EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report.

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Brandpoint

DECEMBER 13, 2018

Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. Off-site SEO. Securing backlinks on other websites is one of the most valuable off-site SEO wins for a website. The more backlinks earned, the more positive signals are sent to Google in support of your site.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

QuanticMind

MAY 31, 2018

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Advantages of PPC.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. Advantages of PPC.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” 3) Google Adwords Keyword Planner. 6) Google Analytics. 2) Google Related Searches.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

QuanticMind

FEBRUARY 19, 2020

For example, a travel company with destinations in Spain could target long-tail keywords like “best time to visit madrid” or “things to do in barcelona.” These are informational queries that show users are just researching. Use this information to create new targeted ads and landing pages to improve campaign performance. .

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

NuSpark Consulting

FEBRUARY 10, 2013

Search query “information on how to _”. Website theme: Provide information, articles, and advice; provide educational content. Website goal: Content-heavy with the goal to drive traffic and sell advertising on your site, bait audiences to a newsletter or a product (or affiliate). . Examples: Query type: Research. Formula: .

Traffic 100

Traffic Optimization Work Management Marketing Management 100

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. He is looking for information on installation or someone to perform the installation, and- that could be you!

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

ConvertKit

AUGUST 14, 2018

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Optimizing our websites with healthy SEO tactics is one of the best things we can do to build long-term success for our business. But don’t let that deter you from focusing on SEO!

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. wasted spend?!

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Online Marketing Institute

MARCH 21, 2011

Check to see if your site is easy to see via the iPhone or iPad. If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. Check your site speed. Check that the time to load your site isn’t too big! Navigation. Go open your website.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. So why even bother with it, then? Social Friendly. But keep it short.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. However, user intent is one of the most important metrics that should inform the direction of your content strategy. A user wants answers, resources, information, reviews of a product, and much more. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

AUGUST 3, 2011

And for ecommerce sites, it’s more important than ever. Indeed, Common Sense Advisory’s " Can’t Read, Won’t Buy " report found that people were four times more likely to buy something online if they had information in their own language. Use SEO to drive more visitors to your site.

Keywords 28

Keywords Research Long Tail Marketing Advertising Agencies 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

AUGUST 28, 2019

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. They should be comprehensive and contain valuable information for an intermediate or expert reader. Power pages are not intended for selling – they should just exist to provide in-depth information and create value.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

seo.co

MAY 16, 2021

The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

LeadSquared

MARCH 20, 2013

In our previous blogpost on we have already discussed How to create Google Adwords campaign. Visit the site today “ People who search for properties in coastal regions or township areas would surely get excited to see the discount offer. The reason is that very specific search queries are usually long tailed.

Adwords 52

Adwords PPC ROI Long Tail Marketing 52

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. SEMrush gives you a complete overview of every single keyword your competition ranks for, how much traffic it drives to their site, and even a link for you to check out the ranking page. SEMrush Pricing.

Keywords 78

Keywords Paid Content Traffic Research 78

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. On average, conversion rates for advertisers on Google AdWords are around 2.7%

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Single Grain

JANUARY 31, 2020

As long as you have a working Google account, you are all set. WordStream Google Ads Performance Grader uses your personal details and Google Ads account information to analyze and grade your Google Ads performance. CTR, long-tail keywords. Gather information from calls to optimize your preferred analytics platform.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. You can dig in deeper to learn about preferences, lifestyles, and intentions, but only if they offer that information. Focus on Long-Tail Keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. Because they have the long term optimization and math experience to do it well. In fact it’s highly similar.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Hubspot

MARCH 2, 2016

Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Search each of your competitors’ sites for a blog. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. 5) Optimized Meta Data.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. How do they inform their strategies? You'll add more information to this spreadsheet later. 1) Conducting Keyword Research.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Directive Agency

MAY 9, 2017

And, because time is of the essence, we leverage a virtual assistant to build this data and gather this contact information, thus keeping us lean and financially feasible. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Outgrow

DECEMBER 26, 2021

From graphic designing to analytics- there are just way too many things to keep a track of! It detects spelling and punctuation errors, providing context-specific correction with an informed explanation thereof. Readers are looking for information or entertainment through your posts. Which one should you choose? No, thereof.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

From graphic designing to analytics- there are just way too many things to keep a track of! It detects spelling and punctuation errors, providing context-specific correction with an informed explanation thereof. Readers are looking for information or entertainment through your posts. Which one should you choose? No, thereof.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Optinmonster

AUGUST 27, 2023

Be warned, there’s a lot of information here. Basically, it’s information in written, audible, or visual form. After all, that’s where they’re looking for information. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

seo.co

DECEMBER 10, 2020

As the internet has exploded over the past two decades, so has the desire for information. And while information can be disseminated in any number of online modes and digital mediums, blogs have been the go-to place for learning, absorbing insights, and interacting with people, brands, and thought leaders (and likely always will be).

Paid Content 98

Paid Content SEO Domain Blogger 98

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. analyzing the trends, and developing actionable insights to make better informed marketing decisions. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). It will take that long for them to completely decompose and go away. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28