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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. It will be adding these as it sells more to corporate marketers, who tend to need them.

AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce.

Tracking Email Analytics Outside of HubSpot

Synecore

While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. It is not used in HubSpot but can be used to track PPC ads on platforms like AdWords.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing Technology is Worthless Without Training.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. The need for new analytical skills. Sales & marketing alignment. Chris Frank , Director of Marketing, TreeHouse Interactive.

3 Steps to Choosing the Right Marketing Automation Solution for Your Agency

Marketing Action

What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. When choosing your marketing automation partner, it’s essential to figure out the capabilities that are important to your agency – as well as to the diverse needs of your clients. Marketing Automation Basics.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. Lead Reengagement. Lead Nurturing

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation.

Your website must adapt based on data

Biznology

The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system. Now, it’s your turn to get in on this as a marketer. love it. Not anymore.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing. Search Marketing. Get to it! .

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current  marketing efforts. Provide ongoing marketing ideas to engage target audiences and generate leads.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current  marketing efforts. Provide ongoing marketing ideas to engage target audiences and generate leads.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Affiliate Marketing : Publishers have websites that get traffic and advertisers want to promote their products to the people who visit those websites. Lead : A potential customer.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

 A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Why Video. Other Tips.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Web Analytics. Lead Scoring. Lead Profiles. Lead Scout. Social Marketing. Social Analytics. Google AdWords Tracking. Marketing Heroes. You are here: Home Marketing Blog.

Predictive Personalization and Call Tracking

ActiveDEMAND

Being able to connect the dots between website visitors, incoming phone calls and email marketing is important where being able to build a complete view of prospects is concerned. This allows digital marketers to get the real information they need from their call tracking data – whether it’s context, full transcription, actionable keyword monitoring or improved attribution of a call.

Why You Need A Single Source Of Truth For Marketing Data

bizible

Origami Logic’s 2016 Marketing Signals Report found that the number one measurement struggle for marketers was having multiple systems that capture and measure the signals. In other words, marketers don’t have a single source of truth and have a hard time reconciling their different sources of data. What's the definition of a lead? Take the concept of leads, for example.

Building Your Client’s Site’s Story

ActiveDEMAND

Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Most importantly though, they want to know the how and why of your marketing solution. ActiveDEMAND includes all the tools required to deploy online marketing campaigns.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. It’s becoming a marketing automation platform, if it hasn’t already.”

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. any significant price point, non-commodity products).

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. The number one priority of B2B marketers? Generate Leads: 46%. .

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The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. How does the Analytics provide that information?

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5 Ways to Help B2B Marketers Come Up With New Content Ideas

Marketing Action

Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? According to a recent article in eMarketer based on research from Kapost , B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. And here’s a list of over 50 expert resources for internet marketers.

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Ranking What Matters.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead? intended to extend Google’s own business).

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Some PPC managers recommend the utilization of multiple AdWords campaigns.

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How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise.

Marketing & Sales: Integrating Social Media and Lead Generation

B2B Marketing Insider

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Are marketers now sales people?), the role of social media comes into play. 

Unveiling The Pipeline Marketing Technology Stack

bizible

In the January 2015 iteration of ChiefMarTec’s marketing technology landscape , Scott Brinker identified 1,876 companies -- up from 947 companies the year before (and I’m sure there’s hundreds, if not thousands, more today). How on earth do marketers keep all of the various marketing technologies straight in their mind? Web analytics has the answer. The Stack, Explained.

The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. – via Moz.

Four Digital Marketing Mistakes You Should Never Make

CMO Essentials

Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. But here are four common marketing mistakes you should never allow yourself to make: Mistake #1: Failing to mine for customer insight. If you feel a little behind the curve, don’t worry.

5 Stages of Marketing Operations, the Unicorns of B2B Marketing

bizible

A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. Let’s outline the progression of a marketing operations role and watch as their pearly, white horn begins to extrude from their forehead. STAGE 1] Marketing Operations Owns and Operates Marketing Automation and MarTech Tools.

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. They’re doing what a lot of the marketing automation platforms have been doing.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Marketing Automation.

Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]

bizible

We can read the industry opinions, scrutinize the forum queries, and listen to thought-leaders posit about marketing trends. Single-Touch Attribution Models in B2B Marketing. The data gives marketers an idea of which B2B marketing attribution model the average B2B company in their industry segment is using. Lead Touch B2B Attribution Model.

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. These kinds of techniques certainly have a place in your marketing tool belt. Market research also gives you insight into how your processes are performing.

Why Marketing Agencies Need Enhanced Dashboard Reporting

ActiveDEMAND

Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. Additionally, because disparate systems were used, marketing reps could not visualize a genuine picture of a consumer’s journey through the marketing funnel.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.