5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. For example, as VerticalResponse, an email marketing provider, we find ourselves competing against CRM platforms for certain terms even though we may not consider them a direct competitor. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Keyword Research/Expansion.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. Editor's note: For example, using Salesforce for Google AdWords.)
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes. CRM: Another essential software is a Customer Relationship Management System (CRM). Many firms use a CRM to track and organize opportunities and client information. Lead Nurturing: But CRM isn’t the end of the story.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Conductor Blog ). 3 SEM Facts. Think AdWords isn’t important? Agencies do SEM better.
Paid Advertising for Professional Services: How to Track Results and Measure ROI
JANUARY 7, 2015
Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines. Google AdWords, as well as Bing and Yahoo, can all yield significant returns. In the past, it was very difficult to measure ROI for paid advertising because firms couldn’t directly connect results with ads. What is ROI and How is it Calculated?