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| | VERTICAL RESPONSE
JULY 12, 2013 [Adwords, Analytics] What Should You Know About Keywords – The Long and Short of It
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. Does that sound complicated or tricky?
| | KOMARKETING ASSOCIATES
SEPTEMBER 25, 2013 [Adwords, Analytics] The Big List of (Not Provided) Search Recommendations for B2B Marketers
The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords). B2B Search Engine Marketing Blog Search Engine Optimization Web Analytics – via Moz.
NOVEMBER 11, 2013 | FATHOM
[Adwords, Analytics] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
SEPTEMBER 25, 2013 | KOMARKETING ASSOCIATES
[Adwords, Analytics] The Big List of (Not Provided) Search Recommendations for B2B Marketers
JULY 15, 2013 | MARKETING ACTION
[Adwords, Analytics] SEO 101 Part 3: Keyword Savvy
JULY 12, 2013 | VERTICAL RESPONSE
[Adwords, Analytics] What Should You Know About Keywords – The Long and Short of It
JUNE 7, 2013 | BLOG MY CALLS
[Adwords, Analytics] The Holy Grail of Free Tools for Startups and Optimization Checklist
APRIL 10, 2013 | HUBSPOT
[Adwords, Analytics] Why Your Keyword Strategy Is Incomplete Without User Intent
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| | HUBSPOT
AUGUST 16, 2011 [Adwords, Analytics] 4 Helpful Tools for Identifying the Right Keywords
The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. He is looking for information on installation or someone to perform the installation, and- that could be you! Go for the relevant, long-tail keywords instead.
| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 [Adwords, Analytics] 57 Things You Can Do Right Now to Improve Your Website
Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Google Analytics). Review your Web analytics each month. Design. Check your site speed. Navigation.
| | DIANNA HUFF - B2B MARCOM
AUGUST 12, 2011 [Adwords, Analytics] Site Navigation: The Foundation for Results-Driven SEO
The way you create your site architecture is key when it comes to B2B sites – especially with regard to getting found for “short-tail” keywords. DH: Explain the difference between long- and short-tail. JW: Short-tail keywords would be those that are highly competitive, that is, lots of people are typing them into Google and lots of websites are trying to optimize for them. Where long-tail keywords are those which are not searched on very often at Google, but which when added together can create a nice flow of website visitors. Tweet August, 2011. Yikes!
| | NUSPARK
FEBRUARY 10, 2013 [Adwords, Analytics] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
Search query “information on how to _”. Website theme: Provide information, articles, and advice; provide educational content. This is why long-tail terms and geographic terms are much more achievable to achieve that 1 st page rank; less competitive. . Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.
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HUBSPOT | WEDNESDAY, APRIL 10, 2013 [Adwords, Analytics] Why Your Keyword Strategy Is Incomplete Without User Intent
'Keyword research has long been heralded as a pillar of a proper SEO strategy. However, user intent is one of the most important metrics that should inform the direction of your content strategy. user wants answers, resources, information, reviews of a product, and much more. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. Compare this data to identify information your audience is looking for but might not be readily available on your site. MORE >>
BLOG MY CALLS | FRIDAY, JUNE 7, 2013 [Adwords, Analytics] The Holy Grail of Free Tools for Startups and Optimization Checklist
We needed information! Of course, we already had Google Analytics and Google Webmaster Tools setup on our site, But what else did I need? Well, I wanted to know some specific information that GA didn’t have. Should I go after the Fat Head keywords , the Chunky Middles, or the Long Tails ? Get the information you need from visitors, update your site, and either cancel before the 2 weeks, or their Bronze plan is only $17/month. You already got all those people to click your adwords and visit your site. We thought, hmmmmmmm. No money? Have you? MORE >>
DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011 [Adwords, Analytics] The One Reason Your PPC Campaign Isn’t Working
Is your Google AdWords campaign bleeding cash? In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. In addition to frequent changes, the default settings in Google AdWords are set to benefit Google, not the user, something most people don't know. If you use Google Analytics, you can look in your Traffic report to see how many people visited your site using an iPhone, iPad, Android phone or Blackberry. And, the way people search using mobile devices is different - you don't have the long-tail searches, for example. MORE >>
FATHOM | MONDAY, NOVEMBER 11, 2013 [Adwords, Analytics] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage. “Price, Buy, Try, Download” And I can’t stress this enough: don’t forget your long-tail queries. Get some insights from the Paid and Organic report in Adwords. 'Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And for the most part, I do agree with that. Missed Opportunities by Buying Cycle. Brand searches + nonbranded mix. Nonbranded queries. MORE >>
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [Adwords, Analytics] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!) The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) for B2C retailers and $1.93 MORE >>
- [Adwords, Analytics] SEO 101 Part 3: Keyword Savvy MARKETING ACTION | MONDAY, JULY 15, 2013
- [Adwords, Analytics] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- [Adwords, Analytics] The 3-Pronged Approach to Keyword Research for Global Marketers HUBSPOT | WEDNESDAY, AUGUST 3, 2011
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