NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Lead Nurturing. Here we go: Website. Have people link to it as a PDF.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Goals are typically separated into 3 buckets: Page URLs: .

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Marketing Insider Group

APRIL 19, 2011

The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process. It is written both for marketing and sales people, as both fields must integrate for proper social media lead generation to work. URL: [link]. Click here. I look forward to your feedback.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

NuSpark Consulting

OCTOBER 27, 2013

Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Put the URL at the beginning of your description so that the user will see the link at all times. Conversion Optimization: Strong call-to-action (leads, downloads, next steps). Make sure offer and URL is included with all videos. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

KoMarketing Associates

MARCH 30, 2012

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. Keep It Simple & Back to the Basics.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120