Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

JANUARY 25, 2016

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. Finally, buyers value images, videos, and customer reviews from brands most highly on social media.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

MAY 20, 2010

Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JULY 24, 2012

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Not understanding the analytics.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. Think AdWords isn’t important? ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 30, 2014

7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 4 Google Analytics Reports Every PPC Manager Should Use by PPC Hero. I Raised My AdWords Bids and Got LESS Traffic! by WordStream.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

MARCH 1, 2012

Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. Challenges in Automated Traffic Reporting by The Daily SEO Blog. ” A Complete Review of Wordtracker’s Link Builder by SEO Book.

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

JANUARY 19, 2012

But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. by product line, country, competitor, etc.). gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Unlike pure SEO management tools (e.g., site) is helpful.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

DECEMBER 19, 2017

More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros. Content Focus Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 14, 2012

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. How Does the AdWords Auction Work?

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

MARCH 27, 2013

Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” Running AdWords ads and examining keyword performance is another option. ” True, which is why content strategy forms the base of WPO.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

FEBRUARY 24, 2015

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is analytics. SEO is product. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. But due to blended search results, images actually get a lot more traffic than that half a percent”).

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development. Get Excited. by BuzzStream Blog.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100