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Google AdWords Expanded Text Ads: Best Practices For The New Format


Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. This is where you’ll reference the main benefit or USP of your product or service, or stress the urgency of your offer. 2) Utilize the Description to Differentiate Your Product or Service. PPC AdWordsSource.

17 (of the) Best AdWords and SEM Guides of 2011


Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. 5 Tips for Increasing Your AdWords Quality Score by ClickZ.

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2015 Resolution: Google Analytics IQ & Adwords Certification

EMagine B2B Blog

To kick things off, I’ll be sharing our first (and my own personal) resolution/recommendation for the New Year: Alicia Hale, VP of Digital Marketing Services | eMagine. When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. Get Certified! Study Up!

A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

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Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. 1) Pages per Session. Anything over 2.00

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting.

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How to Create PPC Ads People Will Actually Click


So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads? This is one of the things we explore in our latest new ebook about advanced PPC strategies. But when used correctly, and efficiently , PPC ads can be an excellent complement to your inbound marketing strategies. So what’s the catch? Any awards?

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How to Run a Last-Minute Holiday Campaign Using PPC


What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. How Can PPC Help Me Fast?

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}. network}.

63 Digital Advertising Terms Every Marketer Should Know


Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service. Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. AdWords digital marketing terms marketing glossary marketing termsA Carmax banner ad.

The 5-point plan: how to increase marketing ROI from call conversions


Google recently announced they are offering this service free for their AdWords users. Having this data means they can fine tune their PPC and SEO campaigns. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. You’ll rarely come across a situation where targeting the long tail is an irrelevant or insignificant component of a PPC strategy.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. Analytics. Skyglue takes Google Analytics to the next level. look it up.

3 Tips for Hospitals To Fuel Content Marketing with SEM Data


As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Share PPC Keyword Data to Guide SEO. Dealing with negative PR (AKA, reputation management).

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Landing Page Boot Camp: 19 Best Practices to Follow

Haley Marketing

Tell your audience in plain language why they should keep reading, relating your services/expertise/offer to their staffing needs. After you hook your prospects with an engaging headline, clearly communicate how their pain points can be fixed through your knowledge and services, and what the prospect’s next step should be. Are they presented with 15 choices of where to click?

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service. Analytics : Data and statistics about the users of a website and how they interact with the website. AdWordsOld Spice’s Choose Your Own Adventure Game ad on Instagram.

Best AdWords Tips and Tactics of 2009, Part 1


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by PPC Hero. Find Out!

Best AdWords Tips and Tactics of 2009, Part 2


Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land. Digg this!


3 Steps to Blow Your Visitor’s Mind with Content Marketing

Marketing Action

You can probably figure out some of the keywords people use to find products or services like yours, but do you understand which queries show the intent to purchase? Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. I’m going to tell you a secret a lot of PPC marketers don’t want you to know (but you probably suspect).

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. Other PPC books focus more on ecommerce firms but not lead generation. Measurement and Analytics. Advertising Media Planning Pay-Per-Click Search Marketing Tactical Services78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. The number one priority of B2B marketers? Generate Leads: 46%. . Of course! . 57% say SEO.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. It''s a super effective way of reconnecting with people who have already expressed some kind of interest in your companies, products or services. Crazy, right? See you there!

What Should You Know About Keywords – The Long and Short of It

Vertical Response

By looking at the example, as an advertiser, you’re able to deduce a lot more of the searcher’s intent, which is why targeting these “long tail keywords” is important and can be a cost effective method to advertise your product or services. For more information and research tips visit PPC Hero and this post from VerticalResponse. © Does that sound complicated or tricky?

Web Presence Optimization Software Review: gShift Labs


What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Unlike pure SEO management tools (e.g.,

Google Removes All Organic Keyword Data — How Our Services Will Change


With phrases like "encrypted search" and "keyword (not provided)" being thrown around (more now than ever), you may be confused about how this affects SEO, specifically the services we are able to provide. Others think it''s a push to get more websites to become advertisers through AdWords, as paid search data will still be available. google adwords , keyword research , google searc

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. I am suggesting that you consider saving much of your PPC budget for the end of the month. for B2C retailers and $1.93 for B2C lead generators. b2bmarketing

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Does mobile search work for your business?


With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. More importantly, analytics for tracking mobile search aren’t as robust as desktop search. The answer unequivocally is yes. Conclusion.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Google Trends is another free service offered by Google. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. SEO Tools. What is it?

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

These new services have made live streaming easier than ever, and marketers are using that simplified access to achieve a variety of positive outcomes: Increased engagement: Courtney Kemp-Agboh and 50 Cent publicized the premiere of the second season of their tv show Power on Facebook with a live Q&A session. On average, conversion rates for advertisers on Google AdWords are around 2.7%

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data


We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Andy Pitre , HubSpot Analytics Product Manager: "As marketers ourselves, we aren’t too happy about these recent developments. Nope -- this is one that''s going to actually close some doors for you. Why, Google. No bueno.

Best of 2008: AdWords Tips and Tactics


While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.


B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits. A B2B Video Marketing Strategy Overview.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” Running AdWords ads and examining keyword performance is another option. As Todd McDonald writes here, “Imagine the insights available to those who successfully bring together PR, social, email, PPC, SEO, and other channels!

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. ” Unless you are putting together a pay-per-click (PPC) campaign, the only truly useful information presented here are the suggestions and the average monthly searches. 6) Google Analytics. 1) Google Auto-Populate. 5) Google Trends.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


A flair for your product or service is a plus, but it shouldn't necessarily be a deal breaker. Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

26 Outstanding LinkedIn Tips and Tactics


” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. LinkedIn gives you three free banner ads at the top of the products and services page. by PPC Hero. Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ’”.

What Is Digital Marketing?


Pay-Per-Click (PPC). One of the most common types of PPC is Google AdWords. A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. People spend twice as much time online as they used to 12 years ago. Enter digital marketing -- in other words, any form of marketing that exists online. Ebooks.