B2B Conversion Tracking Best Practices
JUNE 2, 2016
If you’re using Google Analytics to track web conversions, a conversion can be so many different things. It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. AdWords), campaign, content, and term for the ad. Double-counting conversions happens when you rely on the native analytics for each marketing source.
7 Stages of B2B Marketing Sophistication [Which Level Are You?]
AUGUST 9, 2016
It’s a multi-faceted process that spans months to years of a buyer’s journey. They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. Using an attribution solution, which is integrated directly with the company’s CRM, B2B marketers can take advantage of bottom-of-funnel (BOFU) tracking. Where are you?
How To Decide Whether Marketo RCA Is Right For You
SEPTEMBER 27, 2016
The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. Marketo RCA)? Conclusion.
Why You Need A Single Source Of Truth For Marketing Data
APRIL 12, 2016
B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.
Marketing Automation Trends for 2010
JANUARY 12, 2010
The need for new analytical skills. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. In 2010 there will be many integrations between marketing automation and CRM systems that will change how teams work together to close business. Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. 3.