4 Unique AdWords Audiences and How to Effectively Market to Them
KoMarketing Associates
MAY 22, 2018
At the time, platforms such as AdWords didn’t offer much for ad personalization. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. AdWords offers advertisers the ability to create ad copy based on a specific audience.
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