Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Chris Kipgen, Lead Liaison. Presenters. Ben Herman, Mad Fish Digital. Transcription.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Hubspot

MAY 1, 2017

These "if this then that" applets are triggered by a wide range of other web-based services at the choice of the user. That's why using a Customer Relationship Management System -- also known as a CRM -- is essential. CRMs are such an essential part of any good marketing and sales team that we think everyone should have one.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Biznology

DECEMBER 15, 2015

But, according to my girlfriend, who works for a Fortune 500 company and basically lives in her CRM and her MAS, she really couldn’t do any of it without them. Marketing Automation Software Platforms don’t work the magic by themselves, they require some planning and devotion to really get the most out of them.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

KEO Marketing

JANUARY 27, 2015

Website analytics and other data you have available about your customers and visitors can also help you in creating a profile of your ideal prospects and customers. Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Down the road, that means more leads and sales. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. more likely to send action-triggered, personalized emails in real-time. Stand out by doing what others aren’t or won’t.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28