PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. How is the role of social media evolving in online visibility? How are agencies and brands successfully integrating owned, earned and paid media efforts? The Real Relationship between Social Media and SEO by SocialMouths. Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately, and is much more important) then lists 10 action steps to focus “on social media activities that have SEO impact.” MORE >>

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( AdBuyer.com ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF? Jivox, xy3). Warren Buffett, Search Marketing Guru? MORE >>

Which social media sites are most helpful for SEO? There's lots more red meat for web analytics data junkies as well. What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Get the answers to all of these questions and others here in the final(!) set of the best posts of last year on search engine optimization. Social traffic (e.g. MORE >>

Content marketing within the realm of social media is extremely powerful, but it does have a downside. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? They're all here in this collection of amusing, creative and strange posts from the last year. Example: "Another ad brags about a car that takes you ' beyond your destination.' What do you have to do? MORE >>

Besides Google Adwords and Bing, what other major PPC sevices are. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. Are you a Search Engine Watch Member? Before jumping on that bandwagon, consider two points. MORE >>