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Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful. 31.24%.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. Does that sound complicated or tricky?

Google’s New Search Analytics Report: What You Need To Know

EMagine B2B Blog

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. This month has been a busy one for Google.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. In our AdWords retargeting campaign, we have ad groups set up for specific audiences as well as an always-on broader ad group for our general audience (all site visitors). Well, we want both to run because it allows us to get audience-specific analytics.

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. the Display Network). Why is it important? creative}.

How to Use Data to Create More Relevant Content

Hubspot

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. How do they inform their strategies? To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Brand terms go here.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Perhaps the most commonly used online advertising platform is Google AdWords, Google’s ubiquitous online advertising tool that allows you to reach prospects and customers on desktop, laptop, tablet, or smartphone. In other words, AdWords will use your keywords—i.e. year over year.

How Can You Use Content to Rank Higher in Search?

Marketing Action

We hope that you can use this information to develop a great content marketing strategy. Then, start to develop hubs of information on your site which answer these questions. Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. Long Tail Search. Research your audience’s needs. Summary.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. He is looking for information on installation or someone to perform the installation, and- that could be you! Go for the relevant, long-tail keywords instead.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

In the digital marketing space keywords are often referred to as the word or words used to retrieve information through search engines. These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about. Martin recommends using the Google AdWords Keyword Planner for conducting research.

The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords). B2B Search Engine Marketing Blog Search Engine Optimization Web Analytics – via Moz.

PPC for Startup Marketers: An Introductory Guide

Hubspot

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. For startups looking to get going with PPC, it can be overwhelming. What makes us special? Where do we offer our product?

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Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Search query “information on how to _”. Website theme:  Provide information, articles, and advice; provide educational content. This is why long-tail terms and geographic terms are much more achievable to achieve that 1 st page rank; less competitive. . Use tools and analytics to determine the traffic and the competition, and then be smart about the selection. 

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. However, user intent is one of the most important metrics that should inform the direction of your content strategy. user wants answers, resources, information, reviews of a product, and much more. What are the long-tail keywords they are searching for, and what information can you glean from this?

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. analyzing the trends, and developing actionable insights to make better informed marketing decisions. Want to learn marketing analytics? 54) Long-Tail Keyword.

Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways

Fathom

And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage. “Price, Buy, Try, Download” And I can’t stress this enough: don’t forget your long-tail queries. Get some insights from the Paid and Organic report in Adwords. And for the most part, I do agree with that. Nonbranded queries.

SEO 101 Part 3: Keyword Savvy

Marketing Action

And if there’s no obvious single keyword, perhaps the page isn’t written in a way that will serve a reader’s need for information. Searchers are likely to use when they want information about that one main thing (this page is basic information about keywords, and it links to more information). If you go to a conference or event, take an informal survey. link].

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Google Analytics). Review your Web analytics each month. Design. 1. Check your site speed. Navigation.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Are you utilizing progressive profiling to collect added information from contact reconverting on your website?

Benefits of Bidding on Brand Terms

Fathom

Branded terms are generally much less expensive than long-tail, non-branded terms. In Google Adwords, you can use the ‘Paid & Organic’ view within the Dimensions tab. Looking at this information, you can actually see the performance metrics.  In one client example, we were able to confirm that pausing branded terms for one month would have resulted in a 38% decrease in revenue. In Google Analytics, you can look at different attribution models to see the greater impact. The more times a consumer is exposed to your brand, the better. Blog Feed

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Why Every Business Should Have a Blog

WindMill Networking

For example, an analytics software company can create content that highlights the benefits of analyzing their website visitor data. This will get the reader thinking about analytics. Use your business blog to keep customers up to date on industry news, news about your products and services, or support information. Blog content can help you rank for long-tail keyword phrases.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!) The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Check out all the benefits

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. It has a very, very long tail to it.

Benefits of Bidding on Brand Terms

Fathom

Branded terms are generally much less expensive than long-tail, non-branded terms. In Google Adwords, you can use the ‘Paid & Organic’ view within the Dimensions tab. Looking at this information, you can actually see the performance metrics.  In one client example, we were able to confirm that pausing branded terms for one month would have resulted in a 38% decrease in revenue. In Google Analytics, you can look at different attribution models to see the greater impact. The more times a consumer is exposed to your brand, the better.

The 3-Pronged Approach to Keyword Research for Global Marketers

Hubspot

Indeed, Common Sense Advisory’s " Can’t Read, Won’t Buy " report found that people were four times more likely to buy something online if they had information in their own language. Google AdWords can tell you how many people are searching for your suggested terms and help you choose the keywords and long tail phrases that are likely to drive traffic to your website.