KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Pro Tip: Run competitors’ sites to see where they are getting inbound links from and what their top pages are. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 100

Adwords Tips PPC Tactics 100

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. To me, this is silly.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Moz

OCTOBER 21, 2018

Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. The truth is out there. Guess what? Salivating yet?

Keywords 52

Keywords API CTR Adwords 52

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

Schubert B2B

FEBRUARY 18, 2022

Here are some tips to follow to outrank your competition on Google in organic search results. Google Analytics is a good tool to help with this exercise. Are you monitoring and acting on metric reports from tools like Google Analytics? Choose your Keywords. Perform a Website Analysis. Do you have a clear target audience?

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Optinmonster

FEBRUARY 2, 2023

Google Analytics can track your conversions automatically. A well-timed and well-priced upsell can tip a customer from abandoning their cart to completing the purchase. Additionally, OptinMonster’s A/B testing and analytics tools help businesses continually optimize their campaigns, resulting in even higher conversion rates.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

Analytics 100

Analytics Tools Best Practices Adwords 100

Brandpoint

DECEMBER 13, 2018

Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. To start using, enable GSC with your Google Analytics account.). In GSC, you can then click on the landing page, which brings you to keywords that were searched to find your content.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Unbounce

FEBRUARY 23, 2022

Unlike standard ads, you don’t have to list every keyword. Well, Google Analytics already does the work for you. Once you add your product listing ad’s Google Merchant Center product feed to your Analytics account, the system will track each visit to your site. Tip: Use a keyword search tool for inspiration).

Ads 115

Ads Optimization Product Mobile Advertising 115

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. The most expensive keywords in AdWords. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

LeadSquared

MARCH 12, 2013

Paid Search (PPC Marketing through Google Adwords Campaign). Here we shall discuss about the basic steps required to start a PPC (Pay-per-Click) Ad Campaign on Google using Adwords. So let’s look at how Google Adwords Works? There are five basic steps to begin with Google Adwords campaign. Choose the right keywords.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

KoMarketing Associates

DECEMBER 21, 2017

I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. Five Crucial Tips for a Successful Boost Post on Facebook.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

QuanticMind

SEPTEMBER 27, 2016

Test extensively, including ads with keywords both in and out of the headline and body. In all cases, separate immovable keywords from creative keywords, starting with legal-approved copy and expanding into creative territory. AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. The most expensive keywords in AdWords. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

JUNE 7, 2018

To make your SEO work, focus on optimizing your site for relevant keywords. Use Adwords. Carefully choose your keywords for the products you are advertising to map with related search queries by potential customers. Use Google Analytics to track the number of visitors to your website. Measure Your Efforts.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. However, paid search requires you to conduct keyword research first, which could be time-consuming. You’d also be surprised to see that some keywords cost as high as $100 per click. Just keep in mind that your keywords should also bring revenue to your company.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Webbiquity

JANUARY 10, 2010

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Convert

APRIL 19, 2021

Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. When you send a Google Adwords click to an A/B test, you are directing a high intent, hard-won lead Google has gauged to be a good fit for conversions on your site to a potentially suboptimal experience (if your variant can’t beat the control). Here’s why.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

KoMarketing Associates

NOVEMBER 19, 2013

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users.

Work Management 120

Work Management Marketing Management Adwords B2B 120

Adobe Experience Cloud Blog

JULY 25, 2018

Pro tip: Use high-quality photos to make personas come to life even more, and three-dimensionalize the characters that comprise your audience segments. Google Keyword Planner is a great example. It brings readers into the mind of the customer by using first-person, detail-rich descriptions. Build a Lookalike Audience.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

NuSpark Consulting

DECEMBER 30, 2012

Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Review “Matched search query” reports to reassure your keywords are aligned to your products; then adjust and take advantage of negative keywords. Search Engine Optimization.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

LeadSquared

OCTOBER 25, 2016

Getting organic rankings for your business keywords isn’t exactly easy. PPC advertisers have a list of keywords that users search on. The key points of managing a PPC campaign are budget, proper targeting, and understanding conversion analytics. Your analytics software should tell you that. Conversion Analytics.

PPC 52

PPC Advertisements Advertising Landing Pages 52

Huptech Web

OCTOBER 7, 2022

Pro 2: Measure Your Success With PPC Analytics. PPC campaigns are built using keywords as a foundation. A company pays the winning bid amount per click for keywords related to its industry, products, or services. Also read: Expert Tips To Skyrocket Your Sales. Also read: Best Adwords PPC Strategy For eCommerce.

PPC 52

PPC Advertising Agencies Paid Search Agency eCommerce 52

Webbiquity

FEBRUARY 23, 2011

In this post you’ll find keyword tools, other SEO tools (backlink checkers, SEO analysis, duplicate content finders), and reviews of even more tools (from smart guys like Lee, Marty, Brent…hmm, why does there seem to be so much SEO talent in Minnesota? SEO Keyword Research Tools. Pear Analytics. Long Live SEO!

SEO 100

SEO Tools Lead Scoring Lead Ranking 100

DemandBase

MARCH 16, 2020

I’m able to look for patterns by sub-segmenting the campaign audiences (by intent score, intent keyword, company size, or other attributes) to determine optimization opportunities, • I compare the performance of my ad audiences against a control group. SITE ANALYTICS. Get Tips and resources on How to ABM for Digital Marketers.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Outbrain

MARCH 4, 2020

Read on to discover the pros and cons of pay-per-click ads, and then see our top tips for getting the best conversions out of your PPC campaigns. You can take control of how much you bid, how long your campaign should run, what keywords to use, and the overall cost of your campaign. Regularly evaluate your target keywords’ performance.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to? ” always on your mind.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

Marketing Insider Group

MAY 11, 2020

It allows businesses to reach, engage, and convert customers they would have never seen by using the keywords customers use and creating the content they consume on your own website to answer those questions. How has your company’s last AdWords campaign made a positive difference for your customers? It’s not meaningless.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

NuSpark Consulting

OCTOBER 27, 2013

Videos rank high in search results for appropriate keywords. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Other Tips. Video and the Sales Funnel.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

OCTOBER 7, 2014

"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. but they will continue to punish folks for over using keywords.

Keywords 28

Keywords SEO Eye-Tracking Intent 28