Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. billion unique monthly views. Aggressive testing of ad copy.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Tips for Increasing Your AdWords Quality Score by ClickZ.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media
The New Strategist
MAY 29, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model. Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark: [link]. Digital Marketing & Analytics: Five Deadly Myths De-mythified! link]. link].
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Here are some of our fails, as well as what we’re doing to make our paid media more effective. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. adwords ppc paid media sem
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. How can paid, owned, and earned media be harmonized to achieve business goals? email marketing. by Forbes.
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Rich Media and Video templates in display ad builder by Inside AdWords. Is The Hype Over Google AdWords Quality Score Justified?
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. How is the role of social media evolving in online visibility? How are agencies and brands successfully integrating owned, earned and paid media efforts? The Real Relationship between Social Media and SEO by SocialMouths. ” Which is WPO.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Here are a few of the best posts about SEM landing page design from last year. Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Can you tell me how can I create search query report through Goog. This article focuses on the writing component. Newsletter problems?
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
The 5 Worst Stereotypes about Social Media Managers – Michelle Kraker, IMA. While not nearly as talented as Rachel Veznaian , I used to be a social media manager at my previous job. This article really hit home – not everyone can be a social media pro! Mike Pickowicz (PPC/SEM Analyst). It’s hard to believe that 2013 is coming to a close. It’s
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Is The Hype Over Google AdWords Quality Score Justified?
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
As more high authority and relevant websites link to your website, search engines will begin to see your site as more credible – resulting in higher rankings. 5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Even the nature of referrals has changed in the wake of social media.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Evaluate the impact of social media activities on search results? Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Before jumping on that bandwagon, consider two points.
Four Responsive Email Layouts
JULY 11, 2012
Social Media |. Analytics |. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query. SMX Social Media Marketing - Dec. Home |. News |. Columns |.
Best of 2007: Web Analytics
FEBRUARY 25, 2008
And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Personally, I'm skeptical. Does Your Web Site Need a Workout? Read Dave's post to find out.
Paid Advertising for Professional Services: How to Track Results and Measure ROI
JANUARY 7, 2015
Social media is a growing platform for advertising, with its ability to target users based on demographics, preferences, and geography. Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines. Google AdWords, as well as Bing and Yahoo, can all yield significant returns. Where ads are placed.
Best Search Engine Marketing Tips of 2009, Part 1
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. How can you improve conversion rates? Share this on del.icio.us.
Interview with The Funnelholic
Digital Body Language
FEBRUARY 13, 2009
Our conversation ranged across a number of topics, from the evolution of social media and its B2B marketing applicability, to measurement and the challenges of today's CMO. I got a lot out of our conversation, and I hope you will too. From my conversation with Craig Rosenberg, the Funnelholic: Steve: Will social media scale? Commercialization is the biggest problem for social media.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. tags: social media marketing Facebook fan pages SEO? Are Comments the Next Social Layer?
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Looking for ideas on how your company could expand its use of social media?
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Companies Believe Social Media Can Increase Revenue!
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
How should you measure the impact of social media? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Her post nicely summarizes the panel discussion as it delves into social media strategy, monitoring and measurement (indirect impact and direct engagement metrics), and social media ad design. Web 2.0
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. How can you improve conversion rates? Keep your search marketing program growing?
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. 5. Conversion actions are not all created equal (e.g.
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. search engine just for faces.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. find it really funny because I’m a PR hack turned blogger… When I used to do media relations I was very meticulous about getting to know the reporter and tailoring a pitch, and it’s really not that much work. Please don’t. Just like tip #1.
Best of 2007: Amusing and Creative Marketing Stuff
MARCH 11, 2008
Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. bedtime story about search engines. A rap about link building.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. When social media ‘will be like air’ , May 25, 2010. Adwords. June 7, 2010.
Best of 2008 (So Far) - Search Engine Marketing, Part 2
OCTOBER 13, 2008
How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics? by PPC Hero This post shows how to use the Google AdWords Search Query Performance Report to generate new keyword ideas as well as to identify negative keywords for exclusion from your campaigns. Where should you apply direct marketing methods to your website?
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S.
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? There's lots more red meat for web analytics data junkies as well. What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? Get the answers to all of these questions and others here in the final(!) Social traffic (e.g.
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
How about slick tools to creating a social media email signature or conducting a video chat session? The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria. Looking for some helpful tools to enhance your online reputation management?
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
64 B2B Marketing Tools and Resources by Modern B2B Marketing In one of the most underrated posts of last year, Jon Miller provides links to more than 60 tools and information resources including blog posts, white papers, analyst reports, webcasts, podcasts, ebooks and articles on topics ranging from lead scoring and nurturing to marketing ROI and social media tools.
Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
SEPTEMBER 16, 2009
Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? They're all here in the final best of funny, creative and just plain strange blog posts from the past year.
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Content marketing within the realm of social media is extremely powerful, but it does have a downside. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?