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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Many will offer sample certifications and freely accessible coursework to get marketers started as well. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Bing Ads Accreditation.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Like Hootsuite, the platform also offers social media analytics tools to help you measure and report on your performance.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. newsletter, twitter, adwords, etc.). For Facebook: [link] [link]. For them, it's important to offer a plain-text version of your email.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. The marketing director should have an analytical mind. Which Adwords extensions will you use to promote a SaaS product?

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The Ultimate Guide to Marketing Jobs

Hubspot

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.