and branding options to its service.
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
For more detail around each point, please see below: Install Google Analytics : Google Analytics is ranked as the most-used analytics tools, according to w3techs.com, with 49.9% of the top 10 million websites online using the tool today. Here’s a guide from Google that will make this process super easy: https://support.google.com/analytics/answer/1032415. hl=en.
3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
AUGUST 21, 2014
Ready-made templates you can use right out of the box. Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Campaign tracking, analytics, and reporting that aligns with what is important to you and your clients. The ability to leverage creative assets and templates across accounts. Better? What new capabilities do you want?
7 Advanced Email Tools to Pump up the Volume on Your Marketing
MARCH 3, 2015
They also offer analytics, testing, and provide a variety other cool features. Colourlovers is a free service. Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. Embed it on your website, or use a hosted version with various templates. Litmus Scope can help you out. List size.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? Check out this free, pre-designed editorial calendar template.). 80) Service Level Agreement (SLA). heck, even marketing acronyms.
Your website sucks
DECEMBER 17, 2013
Are you using a service like SquareSpace , TypePad , or WordPress.com? Even if your site is super-awesome, on the fastest service imaginable, if nothing ever changes, even if it’s not a static HTML website but a whiz-bang modern site, then Google will start to ignore you, to dismiss you as being archival content rather than being live. It wasn’t essential services. That sucks.
7 Expert Email Marketing Tips You're Probably Missing Out On
JUNE 7, 2012
They’re lists you upload to your email service provider that remain unchanged unless you manually add to them. To design your email templates for mobile devices, first put yourself in the shoes of a mobile user. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. newsletter, twitter, adwords, etc.).
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Since, and John Haydon notes here, “Most likely, your current presence is much bigger outside of Facebook – especially if your Page is new, you may want to take advantage of some of the ideas here to promote your Facebook presence elsewhere, such as adding your Facebook page link to your email template, answering webinar follow-up questions on your Facebook wall, and placing a LikeBox on your website. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. Facebook Advertising.
Choosing an Email Marketing Software « The Effective Marketer
The Effective Marketer
JANUARY 11, 2010
Slideshare link: www.slideshare.net/dkuperman/managing-the-email-marketing-vendor-selection-process The Selection Process As the Director of Marketing, I had been pressing the company to replace our internal, archaic email system with something that was web-based (an “ESP”, or Email Service Provider, as the industry calls it) and that would reduce the time it took us to prepare, send, and evaluate email campaigns. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. Slides can be seen below.
SalesFusion Combines Online and Offline Marketing with CRM
Customer Experience Matrix
OCTOBER 22, 2009
Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns. Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important.
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free).