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| | BIZIBLE
APRIL 12, 2016 [Adwords, Analytics] Why You Need A Single Source Of Truth For Marketing Data
B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.
| | BIZIBLE
DECEMBER 14, 2015 [Adwords, Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. And really, really excellent ones are few and far between. Are you a unicorn?
APRIL 12, 2016 | BIZIBLE
[Adwords, Analytics] Why You Need A Single Source Of Truth For Marketing Data
DECEMBER 14, 2015 | BIZIBLE
[Adwords, Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
OCTOBER 27, 2015 | BIZIBLE
[Adwords, Analytics] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
JANUARY 12, 2010 | LEADSLOTH
[Adwords, Analytics] Marketing Automation Trends for 2010
| | BIZIBLE
OCTOBER 27, 2015 [Adwords, Analytics] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. When it comes to attribution, web analytics (e.g. Google Analytics) and channel-specific analytics (e.g. shaped?
| | LEADSLOTH
JANUARY 12, 2010 [Adwords, Analytics] Marketing Automation Trends for 2010
The need for new analytical skills. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. In 2010 there will be many integrations between marketing automation and CRM systems that will change how teams work together to close business. Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. 3.