Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Tracking method – Eloqua. . . 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

WebMarketCentral

NOVEMBER 17, 2009

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company's original focus was on web analytics. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Steve Woods , CTO, Eloqua. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. In fact, PC Magazine named it an editors’ choice for best social media management and analytics tools of 2018 ( source ). Here are three crowd favorites: Oracle : Eloqua is a 2018 G2 Crowd leader in the best marketing automation software category for enterprises.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Here are four crowd favorites: Oracle Oracle Eloqua helps B2B marketers set up automated nurturing emails, build customized emails, and create targeted lists. Then, filter by search volume, CPC, or Adwords competition to find top keyword opportunities.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62