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| | THE POINT
MARCH 17, 2015 [Adwords, Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.)
| | GROW - PRACTICAL MARKETING SOLUTIONS
MAY 21, 2015 [Adwords, Analytics] 33 Inspiring B2B digital marketing case studies
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL CRM ALLINA HEALTH : Used CRM to manage its data warehouse. Within 2 years, the CRM initiative had an ROI of +152% and generated $1,052,828 each year. Is it harder or are we not looking hard enough?
MAY 21, 2015 | GROW - PRACTICAL MARKETING SOLUTIONS
[Adwords, Analytics] 33 Inspiring B2B digital marketing case studies
MARCH 17, 2015 | THE POINT
[Adwords, Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Adwords, Analytics] Demandbase: A New Twist In The Lead Management Automation Market
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Adwords, Analytics] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Feel free to chime in if I did.