NuSpark Consulting

JANUARY 3, 2015

In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

SnapApp

MARCH 2, 2018

The modern marketer's technology stack removes the need for analytics guesswork. Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? After being exposed to Google display ads, Facebook video ads, a buyer types your domain into search bar, navigating to the site and converting.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Directive Agency

DECEMBER 6, 2017

Another way to measure up the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy looks like. When I searched for “best email marketing services,” this Google snippet came up. You might use a sign-up-for-this-demo CTA for returning visitors. Image Source ).

Work Management 105

Work Management Marketing Management B2B Marketing Advertising Agencies 105

LeadSquared

JUNE 30, 2017

GoToWebinar: I don’t know if you have heard, but LeadSquared webinars are pretty popular, thanks to our webinar expert To make conducting webinars an easy process, she uses GoToWebinar. It also provides you with embed facilities coupled with powerful analytics for each video.

Tools 52

Tools Skype Webinar Metrics Business 52

Directive Agency

FEBRUARY 28, 2019

Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. When I searched for “best email marketing services,” this Google snippet came up. You might use a sign-up-for-this-demo CTA for returning visitors.

Work Management 70

Work Management B2B Marketing Marketing Management Advertising Agencies 70

EMagine B2B Blog

MARCH 29, 2018

AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Recorded Webinars. Demos (This is typically well received in software tech) . Assets that will generate B2B tech leads your sales team will love: Whitepapers.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

FEBRUARY 12, 2015

All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords Let’s backtrack a little bit now. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Don’t forget analytics! But then what?

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Scoop.it

NOVEMBER 2, 2021

” Keywords are commonly used to search for products on search engines like Google, Bing, Yahoo, and other sites. This wasn’t due to poor marketing; rather, it was owing to marketing teams’ failure to measure and assess initiative performance (there were no analytics platforms back then). Valuable employee support.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

Social Media 138

Social Media ROI Media Correlation 138

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Directive Agency

FEBRUARY 28, 2019

Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. When I searched for “best email marketing services,” this Google snippet came up. You might use a sign-up-for-this-demo CTA for returning visitors.

Work Management 45

Work Management B2B Marketing Marketing Management Advertising Agencies 45

Directive Agency

FEBRUARY 28, 2019

Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. When I searched for “best email marketing services,” this Google snippet came up. You might use a sign-up-for-this-demo CTA for returning visitors.

Work Management 40

Work Management B2B Marketing Marketing Management Advertising Agencies 40

SugarCRM

DECEMBER 11, 2013

Web Analytics. Webinar Campaigns. Social Analytics. Google AdWords Tracking. On-Demand Webinars. See A Demo.' Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

PureB2B

OCTOBER 8, 2020

These ads are similar to Google AdWords or search engine ads. SEO optimization is essential too, especially on LinkedIn, since Google displays LinkedIn content in its search results. From the company page, all interactions and clicks should be tested and tracked so that measurement and analytics are possible.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

NuSpark Consulting

JULY 15, 2011

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Phase Two: Lead Generation. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Phase Two: Lead Generation. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

PureB2B

OCTOBER 8, 2020

These ads are similar to Google AdWords or search engine ads. SEO optimization is essential too, especially on LinkedIn, since Google displays LinkedIn content in its search results. From the company page, all interactions and clicks should be tested and tracked so that measurement and analytics are possible.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Hubspot

SEPTEMBER 26, 2013

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown). I like the name -- much better than “Google Minus” or “Google Divide.”.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28