Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. In March, LinkedIn launched Account Targeting. Real-Time Marketing. Get dunked today.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. In the LinkedIn post below, Jon Ivanco ran a test that pointed to one metric influencing ROAS across channels: Quality of audience (QoA).

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Convince & Convert

APRIL 19, 2012

Facebook advertising, Twitter advertising, LinkedIn advertising, etc. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. In fact it’s highly similar. Eric : Yeah.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Directive Agency

MAY 9, 2017

And, because time is of the essence, we leverage a virtual assistant to build this data and gather this contact information, thus keeping us lean and financially feasible. This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Marketers use this app to find new long-tail keyword ideas in seconds. Market Intelligence.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Hubspot

MARCH 2, 2016

Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Reach out to prospects that your sales team recently lost (if possible).

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Outgrow

DECEMBER 26, 2021

From graphic designing to analytics- there are just way too many things to keep a track of! It detects spelling and punctuation errors, providing context-specific correction with an informed explanation thereof. Readers are looking for information or entertainment through your posts. Which one should you choose? No, thereof.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

From graphic designing to analytics- there are just way too many things to keep a track of! It detects spelling and punctuation errors, providing context-specific correction with an informed explanation thereof. Readers are looking for information or entertainment through your posts. Which one should you choose? No, thereof.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

PureB2B

NOVEMBER 2, 2017

Do they appreciate short videos rather than long articles? You’ve already answered the pertinent questions and have the information all laid out. Choose a long-tail keyword that your target audience uses to search for content. Are they usually on their smartphone or do they use their laptop or desktop computers more?

Distribution 79

Distribution Paid Content SMS Buyer Personas 79

PureB2B

NOVEMBER 2, 2017

Do they appreciate short videos rather than long articles? You’ve already answered the pertinent questions and have the information all laid out. Choose a long-tail keyword that your target audience uses to search for content. Are they usually on their smartphone or do they use their laptop or desktop computers more?

Distribution 62

Distribution Paid Content SMS Buyer Personas 62

distribion

MARCH 22, 2017

Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Webinar promotional video.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

Optinmonster

AUGUST 27, 2023

Be warned, there’s a lot of information here. Basically, it’s information in written, audible, or visual form. After all, that’s where they’re looking for information. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. analyzing the trends, and developing actionable insights to make better informed marketing decisions. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

QuanticMind

NOVEMBER 28, 2016

In addition to information overload, another of the most challenging digital advertising trends marketers face is managing their data across many disparate systems and software suites. The resulting information gaps create strategic disadvantages and long-term marketing inefficiencies. Data ownership. Option overload.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). It will take that long for them to completely decompose and go away. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28