Adwords Analytics CRM Data Hygiene Lead Scoring 
Conversica
SEPTEMBER 12, 2018
Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI.
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. Renewed focus on data quality. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.
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