Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

QuanticMind

MAY 31, 2018

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Long-term benefits.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Long-term benefits.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” 2) Google Related Searches. 3) Google Adwords Keyword Planner. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

NuSpark Consulting

FEBRUARY 10, 2013

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”. Search query “looking for companies that do _”.

Traffic 100

Traffic Optimization Work Management Marketing Management 100

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)?

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. He is looking for information on installation or someone to perform the installation, and- that could be you!

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Online Marketing Institute

MARCH 21, 2011

Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? This tells the search engines it’s important.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. However, user intent is one of the most important metrics that should inform the direction of your content strategy. If you think about it, at the heart of every search on Google, there’s some kind of intention.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

seo.co

NOVEMBER 1, 2021

Now it should be acknowledged up front, that by optimizing your meta description, you aren’t going to get an increase in your search rankings. Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. How Do Click-Through Rates Affect Search Rankings.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Hubspot

AUGUST 3, 2011

As anyone versed in search engine optimization knows, you could have the prettiest website in the world, but unless you get your keywords right, nobody’s going to find it. After all, just as people over the globe don’t act in the same way, they also don’t speak, surf, or search in the same way.

Keywords 28

Keywords Research Long Tail Marketing Advertising Agencies 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

seo.co

MAY 16, 2021

Do you want higher rankings in the search engines ? If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Google Search Console. Google Analytics. What keyword search phrases are bringing people to your site.

Paid Content 112

Paid Content SEO CMS Development SERP 112

LeadSquared

MARCH 20, 2013

In our previous blogpost on we have already discussed How to create Google Adwords campaign. Visit the site today “ People who search for properties in coastal regions or township areas would surely get excited to see the discount offer. Almost all search engines like Google, offer Geo-location features.

Adwords 52

Adwords PPC ROI Long Tail Marketing 52

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google Search Console. MonsterInsights. Rank Tracker.

Keywords 80

Keywords Paid Content Traffic Research 80

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 2) Google Ads Editor.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. You can dig in deeper to learn about preferences, lifestyles, and intentions, but only if they offer that information.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. Moving from keywords to topics I’m not going to bang this drum too loudly.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. Real-Time Marketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Hubspot

MARCH 2, 2016

Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Search your target keywords and note who comes up on the first page or above you in the results. Search each of your competitors’ sites for a blog.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. They're blogging about the topics that matter to their audience -- topics that their audience already searches for. Related keywords.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Directive Agency

MAY 9, 2017

Part 5: Search Engine Optimization. And, because time is of the essence, we leverage a virtual assistant to build this data and gather this contact information, thus keeping us lean and financially feasible. Person 4: Paid Search Specialist. Reporting on analytics. Part 1: Building Your Team. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. This tool leverages AI to recommend actions that can drive improved search engine rankings.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Outgrow

DECEMBER 26, 2021

From graphic designing to analytics- there are just way too many things to keep a track of! It detects spelling and punctuation errors, providing context-specific correction with an informed explanation thereof. Readers are looking for information or entertainment through your posts. Which one should you choose? No, thereof.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Outgrow

DECEMBER 26, 2021

From graphic designing to analytics- there are just way too many things to keep a track of! It detects spelling and punctuation errors, providing context-specific correction with an informed explanation thereof. Readers are looking for information or entertainment through your posts. Which one should you choose? No, thereof.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

PureB2B

NOVEMBER 2, 2017

Publishing content on your blog, optimizing it for search engines, and sharing it on various social channels is content promotion. Do they appreciate short videos rather than long articles? What keywords do they use when searching for content online? Optimize Your Content for Search Engines.

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

PureB2B

NOVEMBER 2, 2017

Publishing content on your blog, optimizing it for search engines, and sharing it on various social channels is content promotion. Do they appreciate short videos rather than long articles? What keywords do they use when searching for content online? Optimize Your Content for Search Engines.

Distribution 62

Distribution Paid Content SMS Buyer Personas 62

Optinmonster

AUGUST 27, 2023

Be warned, there’s a lot of information here. Basically, it’s information in written, audible, or visual form. As you’ll see, quality content is content that is relevant, accurate, optimized for search, and delivers what your audience wants. After all, that’s where they’re looking for information.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

distribion

MARCH 22, 2017

Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Webinar promotional video.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

seo.co

DECEMBER 10, 2020

As the internet has exploded over the past two decades, so has the desire for information. And while information can be disseminated in any number of online modes and digital mediums, blogs have been the go-to place for learning, absorbing insights, and interacting with people, brands, and thought leaders (and likely always will be).

Paid Content 98

Paid Content SEO Domain Blogger 98

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. analyzing the trends, and developing actionable insights to make better informed marketing decisions. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. Paid search optimization. You see that when “A” happens, then “B” happens very frequently.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40