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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Adobe Experience Cloud Blog

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

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How to Build a Super Audience for Your Ads

Adobe Experience Cloud Blog

Google Keyword Planner is a great example. Google’s massive store of data is at your fingertips—use it to discover precisely what your audience is looking for, and deliver it back to them in the form of meaningful keywords. Use these tools to find out what interests your audience, and then let that knowledge power your advertising.

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Is Your SEO Actually Working? 3 Ways to Find Out

Adobe Experience Cloud Blog

Keyword Ranking Are Helpful, Sometimes. Where do we rank for our top keywords?” When we consider the big picture of SEO, it’s a good consideration, but—especially in the day-to-day business of SEO work keyword ranking shouldn’t get too much of your time and attention. All keywords are not created equal.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization.

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The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Adobe Experience Cloud Blog

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to? ” always on your mind.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. A great step-by-step guide on keyword strategy. Advanced Google AdWords. Web Analytics and ROI Measurement.

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5 Free B2B Marketing Tools

Adobe Experience Cloud Blog

Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics. With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Google AdWords. Monthly search volume of the keyword.