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The Ultimate Guide to PPC

Hubspot

But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. 2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. The Contributors.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? We hope you can bookmark this post and come back to it whenever you need to. 8) Bottom of the Funnel.