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10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

From marketplace research to brand research, detailed scientific studies will help you make more informed decisions. A successful website is the hub of a firm’s online presence and an information-rich projection of its expertise into the marketplace. 1) Research Research is the bedrock of any modern marketing effort.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. The search engine receives 3.5

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Adwords Automation in 2019 – The Best Solutions for Automating SEM

QuanticMind

The key to success in Adwords automation today is less about what you should automate, but how. In this article, we offer a complete overview of the best solutions for automating SEM in 2019. Google AdWords Automation Features. AdWords Automated Bidding. Solutions Beyond AdWords. Other Features.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” 3 SEM Facts. Think AdWords isn’t important?

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

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Best Digital Marketing Books 2020

Brightedge

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Overall, it is good place to start, informative, and a quick read.

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Paid Advertising for Professional Services: How to Track Results and Measure ROI

Hinge Marketing

Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines. Google AdWords, as well as Bing and Yahoo, can all yield significant returns. If you’re not using a CRM or marketing automation system, keeping these records in a spreadsheet is helpful.