He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” They’re doing what a lot of the marketing automation platforms have been doing. ” Outbound Marketing Is Not Going Away. MORE >>

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book.  If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly.  It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue.  General B2B Marketing & Lead Generation. Search Marketing. MORE >>

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. MORE >>

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” They’re doing what a lot of the marketing automation platforms have been doing. ” Outbound Marketing Is Not Going Away. MORE >>

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. The number one priority of B2B marketers? Generate Leads: 46%. . MORE >>