Adwords Analytics CRM Data Hygiene Lead Management 
Conversica
SEPTEMBER 12, 2018
Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI. It’s a lot.
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. Renewed focus on data quality. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Creation of buyer-centric content.
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