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| | MODERN B2B MARKETING
JULY 23, 2009 B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. Editor's note: For example, using Salesforce for Google AdWords.)
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| | WEBBIQUITY
JULY 26, 2010 19 New Featured Sources on the B2B Marketing Zone
SazBean ( Social Network Analytics Measurement Social Media ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. SEM & SEO & PPC & CTR. Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. Sarah Worsham ( @sazbean ).
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. for B2C retailers and $1.93 for B2C lead generators.
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