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The Rise of AI Tools: Verticals to Watch, Part 5

Conversica

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI. It’s a lot.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Renewed focus on data quality. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result.