| || |
|Page 1 of 1 || Previous | Next |
| | VERTICAL RESPONSE
MARCH 17, 2015 [Adwords, Analytics] 5 Ways to Use Paid Search & SEO Together
Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. For example, as VerticalResponse, an email marketing provider, we find ourselves competing against CRM platforms for certain terms even though we may not consider them a direct competitor. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Keyword Research/Expansion.
| | MODERN B2B MARKETING
JULY 23, 2009 [Adwords, Analytics] B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. Editor's note: For example, using Salesforce for Google AdWords.)
MARCH 23, 2015 | HINGE MARKETING
[Adwords, Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 17, 2015 | VERTICAL RESPONSE
[Adwords, Analytics] 5 Ways to Use Paid Search & SEO Together
JANUARY 7, 2015 | HINGE MARKETING
[Adwords, Analytics] Paid Advertising for Professional Services: How to Track Results and Measure ROI
JANUARY 2, 2013 | WEBBIQUITY
[Adwords, Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
DECEMBER 23, 2010 | DELICIOUS B2BMARKETING
[Adwords, Analytics] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
JULY 26, 2010 | WEBBIQUITY
[Adwords, Analytics] 19 New Featured Sources on the B2B Marketing Zone
| | HINGE MARKETING
MARCH 23, 2015 [Adwords, Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes. CRM: Another essential software is a Customer Relationship Management System (CRM). Many firms use a CRM to track and organize opportunities and client information. Lead Nurturing: But CRM isn’t the end of the story.
| | WEBBIQUITY
JANUARY 2, 2013 [Adwords, Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Conductor Blog ). 3 SEM Facts. Think AdWords isn’t important? Agencies do SEM better.
| | HINGE MARKETING
JANUARY 7, 2015 [Adwords, Analytics] Paid Advertising for Professional Services: How to Track Results and Measure ROI
Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines. Google AdWords, as well as Bing and Yahoo, can all yield significant returns. In the past, it was very difficult to measure ROI for paid advertising because firms couldn’t directly connect results with ads. What is ROI and How is it Calculated?
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 [Adwords, Analytics] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. 5. Conversion actions are not all created equal (e.g.
WEBBIQUITY | MONDAY, JULY 26, 2010 [Adwords, Analytics] 19 New Featured Sources on the B2B Marketing Zone
SazBean ( Social Network Analytics Measurement Social Media ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. SEM & SEO & PPC & CTR. Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Sarah Worsham ( @sazbean ). June 7, 2010. MORE >>