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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries. Site Navigational Architecture. Branded Paid Search.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

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3 predictions for online marketing in 2016

Biznology

All the best keyword strings have already been taken. I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. 1) Adaptive Websites. Until now, advertising has been a real challenge: aren’t we all over-spending?

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. You never correct yourself.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

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Google and the Parable of the Turkey

WebMarketCentral

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective.

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Complete Guide to B2B Marketing

Directive Agency

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Build single keyword ad groups. Keyword research. Reporting on analytics. These pages are often based around your most valuable keywords.