In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. With this information, Google is redefining the term “mobile” as proximity based rather than device based. think many SMBs will benefit from the simplicity of running single Adwords campaign across all devices, especially when coupled with the ability to target specific mobile-local users. KEYWORD CONVERGENCE. MORE >>

Contact Info One of the easiest improvements is to make sure that your contact information is readily available throughout your website — not just on your Contact Us page. You want customers to be able to contact you when they want to, without having to go searching for your information. The questions your customers ask you are a good source of this content, but you can also look at the keywords that people are using to enter your site to see what topics you might want to expand. Free tools like Google Analytics are a great start. MORE >>

Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. Funnel Visualization Although funnel visualization may sound complicated, it’s actually a pretty simple Analytics provision that lets you see when users are backing out of a process on your site, such as placing a product order or subscribing to a membership. Let’s get down to business! MORE >>

'Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. However, user intent is one of the most important metrics that should inform the direction of your content strategy. Or by using a pet-safe product? MORE >>

Providing useful information may increase your readership but not your engagement. Having contests and using user generated content may increase your engagement but put off people who are looking for information and expertise. To see what words and phrases your customers use, check out Google Analytics in your keywords report. Also try keyword analysis tools like Keyword Discovery or WordTracker or in Google Adwords. Having a good content strategy is a vital key to any successful social media strategy. What’s your content strategy? MORE >>