Remove Adwords Remove Analytics Remove CRM Remove DemandBase
article thumbnail

What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. Gartner Research. MarTech’s Growth Has Been Explosive.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Truth About Intent Data

Rev

Traditional media, social media, search engines, and demand side platform companies like Ziff Davis, Facebook, Google, and Demandbase don’t want you to spend much time thinking about that reality, but you should. In that case, your sales enterprise CRM sales person will likely waste time talking to that prospect. Of course not.

article thumbnail

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Web-based “nurturing” via uploaded CRM records. • contextual targeting.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take Demandbase for example. How has your company’s last AdWords campaign made a positive difference for your customers? This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. It’s not meaningless. Think about it.

article thumbnail

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.