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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. Gartner Research. MarTech’s Growth Has Been Explosive.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Lower barrier to selling software – Software as a service (SaaS) and freemium (initial free trial with the option to upgrade to a paid subscription) are have become extremely popular business models with strong adoption. Tendency to approach performance-based marketing analytically. Both products have been discontinued.