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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

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4 Reasons Google Bought Wildfire

Convince & Convert

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. It’s basically the cold war, with Google as the Soviets; Facebook as the USA; and Twitter as… I guess the British.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark Consulting

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Business: CRM. Lead Generation. . Are you planning to test?

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics.

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The 16 Best Digital Marketing Tools in 2019

Hubspot

Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. Then, you can send kickback emails, pipe all of your data into the free CRM , and analyze site visitors' behavior. Proof connects to your CRM or website and uses social proof to boost conversions on your site.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Real Analytics. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? CRM Integration.